Digital Marketing Manager Resume Example Hillsborough Farmers Market, Social Media

DIGITAL MARKETING MANAGER

http://Lindsaycportfolio.wordpress.com

Professional Summary

Emerging Marketing professional completing M.S. in Digital Marketing offering organized nature, project oversight and innovative ideas to support business and customer demands. Creative and engaging, knowledgeable about content creation, social media engagement and brand relations.

Work History

Hillsborough Farmers Market, Social Media. Hillsborough, NCDigital Marketing Manager | 05/2019 - 11/2020

Assisted with capturing and analyzing social media metrics. I created a spreadsheet with metrics to market's Instagram and tracked it on a weekly basis, to track progress.
Assisted in creation of pre-season marketing plans to support department and divisional strategies.
Tracked and analyzed web analytics to recommend proactive adjustments to strategies. This led to revamping the market's social media pages, website and weekly newsletter. Revamping newsletter/website led to a 98% increase of clicks and traffic to site.
Created unique, engaging content for range of social media platforms including Pinterest, Facebook and Instagram. Their following has doubled this past year just on Instagram, starting at less than 410 and standing currently at 947 followers.
Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals. This led to one of market's most successful events, Art Appreciation. Local artists were able to showcase their works, while patrons admired/bought around market. Event was written about in two local papers.
Coordinated meetings between project members to develop ideas, discuss progress and set goals.
Promoted brand identity by delivering an attractive, user-friendly and unique website.

LMS. Greensboro, NCPartnership Manager | 04/2018 - 11/2018

Project coordination for 20 clients, based on a bimonthly schedule for partnerships and giveaways. Clients include but are not limited to: Rao's Homemade, Wandering Bear Coffee, BluePrint, Kite Hill, Kopari, The New Primal, One Bars
Tracked social media KPIs throughout course of giveaways. This was done by utilizing conosquare & Bit.ly. The most notable giveaway 'Fun in the Sun' gained client 100 followers in a matter of 48 hours.
Oversaw production team during content creation sessions. With each shoot, I delivered creative, product and timeline for the content. From there production put it into motion.
Manage workflow according to timelines and schedules. Production took about a week and a half, and the turn around was about the same. Everything was handed to client in a matter of two weeks.
Increased customer engagement through social media. Giveaways gave us a chance to expose client to new consumers. Each partner brand played a role in this engagement and interaction.
Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning. KPIs gave us insight on what was and wasn't working. The next giveaway, would then follow suit.
Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs. I brainstormed ideas and partners behind each giveaway. It was my job to not only have vision and creative behind giveaway, but to establish a relationship with partner brands.

LMS. Greensboro, NCSocial Media & Production Coordinator | 10/2017 - 04/2018

Designed and implemented effective budgeting policies and procedures for bi monthly production shoots.
Organized, coordinated and lead bimonthly production shoots.
Maintained engagement with clients' consumers on a daily basis.
Used Bit.ly and Iconosquare to track consumer engagement and draw conclusions about user data.
Curated and segmented editorial content to increase engagement and channel growth. This included creation of Instagram stories for clients via programs such as Canva, as well as pulling images for inspiration/content from Pexel and UnSplash.
Reviewed daily tasks of Production Team and made sure we stayed on track to give deliverables to clients.
Utilized techniques such as cold calling, social networking and email marketing to develop new leads.
Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.

Skills

Project management
Branding
Budgeting
Email blasts and newsletters
Content creation
Organization, prioritizing, and multitasking

Time management & scheduling
Building relationships via social media partnerships
Website rebranding
Web analytics
Strategic planning

Education

Texas A&M University - CommerceCommerce, TX01/2021Master of Science: Marketing

Temple UniversityPhiladelphia, PA05/2015Bachelor of Arts: Strategic Communications

Programs/Platforms

Social Media Platforms: Facebook, Instagram, Tumblr, Twitter, TikTok, Pinterest, Yelp, Reddit
Website Building Programs: Wix, Wordpress
Photo Editing Software: Photoshop, Lightroom
Analytic Programs: Iconosquare, Bit.ly
Communications/Team Programs: Slack, Teamworks
CRM Platforms: Salesforce
Media Planning Programs: HeyOrca, Sprout, Hootesuite

Affiliations

National Society of Leadership

and Success

Resume Overview

Companies Worked For:

Hillsborough Farmers Market, Social Media
LMS

School Attended

Texas A&M University - Commerce
Temple University

Job Titles Held:

Digital Marketing Manager
Partnership Manager
Social Media & Production Coordinator

Degrees

Master of Science : Marketing
Bachelor of Arts : Strategic Communications

Digital Marketing Manager Resume Example

Resume Score: 80%

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