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director global event marketing advertising cx resume example with 20+ years of experience

JC
Jessica Claire
, , 100 Montgomery St. 10th Floor (555) 432-1000, resumesample@example.com
Summary

Creative event marketing leader born to build strategic, successful campaigns that inspire customers through education and innovation while helping to increase market share and profits. With proven skills in team leadership and empowerment, event management, stakeholder relations and vendor partnerships, my focused passion delivers results. Ready to offer 21+ years of experience to a role dedicated to leading a team, who achieves exceptional results.

Skills
  • Team Empowerment
  • Creative Budget Management
  • Innovative Global Event Strategy
  • Stakeholder Collaboration
  • Executive Team Confidence
  • Vendor Partnerships
Experience
11/2021 to Current Director, Global Event Marketing, Advertising & CX Insulet Corporation | Manchester, NH,

Managing Oracle's global event presence for their Advertising and Customer Experience portfolio of products.

  • Evaluating the prior year's program data.
  • Developing the strategy for which programs to launch and when.
  • Partner with executive leadership, product marketing, product development, campaigns, field marketing, sales teams, corporate events and alliances to ensure the right activities are driven to meet the year's KPIs.
  • Consulting on the execution of each program in order to continue strategy alignment.
  • Working to push the team to think outside the box as activities arise as opposed to doing what is easy and comfortable.
12/2017 to 11/2021 Director, Corporate Event Marketing Oracle | City, STATE,

Managed a team producing digital content via virtual summits and webinars. Produced 8 global virtual summits and 14 webinars in the last 2 years. These events were aligned to sales plays and reached over 15,000 viewers and progressed $200M in pipeline. Prior to managing digital events, my team and I produced up to 15 customer events a year with budgets ranging from $50K - $15M.

  • Partner with upper management to ensure strategies, goals and objectives are clearly defined, then relay that information to the team so the right program can be created for the right audience.
  • Develop KPI's that highlight the success of a program to ensure continued support by management while showcasing areas that may need adjustment.
  • Foster collaboration between all groups (internal and external) globally to create maximum value for each event. This includes creative services, demand gen teams, regional leads, product marketing, product development, sales operations, alliances, vendors and more.
  • Actively contributing to three internal committees focused on the future of events, specifically, hybrid events, martech and making those events more human.
06/2013 to 12/2017 Senior Marketing Manager Oracle | City, STATE,

As a contractor I developed a new Oracle-led conference supporting Oracle's six industry focused global business units (GBU). After year 1, I was brought on full time to continue my partnership with the GBUs managing corporate events that supported their event marketing goals.

My team and I managed all aspects of the conference from registration, to production, to budget and operations. Based on my experience I can run small town halls of 50 executives to conferences targeting 10,000+ attendees.

11/2000 to 04/2013 Program Manager and Director of Registration Ellen Michaels Presents | City, STATE,

13+ years gaining experience in all aspects of event management. I began with the agency as a registration manager, progressed to assistant program manager, followed by director of registration and finally a program manager, managing all aspects of events for my clients.

  • Consulted with clientele to assess meeting requirements including analysis, identification and development of criteria for meeting themes and necessary/desired program elements
  • Produced, analyzed, forecast and managed budgets to ensure best value and quality of service that met client needs within budgetary constraints - in-depth expertise in negotiation of hotel, venue and supplier contracts
  • Communicated and worked closely with hotel personnel, vendor contacts and caterers to develop event menus and manage direct food and beverage costs
  • Hired and managed on-site contractors for each event
  • Worked closely with registration and production teams to ensure event cohesiveness and consistency
  • Conducted site research followed by on-site due diligence visits to selected venues for evaluation of suitability for a specific event
  • Reconciled final billing, created P&L statements, reviewed event attendee variance, tracked final accommodation/attrition costs and final food and beverage expenditures
  • Hired and trained a team of managers to develop their own registration and customer service campaigns
  • Researched and implemented registration technology resulting in significant performance improvement
Education and Training
Expected in 09/2000 Certificate in Baking And Pastry Arts | California Culinary Academy, San Francisco, CA, GPA:
Expected in 06/1999 Bachelor of Science | Business Administration California Polytechnic State University-San Luis Obispo, San Luis Obispo, CA GPA:
Activities

PTA Board Member since 2016

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Resume Overview

School Attended

  • California Culinary Academy
  • California Polytechnic State University-San Luis Obispo

Job Titles Held:

  • Director, Global Event Marketing, Advertising & CX
  • Director, Corporate Event Marketing
  • Senior Marketing Manager
  • Program Manager and Director of Registration

Degrees

  • Certificate in Baking And Pastry Arts
  • Bachelor of Science

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