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Director of Sales & Marketing - 103 Rooms, 1 Meeting Room, Full Service Restaurant Resume Example

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DIRECTOR OF SALES & MARKETING - 103 ROOMS, 1 MEETING ROOM, FULL SERVICE RESTAURANT
Professional Summary

To obtain a management position that utilizes my experience of both Sales and Operations learned in hospitality, which enables me to make a positive contribution to the organization.

Experience
Director of Sales & Marketing - 103 Rooms, 1 Meeting Room, Full Service Restaurant
January 2015 to Current
Four Points by Sheraton Coral Gables
  • New Opening Property Director of Sales & Marketing - 103 Rooms, 1 Meeting Room, Full Service Restaurant/Bar
  • Create Sales and Marketing plan for new hotel opening, execute awareness blitz for 3 mile radius to promote property, and attend local Chamber events.
  • Create brand website and set up all extranet websites for pre-sell status under Starwood brand standards.
  • Work closely with Revenue Manager to set up rate strategy using Travelclick/Rate360 and market knowledge.
  • Identify target accounts and demand drivers in market and proactively establish local negotiated rates.
  • Assist with operational set up - job postings, ordering of Starwood Brand Standard items for property such as linens, beds, wall art, all guest room items, office furniture, front desk collateral, all sales collateral, and all other department items needed.
Senior Sales Manager
January 2014 to January 2015
Fairfield Inn & Suites Marriott Miami Airport
  • 127 Rooms, 1 Meeting Room
  • Responsible for all markets segments of transient/group revenue: Corporate, SMERF, Airline Crew, Government
  • Responsible for all aspects of meeting room functions
  • Participate in networking/community events, participate in sales blitz and property site visits
  • Solicit new business as well as maintain existing client relationships
  • Manage and work with Travelclick, Hotelligence/Demand Agency 360, Marriott One Source, Knowland Group, Hotel Planner, Cvent, Sales Pro Tracking system
Accounting / Administrative Assistant for General Manager
January 2014 to January 2014
Courtyard by Marriott Downtown Miami - Doral, FL
  • promoted from Courtyard Dolphin Mall)
  • Responsible for all market segments of group business: SMERF, Corporate, Government, Contract/Crew
  • Responsible for all Catering for meeting room functions
  • Maintain client relationships, participate in networking/community events
  • Solicit new business, participate in sales blitz and site visits
  • Work with Travelclick, Hotelligence/Demand/Agency 360, Marriott One Source, Knowland Group, Hotel Planner, CVENT, STS Sales Tracking system - 118 Rooms, 1 Meeting Room (promoted from Accounting/Administrative Assistant for GM)
  • Work with SMERF Leisure, Government and BT Corporate markets, Maintain #1 RevPar/ADR/OCC on Star Report
  • Site visits, blitzes, cold calls in person, community involvement
  • Negotiate corporate agreements, work with over 100 LNR/CNR accounts
  • Create annual revenue budget and exceed revenue goals, prepare contracts and proposals for group business
  • Build and maintain client relationships with new and existing clients, Work daily with STS sales system/daily tracking, follow up with traces/leads in a timely manner
  • Handle all Catering / Food and Beverage for meeting room functions, participate in our MOD Program, Lobby Lizard Program Accounting / Administrative Assistant for General Manager
  • Manage accounts receivable/ aging reports/ collection efforts
  • Daily payroll/ cost control, process and balance all daily accounting reports
  • Process direct bill applications, Human resources, create schedules
Front Desk Supervisor
January 2000 to January 2008
South Seas Hotel & Avalon Hotel - Miami Beach, FL
  • Dual Property) promoted to Reservations Manager
  • Responsible for SMERF, Corporate, both Transient and Group business
  • Extranet / F.I.T Wholesalers, Coordinated Miami Beach Convention Center Groups
  • Checked guests in and out of hotel
  • Handled guest issues and resolved them
  • Created weekly schedules for front desk staff, responsible for cash deposits
Education
Certificate : Marriott One Source Training Certificates, Sales, 2016Marriott Sales and Service Foundations Training Course Certificate Marriott One Source Training Certificates ServSafe Certified - Expires 2016 Marriott Access Edge Sales Training Marriott Global Source Sales and Operations Trainings, MarRFP Marriott Mobile Check In Training Starwood Hotels & Resorts Sales and Operations Trainings, Starguest, Starcom, Team Hot, Property Champion Starwood Galaxy /Lightspeed PMS, Micros SPG Rewards Training
A.S. : Diagnostic Ultrasound Technology, 2010Miami Dade College - Miami, FL, US2007 - 2010 Miami Dade College, Miami, FL A.S., Diagnostic Ultrasound Technology Skills & Trainings
A.A. : Business Administration, 2002Miami Dade College - Miami, FL, US2000 - 2002 Miami Dade College, Miami, FL A.A., Business Administration
Certifications
Marriott Sales and Service Foundations Training Course Certificate Marriott One Source Training Certificates ServSafe Certified - Expires 2016
Languages
English
Skills
Sales, Sales Manager, Senior Sales, Accounting, Administrative Assistant, Budget, Clients, Contracts, Exceed, Leads, Proposals, Sales System, Ultrasound, In Sales, Networking, Front Desk, Accounts Receivable, Collection, Cost Control, Credit, Daily Accounting, Human Resources, Manage Accounts, Payroll, Cash, Cash Deposits, Sales And, Accounts And, All Sales, And Marketing, Drivers, Extranet, Marketing, Marketing Plan, Of Sales, Ordering, Radius, Access, Operations, Sales Training, Training
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Resume Overview

Companies Worked For:

  • Four Points by Sheraton Coral Gables
  • Fairfield Inn & Suites Marriott Miami Airport
  • Courtyard by Marriott Downtown Miami
  • South Seas Hotel & Avalon Hotel

School Attended

  • Miami Dade College

Job Titles Held:

  • Director of Sales & Marketing - 103 Rooms, 1 Meeting Room, Full Service Restaurant
  • Senior Sales Manager
  • Accounting / Administrative Assistant for General Manager
  • Front Desk Supervisor

Degrees

  • Certificate : Marriott One Source Training Certificates, Sales , 2016
    A.S. : Diagnostic Ultrasound Technology , 2010
    A.A. : Business Administration , 2002

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