Marketing and Public Relations Specialist with vast experience managing external public relations and media agencies. Skillfully manages multiple tasks and meets tight deadlines in high-pressure environments.
Superior verbal and written communication skills
Excellent media contacts
Exceptional attention to detail
Excellent interpersonal skills
Calm under pressure
Excellent media contacts
Brand development and management
AP, MLA and Chicago Manuals of Style
Director of Marketing & Communications, 07/2001 to Current THE GROSSE POINTE ACADEMY – Grosse Pointe Farms, MI
Responsible for producing internal and external marketing, advertising, and school communications.
Write and design newsletters, brochures, annual reports, direct mail pieces, press releases, ads, invitations, handbooks, and directories; manage print projects and photography; maintain the web site; create a weekly electronic newsletter for parents; piloted the school's social media campaign and manage daily postings on Facebook, Twitter, YouTube and Instagram; manage advertising and marketing budgets; conduct surveys, participate in focus groups and strategic planning sessions, and spearheaded rebranding and tagline creation.
Coordinate and cultivate all press relations, including writing and pitching press releases and feature stories; respond to media queries; arrange visits for and host media contacts; serve as media liaison.
Assist with all aspects of school's two major fund-raising initiatives, the Annual Fund and Action Auction, as well as parent, alumni and admissions events; create promotional materials, invitations and brochures for all events; design and manage production of auction catalog annually.
Developed and managed communications strategies, plans and budgets.
Developed key messaging, branding and positioning statements.
Drafted and managed print, online and social media communications designed to promote company brand, image and values.
Built and maintained media lists.
Coordinated news releases, media responses, press packets and placement of stories in local publications.
Special Events/Auction Coordinator, 08/1999 to 06/2001
Worked with volunteers to coordinate Action Auction, one of the largest independent school auctions.
in the country, along with other special events for the school.
Director of Public Relations, 08/1995 to 06/1999 McDONOGH SCHOOL – Owings Mills, MD
Publications - Managed all external print and marketing materials for the school.
Responsible for planning projects, working with printers and designers, art directing, and writing, editing and production of alumni magazine, parent newsletter, annual giving solicitation brochures, annual giving reports, and capital campaign newsletter.
Coordinated annual production of student handbooks, directories, stationery, and admissions materials as well as admissions advertising campaign.
Press Relations - Coordinated and cultivated all press relations, including writing and pitching press releases and promotional stories; responding to media queries; arranging visits for and hosting media contacts; and serving as a public advocate for McDonogh.
Major Projects and Special Events - Award-winning admissions view book, web site, promotional Pieces for "Buy a Seat" campaign, 125th anniversary celebration groundbreaking and grand opening ceremonies, and coordination of a marketing study.
Marketing Services/Publications Coordinator, 04/1986 to 07/1995 ERNST & YOUNG – Baltimore, MD
Assisted in formulating policies to achieve the Baltimore office's marketing goals; researched business opportunities and assisted in developing internal and external plans; participated in proposal planning and production; coordinated external marketing activities; worked with outside suppliers and printers; served as liaison with the news media; assisted with office education and information programs; responsible for editing, designing, and coordinating production of reports, proposals, and other marketing materials.
Master of Arts: Publications Design, University of Baltimore Yale Gordon College of Arts & Sciences - Baltimore, MD Publications Design
Post Graduate: Trinity College, Oxford University - Oxford English Literature
Post-Graduate: Creative Writing and Literature, The University of Massachusetts - Amherst, MA Creative Writing and Literature
Bachelor of Arts: English, Princeton University - Princeton, NJ English
PUBLICATIONS & AWARDS Photoessay published: Baltimore Towne Magazine The Two Worlds of Anne Tyler" Short fiction published: Fiction, The Nassau Literary Review First prize in fiction contest: City Paper Award for best short story: Chautauqua Writers' Workshop