Director Corporate Event Marketing resume example

As a contractor I developed a new Oracle-led conference supporting Oracle's six industry focused global business units (GBU). After year 1, I was brought on full time to continue my partnership with the GBUs managing corporate events that supported their event marketing goals.

• Developed conference agenda and event timeline.
• Managed internal process and campaign development for sales communications.
• Created engaging experiences for attendees by collaborating with internal teams and external agencies on activations that supported event objectives.
• Enhanced engagement with customers and prospects by executing pre-and post-event marketing campaigns to generate interest and aid sales teams in communicating with targeted markets.
• Developed and reviewed post event metrics including surveys and sales follow up campaigns.
• Communicated event plan, conference overview, on-site responsibilities, training, timeline, and pre/post-event meetings effectively and efficiently.

13+ years gaining experience in all aspects of event management. I began with the agency as a registration manager progressed to assistant program manager, followed by director of registration and finally a program manager, managing all aspects of events for my clients.

• Consulted with clientele to assess meeting requirements including analysis, identification and development of criteria for meeting themes and necessary/desired program elements
• Produced, analyzed, forecast and managed budgets to ensure best value and quality of service that met client needs within budgetary constraints - in-depth expertise in negotiation of hotel, venue and supplier contracts
• Communicated and worked closely with hotel personnel, vendor contacts and caterers to develop event menus and manage direct food and beverage costs
• Hired and managed on-site contractors for each event
• Worked closely with registration and production teams to ensure event cohesiveness and consistency
• Conducted site research followed by on-site due diligence visits to selected venues for evaluation of suitability for a specific event
• Reconciled final billing, created P&L statements, reviewed event attendee variance, tracked final accommodation/attrition costs and final food and beverage expenditures
• Hired and trained a team of managers to develop their own registration and customer service campaigns
• Researched and implemented registration technology resulting in significant performance improvement