Digital Marketing Manager resume example

• Partnered with the key partner of the firm, a Mobile telecommunication company.
• Transformed target mailings based on database analysis, and application of technique with look-alike audience. Devised special offers, A/B testing.
• Met profitability goals by developing and implementing commercial activities with new partners.
• Implemented cross-platform activity feed for social networking software products.
• Coordinated with internal technology teams and third-party partners to define, design and deliver on user stories and customer demand.

Accomplishments:
A 60% growth of customer base.
Created a holistic paid acquisition strategy, leading to a 30% ROI for every dollar spent.

• Participated in developing and implementing a digital strategy to increase the amount of website visitors, page impressions, and video impressions across the site (SEO, SEM, SMM, E-mail).
• Using various tools and services to provide control over the carrying out and implementation of the volume and quality of traffic for the sale of video advertising by model AVOD.
• Measured and evaluated customer and employee satisfaction to identify areas in need of improvement.

Accomplishments:

Traffic quality improved by 80%. Traffic volume was executed at 120%.

• Provide meaningful client services and managing designated digital accounts focused on working with client to capture and define advertising campaign parameters and creative specs, planning and forecasting, presenting creative solutions and campaign results.
• Crafted and implemented 10+ annual advertising campaigns.
• Collaborated with 15+ colleagues from different departments for the implementation of projects: briefing, creative, presenting and sharing data.
• Assessed monthly reports to review client activity and identify new opportunities.

Accomplishment:
Participated in the preparation 10+ annual tenders, successfully won 3 of them. Exceeded annual revenue targets by an average of 30% during tenure.