Accomplished Director of Advertising Operations with broad scope of agency expertise developing product launch strategies. Drive market penetration through leadership of ad ops teams and production of innovative print and digital campaigns.
HearstDirector of Advertising Operations | San Francisco, CA | November 2012 - Current
Driving business development for the agency, leading development and implementation of strategic and tactical programs to support brand initiatives as well as cultivating strong relationships with clients.
151 man hours per month by automating client reporting using data visualization software.
Overseeing 3 departments and 17 employees.
Partnering with Google to host events and grow referrals.
Re-branded product rate sheets, sales
collateral, contracts, and insertion orders.
Streamlining communications between sales and operations by implementing well defined processes that make sense.
Leading customer intelligence & web
analytics task force.
First PageContent Developer | Petaluma, CA | August 2011 - November 2012
Led SEO & biddable media strategies to drive phone calls and contact form fill-outs for local businesses.
Achieved 1st page rankings for 80% of advertisers for at least half of their keywords after 6 months.
Consulted with advertising customers to arrange promotional campaigns in all types of media.
Developed original on-site content and info graphics.
Improved brand messaging, position statements and other communications based on company objectives.
innovative marketing and PR strategies.
iCrossingMedia Manager | San Francisco, CA | March 2011 - August 2011
Oversaw 1.2M+ keyword campaigns & $12M+ annual ad spend budgets.
Led best in class biddable media solutions for fortune 500 companies.
Tested, scheduled, analyzed and optimized ad
Collaborated with client teams & oversaw promotional ad copy.
Mentored junior analysts & participated in weekly PPT training sessions.
2Point SolutionsMarketing Manager | San Diego, CA | March 2010 - March 2011
Led the implementation of a robust business plan for digital ad agency.
Grew revenue to $500,000 in less than a year.
Designed end to end product strategies that
generated consistent year-over-year growth.
Streamlined operational processes and procedures.
Mentored 2 direct reports and launched a company-wide training initiative.
Directed internal & external communications.
Led a team which achieved 100% retention for 28 accounts during year 1.
Bachelor of ScienceBusiness AdministrationSan Diego State UniversitySan Diego, CA
Business planning, marketing, media and communications course work.
Oversaw innovative strategies behind the campaign, driving traffic to customer websites from SFGate.com including directing the execution of 190 million page views/month with 25M+ unique monthly visitors and exceeding expectations for key performance indicators
Drive consumer interactions
Tailoring processes & procedures
Analytics & reporting
Audience, brand & consumer behavior
Advanced layout and design skills
Overseeing benchmarks and key performance indicators