Director of Sales Resume Example

Managed and directed marketing and sales efforts for 360 units for the continuing care retirement community (IL) and 136 unit assisted living (AL) and memory support (MS) community. Kick-started the sales program for the assisted living community and developed the highest occupancy since the inception of the community. Responsibilities included maintaining occupancy goals and revenue as well as implementing all marketing and sales efforts to create and maintain community awareness, generating sales and revenue. Responsible for a 76K lead data base and sales campaigns. Oversight of the distribution and management of leads, client relations, appointments, contracts and contractual obligations.

• Daily efforts focused on securing prospect commitment leading to future residency.
• Achieved the highest occupancy rate since 2008 by 16% in one year in AL, 95 units
• Successfully attained 100% occupancy since opening of the Hearth Memory Support, 41 bed unit.
• Successfully created sales initiatives and restructured sales team daily functions, resulting in increased sales and occupancy rate for IL, AL and MS.
• Average of 40 move-ins independent living and 50+ move-ins assisted living, annually.

Managed and directed all the sales and marketing efforts for one of Connecticut's premier CCRC's with a total of 218 units and various expansions. Highly experienced in project management and executive processes for development and implementation of the sales program, community outreach and brand awareness initiatives. Additionally managed all efforts for the Performing Arts/Theatre Department from the start of inception. Primary focus and accountability was to sustain and promote maximum occupancy in addition to maintaining community awareness and resident satisfaction.

• Directly responsible for achieving maximum occupancy with an average of 95% or better occupancy rate for more than 6 years consecutively.
• Documented high impact sales ability and revenue management
• Proven ability to sell EFee and monthly fee lifestyle ranging from $150K to $850K.
• Sales averaging in excess of $15M a year
• Directed a $1.8M operating budget
• Organized all aspects of marketing and corporate communication for campus growth through 4 large phases of expansion including residential and amenity expansion
• Responsible for promoting internal and external campaigns
• Led pre-sales of a $17M residential expansion and $9M fitness center and performing arts center expansion
• Reviewed and provided comments on the adequacy of documents, prepared contracts and files, taking necessary steps to cure any deficiencies or negotiate and terms. Managed all activities in the CRM system.

Responsible for direct sales of the organization and meeting all sales metrics. Additionally responsible for community outreach and church relations. Guide clients through the entire sales process.