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Director of Operations: Consultant Resume Example

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DIRECTOR OF OPERATIONS: CONSULTANT
Clients
  • Jacksonville Jaguars
  • Publix
  • Florida Lottery
  • Winn Dixie
  • H & R Block
  • KB Homes
  • Bernard Hodes
  • Early Learning Coalition
  • StarCom USA Ad Agency
  • Simon Properties
  • Taste of the NFL
  • Tom Coughlin Jay Fund Foundation
  • Tony Boselli Foundation
  • American Heart Association
  • Premier Productions Concerts
  • Children's Miracle Network
  • Baptist Health
  • Visit Jacksonville
  • Feld Entertainment (Events) Inc
  • First Coast No More Homeless Pets
  • Second Harvest Food Bank
  • Children's Home Society
  • Daniel for Kids
  • The Blood Alliance/One Blood
  • St. Vincent's-Ascension Hospital
  • Florida State College of Jacksonville
  • University of North Florida
  • University of Florida Health Hospitals
  • Community Hospice
  • Jacksonville Federal Credit Union
  • Jacksonville Armada Soccer Team
  • Jacksonville Public Education Fund
  • Jacksonville University
  • Jacksonville Symphony
  • Jacksonville Home & Patio Show
  • Jacksonville Humane Society
  • St. Augustine Amphitheatre
  • Monique Burr Foundation
  • Florida Ballet
  • Dalton Agency
  • St. John & Partners
  • WJCT
  • MOCA
  • Davita
  • YMCA

VOLUNTEERING

  • Founding International Board Member Water for All Nations
  • Spear-Headed organizing with extensive experience planning and producing large scale non profit events.
  • Master of Ceremonies for Nonprofit Women's Conference over 1,000 women in attendance SOLD OUT
  • Negotiate contracts with speakers, vendors, suppliers for Nonprofit Conferences
  • Build Homes with Habitat for Humanity
  • Teach children to read through after school programs with Habitat for Humanity
  • Managed a community garden helped build a large scale Community Garden with 30 + plots and a children's garden
  • Manage Social Media for Non Profits Twitter, Facebook
  • National MS 100 Bike Fundraiser Finisher
  • Marathon Finisher
  • Tri-Athlete Race Finisher

SKILLS

  • Workflow Analysis
  • Marketing Strategy Development
  • Staff Management
  • Social Media Strategy
  • Develop Strategic Partnerships
  • Team building
  • Predictive Modeling
  • Data Analysis
  • Operational Assessments
  • Forecasting and Planning
  • Competitive analysis
  • Quality assurance
  • Business planning
  • Public Speaking
  • Business operations
  • Profitability and revenue generation
  • Procedure implementation
  • Marketing and advertising
  • Crisis management consulting
  • Strategy development
  • Policy Development
  • Business development and planning
  • Business networking
  • Market research
  • Operations analysis
  • Operations management
  • Problem Resolution
  • MS Office
  • Project Organization
  • Relationship Development
  • Strategic Planning
  • Product Marketing
  • Social Media Management
  • Training & Development
  • Social media management
  • Google analytics
  • Dropbox
  • Google docs
  • LinkedIn
  • Instagram
  • Twitter
  • Facebook
Professional Summary

Enthusiastic executive and dedicated team member with strong work ethic and great leadership skills. Over 15 years of experience in marketing strategy, building revenues, improving processes and driving business growth through periods of ranging market health.

Education
Bachelor's Degree: : AdvertisingMichigan State University - City
Executive Enrichment : : SpanishFlorida State College At Jacksonville - City, State
  • Continuing education in Spanish
Executive Enrichment: : SpanishUniversity Of North Florida - City, State
  • Continuing education in Spanish
Work History
Marketing and Business Development Executive, 01/2018 to Current
Airgas Inc - Coral Springs , FL
  • Work with multiple independent franchisees separately from veteran owners to new trainee owners evaluate overall business operations, establish long term goal planning, evaluate P & L .
  • Facilitated 20% price increase to customers to increase revenue
  • Forecasted and directed effective management and financial control, eliminating one franchisee having to put money back into company to pay salaries bi-weekly.
  • Mentored and guided franchisees during business development decision-making to optimize profitability, marketing strategy and communications planning
  • Evaluated diverse organizational systems to identify workflow, communication and resource utilization issues.
  • Instructed leaders how to understand how to effectively manage finances, day to day operations and sales.
  • Managed revenue models, process flows, operations support and customer engagement strategies.
  • Create and implement strategies and tactics to support Franchisees overarching goals and objectives
  • Eagerly learned all aspects and unique technology used in business franchise model to be of utmost value to franchisees
  • Coach and train CEO & teams on company policies, procedures, and individual job expectations
  • Direct design and implementation of new accountability process for monitoring productivity levels of staff including interviewed, supervised and motivated staff members to achieve optimal productivity.
  • Leveraged on-site observation and personal interviews to identify team and individual strengths.
  • Analyzed quarterly and yearly reports on company financial metrics to assess successes and account for deficiencies.
  • Mapped process activities to identify shortfalls and propose options to rectify operational inefficiencies.
  • Assigned tasks to associates, staffed projects and updated all involved parties to enhance optimal business flow.
  • Applied honed problem-solving skills to analyze and resolve issues impacting business operations and goal achievement.
  • Evaluated consistency and importance of different business intelligence data against needs to determine optimal courses of action.
Senior Marketing Strategy Consultant, 01/2016 to 08/2017
VTrips Formerly Vacation Rental Pros - City , STATE

• Collaborate with CEO of $27 million company for over 2,000 rental properties in 5 states (Hawaii, Tennessee, Florida, New Mexico, South Carolina)
• Operate under national emergency of Hurricane Matthew and Gatlinburg wildfires natural disaster crisis social media communications in 18 different geographical markets impacting overall business day to day operations.
• Social media management tools including Google analytics | Dropbox | Google docs for LinkedIn, Instagram, Twitter and Facebook
• Monitor campaigns evolving into sales | CRM TRACK Phone systems
• Collaborate optimizing user engagement and experience of website to provide compelling user experience to improve brand loyalty, customer retention and visit-to-order ratios
• Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning
• Identified appropriate marketing channels and target customers for campaigns
• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
• Forecasted marketing trends based on previous data to adjust campaigns and maximize sales
• Wrote engaging and successful marketing, advertising and website copy
• Coordinated with social media, public relations and other teams to execute product introductions
• Developed campaigns and specific marketing strategies for clients
• Determined optimal variation of, and resource allocation to media outlets by analyzing consumer data to meet company's advertising goals
• Optimized advertising efforts by developing content for media relations, corporate communications and social media posts.

Vice President of Sales and Marketing, 01/2004 to 01/2016
Daily Billboards LLC - City , STATE
  • Manage 200+ client portfolio of outside sales B2B overall accountability for generating new business revenue
  • Executive Leadership Conference Trips with JAX Chamber of Commerce yearly to (Ex: Houston, New Orleans, Kansas City) to meet with Executives, Government Officials. How best to: Grow Cities, Improve Education, Handle Natural Disaster Emergencies, Improve Quality of Life
  • Trustee for Jacksonville Chamber of Commerce
  • Develop and oversee execution of brand media plans across number of media channels. (direct mail, print, social media)
  • Overhauled Daily Billboards brand entirely and web site to optimize user experience
  • Executed with programmers to overhaul employee billboard reservation system to update to efficient technology
  • Create and secure marketing strategies which articulate and demonstrate company mission, vision and values
  • Developed beneficial sponsorship relationships with media outlets to include trades with business journal papers, magazines, weekly publications, trade shows
  • Sold 100's of corporate accounts and converted many customers from competitor's services
  • Revamped pricing strategy increased revenue, implement effective promotional strategies, 100% eliminated overdue accounts and boosted positive corporate image
  • Resolve customer complaints by investigating problems, developing solutions, retaining clients long term for 12 year
  • Orchestrated all aspects of prospecting, qualifying lead generation, timely lead follow-up, pricing, closing and contract negotiations, via telephone, email, written correspondence, or in person presentations
  • Combine entrepreneurial drive with business-management skills to drive gains in revenue, market share and profit performance
  • Established long-term business relationships, developing and leading specific account strategies, managing all aspects of building public relations of brand image and management
  • Highly collaborative approach and demonstrated ability to interface effectively with community leaders
  • Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue
  • Executed marketing programs and methodologies to increase customer loyalty
  • Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and
    achieve sales goals
    Enhanced profitability by developing pipelines utilizing marketing and sales strategies
  • Targeted prospects in other territories through careful research of competitor products, services and trends
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning
  • Marketed Billboard Advertising to targeted audience at trade shows and events
  • Developed strategic relationships with existing customers while conducting cold and warm calls with prospects.
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Resume Overview

School Attended

  • Michigan State University
  • Florida State College At Jacksonville
  • University Of North Florida

Job Titles Held:

  • Marketing and Business Development Executive
  • Senior Marketing Strategy Consultant
  • Vice President of Sales and Marketing

Degrees

  • Bachelor's Degree : : Advertising
    Executive Enrichment : : Spanish
    Executive Enrichment : : Spanish

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