Digital Marketing Manager Resume Example Cleure

DIGITAL MARKETING MANAGER

Professional Summary

Dynamic marketing professional with over 6 years of experience developing marketing campaigns to drive sales. Comprehensive background in event, product, service, consumer, business-to-business and e-commerce with strengths in team leadership, creative strategy and project management.

Skills

Effective workflow and project management skills
Detail-oriented and results-driven
Mix of creativity and analytical competencies

Exceptional interpersonal, written and verbal communication skills
Proficient in Outlook, Word, PowerPoint and Excel

Work History

Digital Marketing Manager, 10/2019 to Current
Cleure – Ventura, CA

Write and develop all marketing material including company and product one-sheets, flyers and pamphlets
Conduct and monitor market research and competitor analysis
Oversee and manage YouTube channel; lead creative strategy for all media including product education videos and tutorials
Launched affiliate marketing program and increased web visits by 10%
Work with graphic designer and social media team to assist in new product development, branding and marketing
Analyze Google Analytics to monitor campaign results and conversions; report weekly on progress against KPI objectives
Consulted with Inventory and Sales departments to manage marketing initiatives promoting seasonal products
Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of 50 products
Built brand awareness and generated leads while managing internal and external marketing campaigns and programs; resulting in over 9 million impressions in 5 months

E-Commerce Merchandise & Analytics Coordinator, 07/2019 to 09/2019
Abbyson Living – Moorpark, CA

Oversaw e-commerce merchandising of top revenue-driving vendors including Overstock, Walmart and Target
Reported daily and weekly on analytics including top-line metrics, sales, conversion rates, and traffic
Developed brand strategy and awareness for new product launches to increase visibility and drive revenue growth
Optimized over 1,000 product pages to increase SEO and drive sales
Analyzed sales metrics to forecast product promotions and inventory needs
Collaborated cross-functionally with internal and external teams to align business and marketing goals to drive sales
Used business intelligence and CRM platforms to analyze consumer behavior and monitor inventory

Digital Marketing Coordinator, 03/2018 to 02/2019
HCT Packaging – Santa Monica, CA

Directed marketing projects at all stages, including conceptual planning, schedule management, and final implementation
Managed marketing campaigns for over 8 trade shows and events; increased overall attendance by 25%
Planned and implemented digital marketing campaigns to support SEO, online visibility and brand credibility
Ran A/B tests across various marketing channels; increased email marketing open rate by 13% and click-through-rate by 8%
Re-branded social media platforms with consistent content and tone; increased organic impressions by 110%
Oversaw and provided direction to graphic designers, photographers and video-graphers
Developed yearly marketing calendar with timelines to provide content to coincide with new product releases
Developed and executed launch strategy for over 20 new products to expand market share
Launched internal product and service training database for global sales team
Developed creative sales campaigns and tools to support lead generation such as weekly e-blasts, digital and print advertisements, marketing sheets, sales support materials, presentations, trend reports and product data sheets
Leveraged industry trends and competitive analysis to improve customer relationship building
Consulted with product development team, engineers and designers to enhance product packaging, design and formula
Worked closely with all departments including sales, finance, legal and project managers to create and maintain marketing materials for sales presentations and client meetings

Account Executive, 01/2012 to 10/2017
Marketing Maven – Camarillo, CA

Planned and managed overall campaign and marketing strategy for over 50 accounts such as Travel & Adventure Show, TripTogether, Giovanni Hair Care, Simply Fit Board, and Woof Washer
Developed the content and launched the internal influencer marketing service training course used agency-wide to support company growth, new client acquisitions, and offered as a course to external small business owners
Lead influencer marketing trainer; trained internal colleagues and various small business owners via webinars
Increased a lifestyle product's total brand impressions by 59.5 million in 15 months
Increased a technology product's total brand impressions by 19 million is 5 months
Provided analytic and KPI reports based on campaign results
Tracked, monitored and analyzed digital marketing campaign results via Google Analytics
Wrote press releases, news stories, articles, case studies and product pieces for clients and agency news
Led creative and social media team on ad development and creative strategies
Represented agency and clients at industry conferences, events and onsite interviews

Education

Digital Analytics And Conversion ProfessionalSimi Valley Adult School And Career Institute - Simi Valley, CA

Bachelor of Science: Business, 2013
California State University - Channel Islands - Camarillo, CA

Resume Overview

Companies Worked For:

Cleure
Abbyson Living
HCT Packaging
Marketing Maven

School Attended

Simi Valley Adult School And Career Institute
California State University - Channel Islands

Job Titles Held:

Digital Marketing Manager
E-Commerce Merchandise & Analytics Coordinator
Digital Marketing Coordinator
Account Executive

Degrees

Digital Analytics And Conversion Professional
Bachelor of Science : Business , 2013

Digital Marketing Manager Resume Example

Resume Score: 80%

Resume Overview

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