My name is Alexandria Burgohy. I am a native of Key West, Florida but due to my parents being in the military I have traveled quite a bit. I currently reside in Myrtle Beach, South Carolina where I attend Coastal Carolina University as a senior communication major with a minor in marketing. I began my college career at Coastal in 2017 when I transferred in from Trident Technical College in Charleston. I started off as a biology major and later found my passion in marketing and public relations through an organization on campus called CAB (Coastal Activities Board). I worked closely with the marketing team and helped assist with making flyers and novelty items. I worked hard to become part of the executive board and became Director of Marketing in 2018. During my time in this position I helped increase attendance at every event we put on, social media content was at an all time high and we had people engaging in what I posted. At this time followers went up and so did the insights of what each post generated. I worked with a budget of five thousand dollars for the year, I have experience with working with such a large budget, it was also a paid position. In 2019, I became the marketing intern for Coastal Carolina University radio station and was in charge of their social media. During this time I got to help first hand with a client and doing sales for them, Patch's Peanuts. This was a successful campaign. Although I enjoyed working with the radio station I had to learn to work with little to no budget and still maintain bringing in new people to join the radio station. During 2019 I became social media marketing certified through Hootsuite and I am proud to say this is my speciality. I graduate May 9th of 2020 and hope to find a career at Bacardi on their marketing team, for now I am open and grateful for any experience I can get.
I. Supervise the advertising and oversee the assistant director of public relations
II. Assign duties to and evaluate the public relations members throughout the semester
III. On a weekly basis (or as needed according to the event load of the upcoming month), distribute marketing materials throughout campus on a rotating schedule as part of Street team coordination, maintain and update CAB social networking in regards to promoting CAB (such as Snapchat, Twitter, Instagram, and Facebook)
IV. Advertise CABs events in an effective and active technique, giving those who would be interested in going enough time to plan and put it in their schedules
V. Design all graphic and marketing tools for all CAB events
VI. Create and produce quality promotional materials for each CAB event. This
includes, but is not limited to, flyers, posters, t-shirts, cups, wrist bands,
VII. Run promotions and giveaways that encourage CCU students to come to
VIII. Serve as CAB representative on special university committees as requested by the president
IX. Complete a detailed budget for marketing tools that are needed for each event and coordinate in a timely and organized manner and report to the President and Vice President for approval
X. Train committee members on photoshop, canva, and any other software used to create media content.
XI. Uphold the constitution and by-laws of Coastal Activities Board
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