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digital marketing manager resume example with 8+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Professional Summary

Dynamic marketing professional with over 6 years of experience developing marketing campaigns to drive sales. Comprehensive background in event, product, service, consumer, business-to-business and e-commerce with strengths in team leadership, creative strategy and project management.

Skills
  • Effective workflow and project management skills
  • Detail-oriented and results-driven
  • Mix of creativity and analytical competencies
  • Exceptional interpersonal, written and verbal communication skills
  • Proficient in Outlook, Word, PowerPoint and Excel
Work History
Digital Marketing Manager, 10/2019 to Current
FacebookMesa, AZ,
  • Write and develop all marketing material including company and product one-sheets, flyers and pamphlets
  • Conduct and monitor market research and competitor analysis
  • Oversee and manage YouTube channel; lead creative strategy for all media including product education videos and tutorials
  • Launched affiliate marketing program and increased web visits by 10%
  • Work with graphic designer and social media team to assist in new product development, branding and marketing
  • Analyze Google Analytics to monitor campaign results and conversions; report weekly on progress against KPI objectives
  • Consulted with Inventory and Sales departments to manage marketing initiatives promoting seasonal products
  • Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of 50 products
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs; resulting in over 9 million impressions in 5 months
E-Commerce Merchandise & Analytics Coordinator, 07/2019 to 09/2019
Mayer Hoffman Mccann P.C.Chicago, IL,
  • Oversaw e-commerce merchandising of top revenue-driving vendors including Overstock, Walmart and Target
  • Reported daily and weekly on analytics including top-line metrics, sales, conversion rates, and traffic
  • Developed brand strategy and awareness for new product launches to increase visibility and drive revenue growth
  • Optimized over 1,000 product pages to increase SEO and drive sales
  • Analyzed sales metrics to forecast product promotions and inventory needs
  • Collaborated cross-functionally with internal and external teams to align business and marketing goals to drive sales
  • Used business intelligence and CRM platforms to analyze consumer behavior and monitor inventory
Digital Marketing Coordinator, 03/2018 to 02/2019
Transloc Inc.Raleigh, NC,
  • Directed marketing projects at all stages, including conceptual planning, schedule management, and final implementation
  • Managed marketing campaigns for over 8 trade shows and events; increased overall attendance by 25%
  • Planned and implemented digital marketing campaigns to support SEO, online visibility and brand credibility
  • Ran A/B tests across various marketing channels; increased email marketing open rate by 13% and click-through-rate by 8%
  • Re-branded social media platforms with consistent content and tone; increased organic impressions by 110%
  • Oversaw and provided direction to graphic designers, photographers and video-graphers
  • Developed yearly marketing calendar with timelines to provide content to coincide with new product releases
  • Developed and executed launch strategy for over 20 new products to expand market share
  • Launched internal product and service training database for global sales team
  • Developed creative sales campaigns and tools to support lead generation such as weekly e-blasts, digital and print advertisements, marketing sheets, sales support materials, presentations, trend reports and product data sheets
  • Leveraged industry trends and competitive analysis to improve customer relationship building
  • Consulted with product development team, engineers and designers to enhance product packaging, design and formula
  • Worked closely with all departments including sales, finance, legal and project managers to create and maintain marketing materials for sales presentations and client meetings
Account Executive, 01/2012 to 10/2017
Marketing MavenCity, STATE,
  • Planned and managed overall campaign and marketing strategy for over 50 accounts such as Travel & Adventure Show, TripTogether, Giovanni Hair Care, Simply Fit Board, and Woof Washer
  • Developed the content and launched the internal influencer marketing service training course used agency-wide to support company growth, new client acquisitions, and offered as a course to external small business owners
  • Lead influencer marketing trainer; trained internal colleagues and various small business owners via webinars
  • Increased a lifestyle product's total brand impressions by 59.5 million in 15 months
  • Increased a technology product's total brand impressions by 19 million is 5 months
  • Provided analytic and KPI reports based on campaign results
  • Tracked, monitored and analyzed digital marketing campaign results via Google Analytics
  • Wrote press releases, news stories, articles, case studies and product pieces for clients and agency news
  • Led creative and social media team on ad development and creative strategies
  • Represented agency and clients at industry conferences, events and onsite interviews
Education
: Digital Analytics And Conversion Professional, Expected in
Simi Valley Adult School And Career Institute - Simi Valley, CA
GPA:
Bachelor of Science: Business, Expected in 2013
California State University - Channel Islands - Camarillo, CA
GPA:

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Resume Overview

School Attended

  • Simi Valley Adult School And Career Institute
  • California State University - Channel Islands

Job Titles Held:

  • Digital Marketing Manager
  • E-Commerce Merchandise & Analytics Coordinator
  • Digital Marketing Coordinator
  • Account Executive

Degrees

  • Bachelor of Science

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