(555) 432-1000,
, , 100 Montgomery St. 10th Floor
Professional Summary

Strategic and Creative Digital Marketing Leader and Customer Experience Advocate with 20+ years experience and a track record of igniting sales, accelerating web traffic, and boosting brand awareness.

  • Complex Problem Solving
  • Training and Onboarding
  • Marketing Program Management
  • SEO Strategy and Execution
  • Social Media Strategy & Campaigns
  • Digital Marketing Strategy
  • Lead Generation Campaigns
  • Content Curation
  • Calendar Management
  • Optimizing User Experience (UX)
  • Innovation | Benchmarking | Metrics
  • Relationship Building
University of Phoenix Cleveland, OH Campus, Expected in MBA : E-Business - GPA :
Syracuse University Syracuse, New York, Expected in Bachelor of Arts : Psychology - GPA :
Google , Expected in Certification : Advanced Google Analytics - GPA :
HubSpot , Expected in Certification : Content Marketing - GPA :
HubSpot , Expected in Certification : Inbound Marketing - GPA :
HubSpot , Expected in Certification : Social Media Marketing - GPA :
  • Advanced Google Analytics, Google
  • Inbound Marketing, HubSpot Academy
  • Content Marketing, HubSpot Academy
  • Social Media Marketing, HubSpot Academy
Work History
Sage Intacct - Digital Marketing Manager
Beaverton, OR, 10/2019 - 06/2021

SaaS Factory is a company built to optimize the value and growth of SaaS products. SaaS Factory invests in, acquires, and operates SaaS businesses to increase their market effectiveness and profitability. is a holding of SaaS Factory.

Digital Marketing Manager

Spearheaded Digital Marketing initiatives resulting in cost savings of 82% for email campaigns, boosted direct website traffic by 20%, and led HubSpot integration to support sales and operations teams. Championed opportunities and communications to support Women Veterans, Military Spouses, and workplace diversity.

eMail Marketing

  • Executed email platform migration, resulting in cost savings of 82%.
  • Created marketing automation campaigns for onboarding SaaS subscribers and nurturing leads in the sales pipeline.
  • Increased revenue from email channel by 357%
  • Increased candidate registrations by 47% YoY

Live Chat Implementation

  • Created Chat Agent onboarding and training materials, conducted agent training sessions prior to launch.
  • Chat sessions contribute to 11% of commerce conversions.

Website Optimization

  • Managed website platform migration and brand relaunch for
  • Increased direct traffic to site by 20% YoY.
  • Created branding and style guide for website and marketing materials.
  • Initiated content pages migration to Wordpress project in coordination with App project led by Development Team.
  • Planned site information architecture, site design, and templates.
  • Optimized Wordpress content pages for SEO optimization, content, page load speeds, mobile-friendly design, and 301 redirects.
  • Reviewed and revised Privacy Policy and Terms of Service to comply with regulations.

Content Marketing

  • Established content calendar for blog content, social media channels, and event marketing materials.
  • Increased referral traffic to website by 10% YoY.
  • Edited, published, and optimized 62 blog posts.
  • Facilitated content creation with external content authors and subject matter experts.
  • Launched YouTube Channel with video categorization, SEO and accessibility guidelines.
  • Created social media content with consistent content and tone.

Project Management

  • Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
  • Managed multiple website and CMS platform migration projects.,, and HubSpot CMS.
  • Headed Job Fairs team. Implemented all aspects of the ExpoPass platform, collaborated with internal team members and external clients for onboarding of hiring companies and job seekers. Built virtual booths with content, images, and links for three unique job fairs for military veterans and hiring companies.
Banfield Pet Hospital - Owner
Falls Church, VA, 07/2018 - 10/2019

A customer-centric solopreneur digital marketing agency focused on niche markets.

  • Consulted with customers to assess needs and propose optimal solutions.
  • Developed campaigns and specific marketing strategies for clients.
  • Increased social media engagement (authenticated followers, shares, comments) for a major women’s leadership conference by 253%.
  • Increased ecommerce conversions for a major women’s leadership conference by 36% YoY.
  • Implemented social media and content marketing strategies to grow the membership of Cleveland Accessibility group by 288% YoY.
Pepperl+Fuchs - E-marketing Manager
City, STATE, 02/1998 - 06/2018

Global industrial manufacturer, headquartered in Germany, comprised of two business units - Factory Automation and Process Automation. Customers include OEM’s and small / medium businesses (SMB’s) across a broad range of industries. Large customers include automotive OEM’s and Product sold direct and through sales representatives, distributors, and third-party commerce channels.

E-Marketing Manager

Assumed increasing responsibility in marketing, digital marketing, customer experience, and sales channel partners. Efforts resulted in business growth over-plan and acquisition of customers.

Customer Experience

  • Obtain customer feedback through weekly email surveys; analyze data to obtain key insights and communicate to executive management.
  • Aligned social media content and call-to-action offers to customer personas and stages of customer journey.
  • Liaise with customers to identify pain points and opportunities to improve and differentiate web content, design, commerce, and support features. Ensure web sites have customer-centric designs and workflows.
  • Administrate live chat and respond to customers on daily basis, resulting in increased sales.


  • Achieved 35% increase in eCommerce revenue YoY, and increased average order size by 18%. On track for a 65% revenue increase in 2018, compared to 2017.
  • Realized 19% increase in returning customers segment (customer making repeat online purchases).
  • Designed shopping cart checkout layout and workflows to increase customer orders and decrease cart abandonment; achieved goal of ensuring complete orders, ultimately leading to maximized revenue.


  • Managed evolution of web presence with an initial focus on multi-language content and information architecture, expanding to e-Commerce and capabilities for responsive design, social media, video, and chat.
  • Managed evolution of web presence with an initial focus on multi-language content and information architecture, expanding to e-Commerce and capabilities for responsive design, social media, video, and chat.
  • Introduced live chat to provide customers with assistance at time of need. Developed full project scope and liaised with IT team for project. Trained teams in customer service, technical support, and business development on best practices.
  • Act as Customer Experience and Usability lead for Global Internet Project management team. Facilitate development from concept to completion. Launch new and existing global, national, and specialized web sites. Ensure usability, provide training and support for global employees, and utilize digital marketing best practices.

Search Engine Optimization

  • Achieved SEO rankings for Google page 1 results (40% of keywords) which drive 62% of visitors to web site and supply 72% of inbound leads/customer conversions; and page 1 top 3 results (25% of keywords) selected (600 tracked). Increased keyword page 1 ranking by 17% YOY. In 2018, top three landing pages had conversion rates of 14-36%.
  • Facilitated creation of 300+ blog posts to date from 65+ global subject matter experts. Increased micro/macro goal conversion value from blog segment 62%, and generated 2000+ conversions from content in 2017. In 2016, increased blog traffic 64% YoY, and grew newsletter subscribers by 45% with 433 conversions.
  • Increased new customer orders 20% and average order size 26% by managing Google AdWords campaigns for USA, Canada, and specialty product websites.


  • Tracked, analyzed, planned, and recommended strategies for using social media, driving increased social engagement and content sharing on LinkedIn, Twitter, and YouTube.
  • Led email marketing campaigns for corporate, division, customer, channel partner, and employee subscribers.
  • Increase e-commerce conversions and nurture customers by publishing 10+ emails, newsletters, and surveys.

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Resume Overview

School Attended

  • University of Phoenix
  • Syracuse University
  • Google
  • HubSpot
  • HubSpot
  • HubSpot

Job Titles Held:

  • Digital Marketing Manager
  • Owner
  • E-marketing Manager


  • MBA
  • Bachelor of Arts
  • Certification
  • Certification
  • Certification
  • Certification

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