Digital Marketing Manager Resume Example
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DIGITAL MARKETING MANAGER
Professional Summary
Utilize my knowledge, skills, and experience to obtain the Managing Director position at Algonquin Theatre in Manasquan, NJ.
Skills
Work History
Digital Marketing ManagerZscaler, Inc.03/2013 - Current
- Develop and manage digital marketing strategies for clients.
- Consult with Creative Director and assists in developing marketing and communications materials for print, web, video and other media with a unified aesthetic treatment Collect market research to determine client's needs and preferences.
- Interpret market data and trends to provide recommendations for strategic implementation.
- Develop and maintain communicating with clients to ensure strategy success and provide them with a clear understanding of website analysis and reports.
- Onsite optimizations by improving site and internal linking architecture, page construction, meta descriptions, title tags, heading titles, and SEO copywriting.
- Develop and manage digital marketing services budget.
- Analysis of performance in Google Analytics and measurement of digital marketing strategy.
- Track and report on campaign results, data analysis, and hold weekly campaign status calls.
- Guidance and best practices on leveraging relevant social media channels for clients.
SEO SpecialistDeluxe Corporation - Boston 08/2011 - 03/2013
- Researching and implementing opportunities & key phrases for optimization.
- Writing, editing and proofreading content for optimization.
- Researching and implementing new tactics and tools to improve optimization process and monthly traffic for clients.
- Perform extensive keyword research for new clients.
- Monthly on-site and off-site optimizations for clients.
- Monitoring, analyzing, and monthly reporting of all client site progress relating to SEO and communicating progress to SEM/SEO department head.
- Creating inbound and outbound linking strategies to improve client's ranking and drive traffic.
- Providing recommendations for improvement, change and continual success to increase client traffic and search positioning.
- Developing best practices for SEO related tasks for SEO team.
- Lead client phone calls to go over monthly SEO reports and optimization opportunities.
Marketing DirectorGold's Gym International, Inc. - Lithia Springs , TN10/2010 - 08/2011
- Data mining and analysis of both existing and potential client base.
- Design, implement, and facilitate quarterly marketing plans for agency.
- Scheduling meetings and conference calls with potential and existing clients.
- Oversee the flow of cash and financial instruments.
- Plan and administer the agencies quarterly marketing operations budget.
- Evaluate data pertaining to costs in order to plan budgets.
- Prepare financial and regulatory reports required by regulations.
- Identify and source candidates in new territories.
- Manage social platforms such as Facebook, Twitter, and YouTube.
- Develop promotional materials including marketing collateral and print copies.
- Create and manage e-mail marketing campaigns to potential and existing client base.
Video Production AssistantDartmouth College - Oak Ridge , NH05/2006 - Current
- Organizing travel arrangements for crew and production executives.
- Overseeing shoots, processing invoices, and processing timesheets.
- Assist in tracking all costs and writing budgets.
- Develop, maintain and distribute time schedules for production crew.
- Direct and coordinate activities of assistants and other personnel during production.
- Construct and positionproperties, sets, lighting, and other equipment.
- Maintain communication between camera crew, directors, executives and etc.
- Deliver film to various locations and help move equipment.
Education
Bachelor of Science: Business Administration, MarketingUniversity of Rhode Island - City, State8 2010
Business Administration, Marketing Consumer Behavior, Marketing Research, Global Marketing, Leadership and Skills Development, Marketing Communications, Strategic Marketing Management, Global Supply Chain Management, Financial Management.
Business Administration, Marketing Consumer Behavior, Marketing Research, Global Marketing, Leadership and Skills Development, Marketing Communications, Strategic Marketing Management, Global Supply Chain Management, Financial Management.
Certifications
Google Analytics Individual Qualification (GAIQ)
Skills
agency, budgets, budget, content, copywriting, Creative Director, client, clients, data analysis, Data mining, editing, e-mail, film, financial, Financial Management, Leadership and Skills, lighting, marketing strategies, marketing plans, marketing strategy, market research, Marketing Research, marketing, market, marketing collateral, Marketing Communications, marketing and communications, materials, meetings, MS Excel, MS PowerPoint, MS Word, optimization, Organizing, page, personnel, camera, positioning, progress, promotional materials, proofreading, reporting, Researching, research, Scheduling, strategy, strategic, Strategic Marketing, Supply Chain Management, phone, travel arrangements, video, website
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Resume Overview
School Attended
- University of Rhode Island
Job Titles Held:
- Digital Marketing Manager
- SEO Specialist
- Marketing Director
- Video Production Assistant
Degrees
- Bachelor of Science : Business Administration, Marketing
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