Accomplished senior level marketing/client services executive with 20 years of professional experience. Proven success of increasing revenue, delivering client retention & satisfaction, building high performing teams, and delivering value to clients.
Hold extensive agency experience in digital marketing (SEM, Affiliate, Display/Retargeting, Social, Email), retail, and ecommerce. Strong verbal/written communication skills . Passionate, articulate, analytical, and results oriented marketer. Dependable leader with skills to coach, develop, and motivate staff while interfacing with executives on all levels.
Managed budgets ranging from $750K - $35MM annual marketing spend.
Client Experience: GNC, Toys"R"Us, NFL, MLB, NHL, Ace Hardware, Sallie Mae, Ahold Delhaize, Dick's Sporting Goods, Haggar, Metalogix, Klarna, Kirkland's, Harriet Carter, & Boston Proper
Account Growth – Led a team of account managers at Listrak in client renewals with >$3MM upsell growth from 2018 to 2019. At Pepperjam, cultivated new business relationships and coordinated proposals, pricing strategy, and finalizing scopes for statements of work totaling >$2.5MM in net-new enterprise annual client bookings in 2016.
• Revenue & Lead Generation – Delivered >30% YOY Revenue growth and >50% marketing attributed revenue growth for an Internet Retailer Top 200 client leading client strategy and a team of channel experts. Successfully launched agency's first financial services client (largest private student lender in the U.S.), using paid search, display, and retargeting to drive over 20K monthly student loan applications at an efficient CPA.
• Strategic Growth – Delivered $300K cost savings by facilitating the migration from outsourced paid search & data feed technology and services to in-house management. Led RFP process, built staffing plans, oversaw technical integration, and employee training, resulting in rapid acceleration of in- house expertise to the development of a world class offering.
• Awards & Speaking Engagements - 2016 Pepperjam Annual MVP Award. GSI Commerce Quarterly Impact Award (2-time winner). Speaking Engagements: 2019 Listrak Regional Tour - "Top 10 Strategies To Implement Today". 2018 Listrak Client Workshop - "The Evolution of Retail: Aligning Your Digital Strategy" eTail West/eTail East (Search Engine Strategy Round Table); Channel Advisor Catalyst Conference (2-time panelist)
21st Ward Junior Baseball & Softball League - Executive Board, Commissioner, 2018 - Present
Oversee all aspects of league operations for 501(c)(3) non-profit youth baseball & softball league. Direct management of annual operating budget of $150K.
Executive Board, Secretary: 2016 - 2018
Advisory Board Member - League Registrar/Social Media Manager: 2014 - 2016
Baseball Coach: 2006 - Present
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