Senior Ecommerce and Marketing Executive for Crabtree & Evelyn, an established global skincare brand with products lines such as hand and body lotions, fragrances, body soaps, home items and gifts. Responsible for building and growing the Ecommerce and Mobile businesses for the Americas by developing and implementing the digital marketing strategy, designing and optimizing the user experience, managing all Ecommerce merchandising and operations, and integrating all channels of the company.
Senior Ecommerce and Marketing Executive for BJ's Wholesale Club, a $11 billion membership club with a wide array of products including food, perishables, and general merchandise. Built and grew the Ecommerce and Mobile businesses by developing and implementing the marketing strategy, designing and optimizing the user experience, managing all Ecommerce operations, and driving new and existing members to all channels of the company.
Senior Ecommerce and Marketing Executive for one of the premier international fine jewelers. Successfully built and grew the Ecommerce business by developing and implementing the strategic vision, creating and optimizing the user experience, and driving/converting new and existing customers to the Web site.
Proven leader of Ecommerce Web site for the leading multichannel retailer of fine jewelry, gifts, and collectibles. Grew the Ecommerce business by developing a successful Web vision and strategy, identifying and executing Ecommerce marketing and merchandising opportunities, and designing/developing a world-class Web site. Managed $6 million digital marketing budget.
Web-based, award winning, Yellow Pages and White Pages directory. Responsible for strategic direction of Web site including content development, design, production, testing and usability. Managed three person Web team executing Web design, production, technical writing, and HTML development.
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