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director of marketing and business development resume example with 14+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
  • :
Summary

Talented Business Development Director with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.

Skills
  • Relationship Building
  • Microsoft SharePoint
  • Marketing Program Management
  • Trade Show Coordination
  • Strategic Marketing
  • Salesforce CRM Software
  • Google Analytics
  • Budget Forecasting
  • Product Promotion
Experience
Director of Marketing and Business Development, 08/2019 - Current
Vibra Healthcare Inc. Billings, MT,
  • Increased Be Live Hotels, CRM TA Database (taCONNECT) from 32k TA in 2019 to 68k within the first 2 years of employment.
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales.
  • Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for the United States market to maximize outreach.
  • Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
  • Worked closely with Travel Agents to determine appropriate marketing offerings and strategies for business needs.
  • Recommended policy changes to improve marketing tactics and strategies.
  • Expanded personnel skill sets by mentoring marketing & BDM's team both individually and in groups.
  • Prepared marketing campaign budgets with finance personnel.
  • Negotiated with vendors to obtain most cost-effective pricing for product distribution.
President , 06/2016 - Current
Kaiser Transport MN, State,
  • Signed and approved budgets for new funding and program initiatives.
  • Strategized and implemented plans to transform and revitalize operations, capitalizing on emerging Event Staffing trends.
  • Created program to promote new managers from within, leading to cohesive leadership structure.
  • Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics and other SEO techniques and metrics sources.
  • Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
Travel Agent Mentor, 02/2012 - 06/2016
Aaa Of Southern California Southaven, MS,
  • Handled travel arrangements for groups, couples, executives and special needs clients.
  • Addressed travel agents inquiries and resolved issues and complaints regarding various travel arrangements.
  • Sustained operational efficiencies, coordinating domestic/international customer travel accommodations while managing airfare, hotel bookings and rental car reservations for the Travel Agents and clients in house.
  • Enhanced customer/ travel agent satisfaction ratings, researching travel options, negotiating rates, presenting best deals and resolving issues efficiently for Outsideagents.
  • Established base of loyal Travel agents and customers due to excellent listening and research skills and keen understanding of travel budgets.
  • Promoted product branding initiatives, ensuring travel brochures and promotional literature are displayed prominently from our travel partners to travel agents.
  • Coordinated itineraries and appointments to improve office operations.
  • Increased bottom-line revenue, monitoring travel competitor activity to maintain most competitive Host Agency rate and benefits.
Travel Advisor, 01/2009 - 01/2012
Havanatur Tour And Travel City, STATE,
  • Maintained professional, courteous and timely communications with travelers to assist in trip phases.
  • Researched destination and travel prices, hotels and entertainment options to showcase to clients.
  • Built long-term client relationships to generate repeat business and referrals.
  • Prepared itineraries to deliver travel arrangements to clients.
  • Discussed attractions, transport, events and places of interest to design client travel accommodations.
  • Collected deposits and created monthly invoices to compile payments.
  • Handled travel arrangements for groups, couples, executives and special needs clients.
  • Sustained operational efficiencies, coordinating domestic/international customer travel accommodations while managing airfare, hotel bookings and rental car reservations.
Education and Training
Certified Travel Industry Executive : , Expected in 03/2015
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The Travel Institute - Online ,
GPA:
Status -
Associate of Science: , Expected in 02/2006
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Valencia College - Orlando, FL
GPA:
Status -
High School Diploma: , Expected in 05/2004
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Colonial High School - Orlando, FL
GPA:
Status -
Languages
English :
Native/ Bilingual:
Negotiated :
:
Spanish :
Native/ Bilingual:
Negotiated :
:
Portuguese :
Limited:
Negotiated :
:
Accomplishments
  • Created highly effective new B2B program for Be Live Hotels.
  • Consistently maintained high customer satisfaction ratings.
  • Created highly effective new program that significantly impacted efficiency and improved operations.
Activities and Honors
  • Member, Small Business Association (2008 - present)
Websites, Portfolios, Profiles
  • https://www.traveldailynews.com/hotels-lodging/be-live-hotels-concludes-successful-travel-agent-summits/

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Resume Overview

School Attended

  • The Travel Institute
  • Valencia College
  • Colonial High School

Job Titles Held:

  • Director of Marketing and Business Development
  • President
  • Travel Agent Mentor
  • Travel Advisor

Degrees

  • Certified Travel Industry Executive
  • Associate of Science
  • High School Diploma

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