Accomplished, multi-dimensional marketing professional with B2C and B2B experience; encompassing strategic planning, product management, tactical execution leadership, interactive marketing, creative development, media planning & buying, SEO, database /direct-marketing, sales promotion and ecommerce. Proven ability to provide innovative, enthusiastic and forward-thinking leadership in a team environment. Well versed at delivering distinctive and integrated brand experiences while driving digital infrastructure development and social engagement conversion systems.
Technical Skills SEO Core Competencies Software and Development * Proposal Writing * Project Management * Competitive analysis * Digital Business Modeling * Viral marketing/social media marketing * Experienced in display, affiliate, and email marketing * Web and graphic design (expert-level Adobe Creative Suite) * Web analytics (Google Analytics; Coremetrics, Omniture) * Microsoft Office Suite (Excel certified expert) * Campaign Monitor Client Listings Educational Institutions Public & Private * Alderson & Broadus * Eastern University * Delaware Valley Friends School * University of The Sciences * Allsteel Corporation * Arai Helmets USA * Boyesen Engineering * Braking USA * The Civic Music Association * Corning Museum of Glass * DiabetesCare.net * Dirico Motorcycles * Fly Racing * Gunlocke Corporation * Hemisphere Financial Services * Hon Industries * Janssen Pharmaceuticals * Johnson & Johnson * Motorex USA * Optihealth Nutrition * Parasign Systems * Philadelphia Water Department * Sunstar Engineering * Williams & Humbert
Launched aggressive growth plans that helped increase customer base from [Number] to [Number] customers.
Responsible for all marketing and sales activities in Domestic and International markets including overall strategies, forecasts, and marketing development budgets. Directs development of B2C, and B2B Sales and Marketing programs with additional tactical focus placed on growing the efficacy of interactive, consumer data-driven direct marketing, International media product penetration, ad creative, distribution network sales system development and brand promotional PR strategies. Core Competencies: SEO, Analytics, Design, Front-End Development, Database Design Leadership, Strategic Media Partnerships, Affiliate Programming, Social Marketing Leadership, Conversion-Rate Optimization, Training, Product Management. * Delivers 149% sales growth from mid 2011 to the end of 2015 as a result of developing B2C, B2B Marketing programs focusing on growing the efficacy of social conversions, consumer data-driven direct marketing, International media ad buying, ad creative, distribution network sales systems, and brand promotional PR strategies. * Manages distribution channels including e-commerce, and collaborative sell-through programming within dealer network (worldwide/multiple segments). Manages ongoing contract negotiations, digital initiatives, media strategy product release cycling, direct marketing, internal sales policies. * Creates go-to-market strategy for a product line extension acquiring new distribution partners, developing distribution sales presentations, negotiating sales terms, and preparing product release sales training materials. Leads product development and global distribution sales release resulting in new market segment activation with annual starting revenue growth of $80K between Q4-2014 and Q1-2015. * Develops and implements distributor sales strategies, acquiring new French marketplace distribution and activating new media partners leading to a 47% increase in European distribution sales revenue during Q1-2014 to Q1-2015. Collaborates with European distributors to develop French and UK dealer acquisition sales programming resulting in a 64% revenue increase in Q1 2015. * Conceives and directs all www.boyesen.com UI design, SQL data/function development, SEO optimization, media planning, brand building, communications, B2B and B2C product penetration initiatives, and measurement of all advertising and promotional campaigns. Resulting increase in organic site traffic increases 79% comparing pre 2012 to 2012-2015 performance statistics. Key media partner site referrals report average increase of 1236% during same period. * Provides strategic leadership and execution oversight for the planning, strategy, design production, execution, and analysis of Boyesen's B2C enewsletter product marketing. Grows subscriber list from nothing to 44K opt-in legal accounts containing mission critical data insight. Creates $180K of reportable revenue increase in 2012 (year-1), and averages 17% increase in consecutive years. * Conceives and directs the daily execution of Boyesen's social media strategy, with platform integration targeting Facebook, Twitter, and Instagram. Increases social community from less than 2K to a combined total of 17K in less than a year. * Creates the Boyesen Control Center, a custom data driven sales system and product information arena designed to house consumer and distribution accounts, and product application data all functioning to optimize time to market initiatives. Trains staff for use of system tools and ensures adherence to all internal data management processes. Builds and integrates customer relationship management tools. Maintains and improves the integrity and usability of system tools while customizing data and functions to optimize business goals, including creation of automated processes, and user training programs, marketing data and ROI analysis. * Maintains relationships with Domestic and International sales representatives and acts as point of contact between sales reps and company. * Manages annual marketing budget of $250k+ and makes purchasing decisions with P&L responsibility.
Analyzed performance of all marketing programs to identify the best opportunities for optimization.
Created sales strategies to promote advertising offerings and motivate larger deals.
Wrote creative and engaging briefs for internal and external agencies.
Prepared detailed marketing forecasts on a daily, weekly and quarterly basis.
Database, Optimization, Marketing, Clients, Database Design, Training, Solutions, B2b, B2c, Budget, Budgets, Leads, Product Marketing, Sales, Search Engine Optimization, Sql, Statistics, Training Programs, Usability, Market Research, Promotional, Packaging, Account Management, And Account, Application Software, Audience Segmentation, Brand Management, Budgeting, Business Development, Business Intelligence, Collection, Creative Direction, Data Collection, Database Systems, Design Development, Ecommerce, E-marketing, Healthcare, Market Segmentation, Marketing Strategy, Overall Sales, Product Launch, Product Positioning, Proposals, Sales Campaigns, Sales Cycle, Search Engine, Segmentation, Strategic Direction, Advertising, And Marketing, And Sales, B2b Sales, Buying, Buying/procurement, Contract Negotiations, Customer Relationship Management, Data Management, Direct Marketing, Distributor Sales, Forecasts, Front End, Front End Design, Front-end, Increase, Integration, Integrator, International Sales, Marketing Development, Media Planning, Media Strategy, Pr, Product Development, Public Relations, Purchasing, Relationship Management, Roi, Sales Activities, Sales And, Sales Presentations, Sales Representatives, Sales Reps, Sales Revenue, Sales Strategies, Sales System, Sales Training, Seo, Social Marketing, Social Media Strategy, System Development, Transmissions, Ui, Ui Design, User Interface, User Interface Design, Web Ui, Branding, Business Requirements, Fingerprinting, Flexographic, Lan, Networking, Package Design, Packaging Designer, Point Of Purchase, Pop, Pre-press, Process Management, Quality Control, Workflow, Maintenance, Graphic Design, Imaging, Acrobat, Content Development, Documentation, Human Factors, Pdf, Technical Documentation, Technical Writer, Testing, Project Management, Environmental Design, Illustration, Tradeshow, Analysis Design, Brand Identity, Client Management, Communication Systems, Estimating, Market Analysis, Process Design, Retail, Retail Marketing, Competitive Analysis, Digital Campaign, Digital Marketing, Excel, Financial Services, Lead Generation, Microsoft Office, Ms Office, Operations, Product Management, Proposal Writing, Social Media Marketing, Strategic Planning
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