Director Of Sales resume example with 18+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Summary
Highly motivated Sales Associate with extensive customer service and sales experience. Outgoing sales professional with track record of driving increased sales, improving buying experience and elevating company profile with target market.
Manage a team of sales representatives and the entire marketing function all centered on a thought leadership strategy to grow MediSked across the US as the choice of enterprise electronic record software for home and community based service agencies.
Sales: Expand a nationwide footprint of reference-able customers Manage a team of account reps that develop and convert strategic populations across the US through a thought leadership & community involvement strategy that includes them blogging and speaking at targeted webinars and conferences.
Installed and supervise a "Great Demo" software demonstration process that team uses to deliver onsite and online demos.
Created and manage a customer experience process from lead generation (top of funnel) to opportunity management (middle of funnel) through close (bottom of funnel) to referral.
Grew the installed customer base 75% in the two years the process has been implemented.
Increased the number of states with installed customers from 4 to 12 in the same two year span.
Manage and maintain forecasts and budgets for sales and marketing resources.
Marketing Online presence growth / Thought leadership through content Grown average number of monthly leads generated from .4/month in 2011 to 22.1/month currently.
Grown keywords from 3 in the top ten in 2011 to 32 in the top ten currently.
Published 12 whitepapers and over 200 blog posts since January 2012 around top keywords to contribute to lead generation and SEO.
Evangelized brand by speaking at numerous national trade events on topics from the content I've developed; growing MediSked's position as thought leader.
Developed buyer personas to guide marketing content topics and sales value propositions Led the re-brand efforts for primary product line, Connect, as well as the launch of a new product lines, Connect Exchange Data Warehouse & Coordinate Care Management Platform.
Led market research project to understand the demand and size of new product lines.
Created four new segments of unique customers and developed unique value proposition and messaging strategy for each.
01/2008 to 08/2011
Director of MarketingCentral States Manufacturing – , ,
Set and delivered the marketing strategy, goals and tactics.
Developed a marketing framework to understand.
market needs and effectively communicate product value to those needs.
Upstream marketing management 1 Market sizing and share.
Researched industry, competitive, and geographical data to benchmark size of industry and our share.
Grew market share from 16% in 2009 to 23% in 2010.
Sales forecast and goals.
Create geographically segmented sales growth plans for sales team from market potential data.
Customer insight analysis using social media and customer surveys.
Evaluate and update brand messaging and product offering based on insights.
Customer segmentation based on buying behaviors using affinity diagrams.
Segmented customers into four buying categories.
Create targeted marketing towards specific segments.
Downstream marketing management Web integrated direct marketing.
Direct mail campaigns that link to landing pages for expansion of content, lead generation and measurement of success.
Targeted awareness campaigns.
Running awareness campaigns on large weather sites, including Weather.com and Weatherbug.com, in key geographic DMAs that have shown high potential and low share.
Social Media.
Grown Facebook community of snow contractors to over 325 fans within first seven months, linking e-newsletter and blog for organic search growth and dispersement of key content.
09/2004 to 12/2007
Business Development & Marketing Manager – , ,
Marketing Communications.
Created and managed editorial calendar of marketing communications.
Responsible for all media buys and negotiations.
Developed integrated online/offline B2B campaigns Channel Marketing Management.
Implemented customized lead management system to transfer sales leads directly from sales database to our dealer channel partners through our website.
Also responsible for the dealer collateral material and training guides on products.
Strategically planned annual dealer purchasing program as well as coordinated and presented at annual dealer meetings.
Database Management.
Responsible for the administration of CRM system.
Trained all incoming sales employees on the procedure and management of CRM system.
Product Management.
Managed the collection and disbursement of all product specs and translation of the engineering and technical writing into customer benefit key points.
Also responsible for updating and managing the library of product content and media online including the coordination and direction of video shoots with video production companies and clients using our product in live settings.
06/2002 to 03/2004
Sales Support – , ,
Outbound sales rep prospecting small businesses on payroll and HR solutions.
Career 137 sales, 501 total appointments, 26% closing ratio.
Interests
Founded the MediSked Volunteer Corps to engage our customers and their causes outside of work. To date, have participated in events for Special Olympics of NY, Epilepsy PRALID, Catholic Charities Community Services. Volunteer on the Rochester Chapter of the American Marketing Association's membership committee. 2
Education
Expected in May 2005
Masters of Business Administration: Rochester Institute of Technology - , GPA:
Expected in May 2002
BS: Business Administration State University of New York - Geneseo, GPA: Business Administration
Additional Information
VOLUNTEER Founded the MediSked Volunteer Corps to engage our customers and their causes outside of work. To date, have participated in events for Special Olympics of NY, Epilepsy PRALID, Catholic Charities Community Services. Volunteer on the Rochester Chapter of the American Marketing Association's membership committee. 2
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