director of fitness and content operations resume example with 10+ years of experience

(555) 432-1000,
, , 100 Montgomery St. 10th Floor

Strategic, intrinsically motivated leader with 15+ years of experience and a proven track record in leading programs and teams in the health and fitness realms, including product strategy, content, education development, operations and user experience.

  • Problem-Solving
  • Critical Thinking
  • Business Needs Identification
  • Strategic Planning
  • Department Leadership
  • Process Improvement
  • Inter-Department Collaboration
  • JIRA, Github, Tableau, Figma, Slackbot, Sanity, QA, Staging environments, Wordpress, Adobe Premiere, and Google Drive
Education and Training
TULANE UNIVERSITY New Orleans, LA Expected in B.S : Exercise Science, Psychology - GPA :
Primrose School - Director of Fitness and Content Operations
La Vista, NE, 07/2019 - 08/2022
  • Developed and implemented the roadmap and strategy for fitness content, leading a team of content developers to successfully create a content library of 9000+ exercises, 1,000+ workouts, programs and challenges across 9 health and fitness categories.
  • Built the brief and scope for monthly challenges which proved to be our most successful live offering beating general class attendances by 100%
  • Navigated competing business priorities to ensure all content, both live and on demand, was delivered on deadline every time.
  • Led content operations and new asset development , including collaboration with technical product teams to ideate and develop new features to enhance user experience and interface with QA and engineers to ensure capabilities delivered meet business requirements.
  • Oversaw onboarding and knowledge transfer through training operations to ensure appropriate trainer familiarity with new programs and adequate capacity to meet user demand.
  • Collaborated with media and production teams to create all live content for video shoots, building out a library of over 9,000 pieces of content.
Thermo Fisher Scientific Inc. - Head of Programming
Chandler, AZ, 03/2017 - 06/2019
  • Established and implemented the organization’s most successful product, live monthly challenges, which improved customer engagement and new customer acquisition efforts.
  • Created fitness content for all categories across the platform including running, strength, HIIT, stretching, and kickboxing programming
  • Oversaw production of all exercise video content, including development of shot lists and editing videos in post using Adobe Premiere
  • Interfaced with engineers for product improvements to live class experience, class scheduling, ensuring ongoing technical optimization and bug fixes.
  • Established policies and standards for benchmarking trainers and delivery of content through the development of a learning management system and evaluation rubrics.
  • Managed daily operations of live trainer team including scheduling, feedback, and HR.
  • Taught live classes in app to for user research purposes to leverage learnings in new content and training development.
Logic20/20 - Director of Education
Washington, DC, 05/2012 - 12/2012
  • Created the global education strategy and business plan for the organization.
  • Led efforts that resulted in exceeding annual education revenue goals
  • Managed the program budget, roadmaps and timelines and consistently hit expense, growth and timeline targets.
  • Fortified and expanded efforts to create new pipeline opportunities and opportunities won in B2B and B2C realms.
  • Improved go-to-market process, creating timelines for projects and streamlining processes to improve workflow.
  • Grew the master trainer team by 100%
  • Managed the education team to deliver all education course materials and operations.
Family Development Services - Program and Project Manager
Indianapolis, IN, 01/2012 - 05/2012
  • Managed deadlines and budgets for all marketing projects, including establishing schedules, dependencies and processes and consistent delivery for approximately 20 unique campaigns and activations monthly.
  • Oversaw the creative team including implementing workflow tools and processes to load balance capacity in periods of fluctuating demand to ensure creative was never a bottleneck step in the campaign process.
  • Served as strategic adviser on photo and video shoots for product and marketing initiatives.
Central Maine Medical Center - Product Manager
Bridgton, ME, 05/2010 - 12/2011
  • Product lead on fastest product to market for each quarter, voted MVP for bringing TRX TV to market ahead of schedule.
  • Developed, managed, and tested fitness programming content, creating detailed briefs for the following TRX products: TRX TV, TEAM, Refresh, and FORCE
  • Technical advisor on photo and video shoots including exercise cueing for fitness content, product pages, education materials and DVDs.
  • Evaluated implementation of TRX TV into the market through data analysis on YouTube, Google Analytics, Salesforce and Ooayla.
  • Served as instructor and lead of fitness courses across several products at the TRX Training Center.
TRX Suspension Training - Education Manager
City, STATE, 12/2008 - 05/2010
  • Led a team of over 50 instructors across the North American Territory.
  • Created and conducted webinars for instructor trainings & events for new recruits.
  • Evaluated and mentored all instructors and provided strategic guidance for professional development, including leveraging insights from participant survey data.
  • Co-created the organization’s instructor operations guidelines and knowledge base.
  • Wrote and submitted all applications to various certifying bodies for CEU recognition across all courses offered.
TRX Suspension Training - Education Coordinator
City, STATE, 12/2007 - 12/2008
  • Coordinated up to 50 educational courses nationwide per month.
  • Reconciled product sales for all courses.
  • Created PNL for all courses.
  • Aided in establishing a digitally-enabled, automated process for course “certificates of completion” framework.

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Job Titles Held:

  • Director of Fitness and Content Operations
  • Head of Programming
  • Director of Education
  • Program and Project Manager
  • Product Manager
  • Education Manager
  • Education Coordinator


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