10+ years of experience in digital and social media marketing. Creativity and strategic planning are the driving forces behind my powerful marketing campaigns. Utilize social & digital media best practices to create online engagement, brand awareness and lead generation through multiple channels.
Google Analytics Certified HubSpot Inbound Marketing Certified | HubSpot Social Media Marketing Certified Social Media Marketing |
Launched all digital marketing efforts for the division, consisting of Washington D.C., Maryland, Virginia and Delaware. Create daily content for Facebook, Twitter, Instagram Adhoc emails, and other digital displays.
■ Plan and execute numerous vendor campaigns to help drive sales and brand awareness
■ Manage local social media budget and create all social content for channels such as Facebook, Instagram, Twitter & Snapchat
■ Track all analytics for social media campaigns
■ Engage customers and target prospects on social platforms
■ Create social media content with consistent content and tone
■ Administered marketing calendar and posted new content to coincide with new product and service releases
■ Successfully helped facilitate first division-wide sponsorships with NFL (Baltimore Ravens & Washington Redskins) and MLS (DC United)
■ Worked with vendors to launch the Ravens & Redskins “Item of the Week” which drives substantial increases in consumer digital engagement and units/sales
■ Oversee digital advertising buys and content creation - increasing website visits with digital ads through The Washington Post & The Baltimore Sun.
■ Ran a mobile campaign through CBS to target an incoming competitor with email and retargeting ads. Gained an 11.85% open rate with 1.09% CTR (9x industry average)
■ Plan and develop all direct mail pieces
■ Work with vendors to execute digital coupons through our loyalty app to help drive sales and competitive pricing
■ Write all weekly radio scripts
■ Manage in-house media company on creative concepts including store signage and digital content
■ Lead marketing initiatives for grand & re-grand opening events including in store POS, digital ads & mailers
■ Outline omnichannel channel goals across brands and digital platforms, including store systems, web, mobile and marketing systems.
Created and executed all digital marketing campaigns globally for the company. Built lead generation/landing page design, social media strategy, email marketing and blogging. Assisted in doubling website visits and sales through digital marketing campaigns. Successfully captured the first sale through e-mail marketing with the company.
■ Coordinated all social media channels with weekly content calendars; including 45 different Twitter accounts
■ Increased social media engagement significantly by increasing likes by 200% on Twitter & Facebook
■ Drove more traffic to the company's website through social media marketing campaigns on Twitter, Facebook & LinkedIn
■ Assisted with social media channels for our three in-house publishing brands, Packaged Facts, Kalorama Information and Simba Information
■ Planned, created and managed weekly automated emails to 20,000+ clients - landed the first report sale in company history through email marketing
■ Developed marketing content such as blogs, promotional materials and advertisements for social media
■ Assisted in the creation and copy writing for white papers, infographics and Slideshares to create lead generation through digital channels
■ Launched and managed the corporate LinkedIn sales account for the company's sales managers
■ Oversaw informational webinars for potential clients
■ Created landing pages and managed the CRM tool, HubSpot
■ Tracked all digital engagement ROI through HubSpot analytics
■ Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.
■ Developed ROI-driven online and social media strategies.
■ Administered marketing calendar and posted new content to coincide with new product and service releases.
Worked with numerous clients on social media branding and engagement. Created, developed, executed and managed numerous digital marketing campaigns including website building and managing social media accounts.
■ Managed online presence and increased digital traffic to websites and social channels such as Twitter, Facebook & Instagram
■ Designed and managed websites through WordPress including multi-site
■ Used Google Analytics to monitor traffic and help implement Google AdWords
■ Gained revenue from Ads on websites using Google AdSense and Commission Junction
■ Ran automated email marketing campaigns
■ Club/Event promotion and planning
■ Created weekly/monthly analytics reports for clients
■ Planned content creation for digital channels
■ Conferred with existing and potential customers to assess requirements and propose optimal social media marketing solutions
■ Created detailed roadmaps of action items and project goals and provided reporting and analysis to inform budgeting and planning
■ Provided outstanding service to clients to maintain and extend relationship for future business opportunities.
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