Highly accomplished Sales Professional with diversified selling experience,strong communication and organizational skills. Offering logical, forthright thinking and an ability to provide effective solutions to solve complex challenges. Demonstrates commitment to superior customer service through positive attitude, leadership & hands-on teamwork.
Key account development
P & L Management
Revenue generation and management
Strong interpersonal skills
Director of Sales, 04/2013 to Current Royal Sonesta Hotel – New Orleans, LA - 483 rooms and 20, 000 space
Manage all sales and marketing along with event service activities. Scope of accountability includes strategic planning, competitive analysis, market positioning, new business development, new product introduction, staff training and development, building strategic partnerships, and building/maintaining client relationships.
Direct a team of twenty, which includes two directors, twelve sales managers and six coordinators/administrative assistants for the Sales, Catering, Convention Services and Marketing Teams.
Director of Sales from April 2013 to January 2015, leading a team of six sales managers, one Reports/Delphi manager and three administrative assistants. Shifted Group Sales focus to Mid-Week Business.
Improved sales policies and practices. Defined the sales cycle, created accurate job descriptions and developed standards for customer relationship management.
Increased revenues and produced new revenue streams by expanding and restructuring market territories for all Sellers.
Successfully completed repositioning of hotel post Guest Room renovation (2015) and Ballroom/Meeting space renovation (2016) while maintaining and ultimately growing market share.
Wage effective yearly marketing campaigns, increasing sales annually while improving the popularity and integrity for our brand.
Responsible for the Marketing and Public Relations of all Hotel Outlets, which include Restaurant R'evolution, Desire Oyster Bar, The Jazz Playhouse (rebranding) and LeBooze.
Redevelop Public Relations strategy and secure new PR Firm
Prepare Month End reporting to Ownership, quarterly Incentive Plan, Marketing Plan, Budget and SMART Plans.
Associate Director of Sales, 09/2008 to 04/2013 Hyatt Regency New Orleans (Hotel Reopening/Rebranding) – New Orleans, LA - 1193 rooms and 200, 000 space
Directed a sales team of nine sales managers and five administrative assistants.
Lead Daily Business Review and weekly Tentative Review process. Attend weekly meetings including Revenue Strategy, Marketing, Pick Up and Operations.
Responsible for hiring, supervising, engaging and motivating sales team. Developed comprehensive training program for new sales associates and managers. Planned and directed continual staff training and performance evaluations.
Developed and implemented Marketing and Revenue Tactics including but not limited to the following: Hotel booking guidelines, marketing plan, Hotel sales team deployment, future group revenue targets, website, sales collateral, GSO communication, policies and procedures.
Preopening responsibilities included supporting Public Relations' efforts, Wayfinding solution, naming of meeting space, rebranding message/strategies and preparation of investment presentations.
Contributed to the Hotel achieving 101.2% Group RevPAR index in 2012. Achieved the Hotel's highest RevPAR index in Hotel's history and increased another 8% the following year.
Supported Sales Team in achieving 90% of production goal ($47M). Booked 58,000 room nights in the year for the year for opening year.
Part of the Pre-opening Sales Team as Senior Sales Manager. Achieved 113% of production goal in preopening year and awarded Elite Performer. Continued to maintain production goal as ADOS with 104% in first year.
Prepared 2013 Business Plan and Budget along with monthly Owner's Meeting presentations.
Supported Sales Team in achieving Meeting Planner Survey score of 9.02, out of 10 for the Sales Phase in opening year.
Part of the leadership to create new processes, training and development across all Divisions in the Hotel.
Created joint ventures with local partners to increase overall production and develop marketing synergies such as partnership with SMG (LA Superdome, New Orleans Arena and Championship Square).
Developed sales collateral, website development, social media strategies and implementation and PR.
Associate Director of Sales, 08/2007 to 06/2008 Loews Coronado Bay Resort & Spa – San Diego, CA - 439 rooms and 65, 000 space
Developed and enhanced national account base for Southwest and Rocky Mountain territory.
Increased market share through the implementation of sales action plan, including but not limited to: telephone/direct-mail solicitation, extensive schedule of sales trips/trade shows (eight within ten months) and GSO partnerships.
Directed two Small Meetings Sales Managers, the Administrative Staff of three and provided additional support and training to the three Major Market Sales Managers. Developed sales action plans for Samll Meetings Sales Managers.
Offered guidance, engagement and motivation for Sales Team to achieve targe goals.
Led and supported Daily Business Review and Tentative Review
Supported DOS in absence as direct report for the sales office daily operations including but not limited to reviewing new business, contract negotiations and developing unique selling strategies.
Contributed to the preparation and update of the Month End Report, in conjunction with DOM.
National Sales Manager, 05/2003 to 08/2007 Loews New Orleans Hotel (Hotel Opening) – New Orleans, LA - 285 rooms and 17, 000 space
Preopening Sales team, responsible for the promotion and development of group for two major markets, Northeast and Southeast. Managed heavy travel schedule (ten trips in twelve months).
Continually developed creative ideas to modify and implement new sales strategies and action steps to increase group business in a changing market. Created and produced quarterly customer newsletter.
Developed and maintained a strong base of corporate customers that increased repeat group business.
Leader on new projects and established leadership role with the sales team to continue career growth.
Active MPI member and participated on the 2007 MPI-PEC Host Committee.
Nominated twice as Manager of the Quarter and received Loews Hotels' incentive awards for 2005, 2006 and 2007. 2007 was ranked number 4 in production for the company.
Senior Sales Manager, 03/2002 to 05/2003 JW New Orleans Hotel (formerly Le Meridien) – New Orleans, LA - 494 rooms and 19, 000 space
Managed all group accounts for West Coast, International and Entertainment markets.
In a short time period, obtained much success in the growth and development of account base, securing group business and the quality of leads. Promoted to the Northeast market.
Achieved this success during a change of ownership and hotel management for the property. Converted property from Le Meridien to the JW Marriott.
Nominated twice as Manager of the Month.
Sales Manager, 06/2001 to 03/2002 Hotel Monaco New Orleans (Hotel Opening) – New Orleans, LA - 250 rooms and 2, 000 space
Business Travel and Group Sales Manager, part of pre-opening team of new hotel/brand to the market. Secured top National Corporate account, Entergy Corporation.
Event Coordinator, 05/1998 to 06/2001 New Orleans Convention and Visitors Bureau – New Orleans, LA
Director of Catering, 07/1993 to 05/1998 New Orleans Country Club
MBA: Business Administration, May 1998 University of New Orleans - New Orleans, LA
Bachelor of Science: Hotel Restaurant and Tourism Management, May 1993 University of New Orleans - New Orleans, LA Accomplishments: Dean's List and Treasurer of Eta Sigma Delta (HRT Honor Society)
Board Member of Dress For Success New Orleans - 01/2017 to present
Board Member of Pontchartrain Place Owners Association - 2009-2014 and 2015-2016 (Treasurer 2009-2012)
Board Member of FestiGals - 2013/2014
New Orleans CVB Citywide Task Force - 2014
Dale Carnegie Course "Skills for Success" - 2013
Hyatt Training: Revenue360, Professional Selling Skills Training (PSS), Professional Prospecting Skills Training (PPS), Professional Sales Negotiations Training (PSN), Reach (client simulation), V-SIM and I-Lead (DOSM/ADOS Training) - 2010 to 2013