Digital Marketing Manager Resume Example
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DIGITAL MARKETING MANAGER
Professional Summary
Dynamic marketing professional with over 6 years of experience developing marketing campaigns to drive sales. Comprehensive background in event, product, service, consumer, business-to-business and e-commerce with strengths in team leadership, creative strategy and project management.
Skills
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Work History
Digital Marketing Manager, 10/2019 to Current
Facebook – Mesa , AZ
Facebook – Mesa , AZ
- Write and develop all marketing material including company and product one-sheets, flyers and pamphlets
- Conduct and monitor market research and competitor analysis
- Oversee and manage YouTube channel; lead creative strategy for all media including product education videos and tutorials
- Launched affiliate marketing program and increased web visits by 10%
- Work with graphic designer and social media team to assist in new product development, branding and marketing
- Analyze Google Analytics to monitor campaign results and conversions; report weekly on progress against KPI objectives
- Consulted with Inventory and Sales departments to manage marketing initiatives promoting seasonal products
- Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of 50 products
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs; resulting in over 9 million impressions in 5 months
E-Commerce Merchandise & Analytics Coordinator, 07/2019 to 09/2019
Mayer Hoffman Mccann P.C. – Chicago , IL
Mayer Hoffman Mccann P.C. – Chicago , IL
- Oversaw e-commerce merchandising of top revenue-driving vendors including Overstock, Walmart and Target
- Reported daily and weekly on analytics including top-line metrics, sales, conversion rates, and traffic
- Developed brand strategy and awareness for new product launches to increase visibility and drive revenue growth
- Optimized over 1,000 product pages to increase SEO and drive sales
- Analyzed sales metrics to forecast product promotions and inventory needs
- Collaborated cross-functionally with internal and external teams to align business and marketing goals to drive sales
- Used business intelligence and CRM platforms to analyze consumer behavior and monitor inventory
Digital Marketing Coordinator, 03/2018 to 02/2019
Transloc Inc. – Raleigh , NC
Transloc Inc. – Raleigh , NC
- Directed marketing projects at all stages, including conceptual planning, schedule management, and final implementation
- Managed marketing campaigns for over 8 trade shows and events; increased overall attendance by 25%
- Planned and implemented digital marketing campaigns to support SEO, online visibility and brand credibility
- Ran A/B tests across various marketing channels; increased email marketing open rate by 13% and click-through-rate by 8%
- Re-branded social media platforms with consistent content and tone; increased organic impressions by 110%
- Oversaw and provided direction to graphic designers, photographers and video-graphers
- Developed yearly marketing calendar with timelines to provide content to coincide with new product releases
- Developed and executed launch strategy for over 20 new products to expand market share
- Launched internal product and service training database for global sales team
- Developed creative sales campaigns and tools to support lead generation such as weekly e-blasts, digital and print advertisements, marketing sheets, sales support materials, presentations, trend reports and product data sheets
- Leveraged industry trends and competitive analysis to improve customer relationship building
- Consulted with product development team, engineers and designers to enhance product packaging, design and formula
- Worked closely with all departments including sales, finance, legal and project managers to create and maintain marketing materials for sales presentations and client meetings
Account Executive, 01/2012 to 10/2017
Marketing Maven – City , STATE
Marketing Maven – City , STATE
- Planned and managed overall campaign and marketing strategy for over 50 accounts such as Travel & Adventure Show, TripTogether, Giovanni Hair Care, Simply Fit Board, and Woof Washer
- Developed the content and launched the internal influencer marketing service training course used agency-wide to support company growth, new client acquisitions, and offered as a course to external small business owners
- Lead influencer marketing trainer; trained internal colleagues and various small business owners via webinars
- Increased a lifestyle product's total brand impressions by 59.5 million in 15 months
- Increased a technology product's total brand impressions by 19 million is 5 months
- Provided analytic and KPI reports based on campaign results
- Tracked, monitored and analyzed digital marketing campaign results via Google Analytics
- Wrote press releases, news stories, articles, case studies and product pieces for clients and agency news
- Led creative and social media team on ad development and creative strategies
- Represented agency and clients at industry conferences, events and onsite interviews
Education
Digital Analytics And Conversion ProfessionalSimi Valley Adult School And Career Institute - City, State
Bachelor of Science: Business, 2013
California State University - Channel Islands - City, State
California State University - Channel Islands - City, State
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Resume Overview
School Attended
- Simi Valley Adult School And Career Institute
- California State University - Channel Islands
Job Titles Held:
- Digital Marketing Manager
- E-Commerce Merchandise & Analytics Coordinator
- Digital Marketing Coordinator
- Account Executive
Degrees
- Digital Analytics And Conversion Professional
Bachelor of Science : Business , 2013
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