Director of Sales and Marketing. Nine years of experience in education, film, television sales, business development and film production. Excellent interpersonal communication skills. Proven leadership abilities, plus conflict resolution, team building and relationship building skills with an emphasis on customer satisfaction. Strong deal closer with proven and successful up selling technique. Negotiations expert.
Expanded account base from 6 to more than 19 accounts. Developed highly effective sales training strategies as Sales Manager of a four-person team. Handled the highest volume of account in assigned territory. Managed a portfolio of 19 accounts generating $265,000 in sales. Conceptualized and launched the English Standard marketing campaign, which led to a 20% increase in opportunities and sales. Completed for: ACL Creative Group, & Brooks Institute of Photography.
Director of Business Development & MarketingJan 2016 to Current CO-OP TEMP SERVICES － Beverly Hills, CA
Currently spearhead meetings with the head of Human Resources and negotiate contracts with entertainment companies, movie studios and corporate enterprises in an effort to develop a client strategy to fulfill temporary staffing needs for their individual companies.
Duties Include implementing re-branding of company image through social media. Led and coordinate various marketing campaigns. Work collaboratively with the Vice President regarding innovative marketing and promotional ideas.
Negotiate and create the overall deal with movie studio and HR.
Create promotional items to enhance companies brand images and market place longevity.
Manager Of Business DevelopmentSep 2009 to Jan 2016 ACL CREATIVE GROUP, LLC - Los Angeles － London, UK, CA
Led sales contracts and negotiations.
Led sales calls with team members to establish sales and customer retention goals.
Create yearly forecast and multi-level brand marketing plans.
Generate new business.
Developed creative ideas and concepts in partnership with art director.
Trained sales staff in negotiations and time management.
Regional Admissions RepresentativeFeb 2003 to Jun 2009 BROOKS INSTITUTE OF PHOTOGRAPHY － Santa Barbara, CA
Sales & Marketing (Admissions) Developed and implemented business plans; doubled company revenues to over a $1 million dollars. Facilitated strategic positioning in the brand market with emphasis on sales, technology, consulting, finance, and operations.
Created corporate multi-media partnerships to attract product branding awareness.
Worked closely with corporate sales, advertising and public relations to elevate company awareness.
Conducted presentations for high schools and colleges throughout Los Angeles for the convergence of entertainment/media and new technology.
Worked with writers and directors as a consultant/adviser for campus independent 35MM Kodak Film Festival.
Advised marketing executives on television commercials and promos.
Facilitated and executed company's annual participation as a major sponsor in the completion of film and video projects.
Also advised students regarding undergraduate and graduate programs.
Coordinator to President of ProductionJun 2001 to Jan 2003 FIREWORKS ENTERTAINMENT － Los Angeles, CA
Developed television and feature film projects.Editorial input and fact checking of information ensure project accuracy. Researched new writers and scripts for future development.
Creative Development & Research Strategy CoordinatorApr 1999 to Mar 2001 BASELINE STUDIO SYSTEMS, INC － Los Angeles, CA
Researched/coordinating feature films, television and high profile agency information.
Trained department temps and employees on Studio System software and corporate policies.
Acted as point person, negotiator and liaison with A-list clients and agencies, such as William Morris Endeavor, International Creative Agency and United Talent Agency.
Researched shows for American Federation of Television and Radio Artists. Monitored all web information and updates from major movie studio clients such as NBC, Warner Brothers and Miramax.
Bachelor of Arts, Liberal Studies, Communications, and Film HistoryTHE CITY UNIVERSITY OF NEW YORK － New York, NY
Bachelor of ArtsSpecialized Coursework, Study abroad, Thesis
Gym training, bowling, archery, hiking, horse back riding.
Committee member for Focus On Aids Foundation, I Have A Dream Foundation, Uplift The Homeless Foundation, created by Jaime Perry
Academic, photography, advertising, art direction, agency relations, brand marketing, budgeting, business development, business plans, cold calling, strong interpersonal skills, communication skills, (CRM), client relations, film production, Film finance, image, Leadership, marketing, Excel, Outlook, PowerPoint, Microsoft Power Point, MS Word, multi-tasking, multi-media, negotiations, communicator, PeopleSoft, policies, presentations, problem solver, product development, project management, sales analysis, script analysis, staffing, strategy, strategic positioning, time management.
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Companies Worked For:
CO-OP TEMP SERVICES
ACL CREATIVE GROUP, LLC - Los Angeles
BROOKS INSTITUTE OF PHOTOGRAPHY
BASELINE STUDIO SYSTEMS, INC
THE CITY UNIVERSITY OF NEW YORK
Job Titles Held:
Director of Business Development & Marketing
Manager Of Business Development
Regional Admissions Representative
Coordinator to President of Production
Creative Development & Research Strategy Coordinator
Bachelor of Arts , Liberal Studies, Communications, and Film History Bachelor of Arts
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