Jessica Claire
  • , , 100 Montgomery St. 10th Floor
  • Home: (555) 432-1000
  • Cell:

Seasoned Digital Marketer with 4 years' experience planning, launching and optimizing digital marketing strategies for subscription based companies. Team-oriented leader with success in leading teams in growing brand awareness within key areas. Excited to bring talent and expertise to growing company and branch out into product/content/brand marketing.

  • Coding, QA, & deployment of HTML emails using ESPs.
  • Marketing Automation
  • Lifecycle Marketing
  • Brand Strategy Development
  • Email Marketing
  • Product Marketing
  • Brand Marketing
  • Client Relationship Management
  • Digital Marketing
  • Social Media Marketing
  • Internet Marketing
  • Web program/optimization strategy
Digital Marketing Manager, 06/2019 to 05/2021
FacebookAltoona, IA,
  • Coding, QA, and deployment of HTML emails using ESPs.
  • Launch lifecycle marketing programs such as constructing Cricut's SMS program which includes working with mobile engagement provider, formulating KPI tracking tactics, building out execution and testing plan for transactional and promotional messaging. Currently beginning phone number acquisition.
  • Designing and executing Cricut's new referral program utilizing email marketing & site content. In total, program has generated $86k in revenue from referrals.
  • Providing strategy and implementation of lifecycle/brand email and nurture programs, workflows, managing audiences, and segmentation.
  • Driving test plans for engagement and promo emails, and applying data-driven techniques to optimize sales with existing customers including personalization, frequency testing, offer testing, creative testing, segmentation/targeting, and delivery timing testing.
  • Collaborate and share optimization plans with the creative team to improve design and copy.
  • Creating a center of excellence for lifecycle marketing, monitoring industry trends while driving actionable recommendations.
Digital Operations Manager, 12/2018 to 05/2019
T-MobileBrooklyn, NY,
  • Work with a team to create comprehensive strategies to improve rank, conversion, and overall traffic for internal products and external clients.
  • Work with account managers and clients to develop appropriate digital advertising and content strategies
  • Manage, track, and report on PPC/CPM ads.
  • Create and manage social media campaigns.
  • Responsible for making strategic decisions that are tied to all search related deliverables.
  • Provide consultation on all aspects of SEO, PPC, CPM and email campaigns with clients and account managers
  • Responsible for the successful "integration" of SEM and social media as related to client accounts.
  • Measurement and performance reporting assust account manager in meeting with clients monthly to discuss strategy and review progress.
Marketing Manager, 11/2017 to 12/2018
AlbericiSaint Louis, MO,
  • Success in the Media Production Coordinator position quickly led to the movement to the Marketing Coordinator role, resulting in training replacement
  • Spokesperson for Hometown Values Magazine and in promotional content for numerous clients, generating thousands of impressions.
  • Consult clients on digital marketing strategy, ultimately providing solutions to boost brand engagement.
  • Assist sales reps by providing marketing material and insight to help build clients’ brand advertising campaign.
  • Admin of the customer-facing website, brand's social media, manage Google AdWords campaigns, and utilize KPI information to enhance marketing tactics.
  • Increasing overall page views by 800% on the company's social media page.
  • Increasing website users by 102.8% and sessions by 117.5%Increased Facebook video post views by 256% > generated 119.4k views on video posts
Media Production Coordinator, 08/2017 to 11/2017
Harvard UniversityWashington, DC,
  • Ensure that advertisements are accurately placed and meet customers' needs by completing the insertion orders process/art production requests in a timely and accurate manner.
  • Ensure client's advertisement is correctly displayed by working with the sales executives to verify the accuracy and sign-off of the proofs for the advertisement after it has been processed by production before the ad is released.
  • Assist sales reps and managers as needed by providing help in generating and creating reports including premium placements, layouts, mock-ups, missing ad reports and others as needed.
  • Support the Advertising Department and sales representatives by accurately and efficiently processing ad orders for customers, courteously responding to customer inquiries, providing marketing materials for sales calls and other administrative support as needed.
  • Build effective communication channels proactively with other departments by attending weekly sales meetings and establishing relationships in other departments; especially the sales staff and production.
Education and Training
Bachelor of Science: Advertising Management, Expected in 12/2016
Michigan State University - East Lansing, MI,
Certification: HTML/CSS, Expected in 08/2018
Coding Bootcamp - ,
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