Digital Marketing Manager Accomplished professional in digital marketing, digital project management, content management and migration, SEO, social media and web analytics. Identify, manage and implement web based solutions for a variety of online initiatives including multi-national/multi-lingual website development. Act as the technical lead in digital marketing decisions with the keen ability to keep projects moving forward in the face of obstacles. Effective vetting of technical specifications, industry research, vendor selection and management of internal and external resources. A strong ability to build rapport with peers and influence others along with building relationships with key decision makers. Manage offshore teams and responsible for re-engineering processes and implementing agile development methodologies. Core Strengths Web Marketing Strategy Development Web Analytics and Analysis Vendor & Contractor Management Project Management Team Building and Education E-Mail Marketing Business Needs Analysis Technical Proficiency Competitive Analysis Search Engine Optimization (SEO) External Agency Management Performance Management Search Engine Marketing (SEM) Cross-Functional Team Collaboration Resource Allocation Social Media Web Marketing Best Practices Content Management System Analysis
Summary of Skills
Web Graphic Design, Web User Interface Design, Multimedia Content Development, Coordination, Project Management, Web Savvy, Layout Skills and Internet Presence
SEO Optimization, SEM, Social Media, Analytics, Link Building Strategy, Keyword Research
MS Office, Adobe Photoshop, Dreamweaver, Illustrator, Flash and Acrobat
Google Analytics, Siteimprove, WebTrends, Websidestory, Netsight
HTML, XML, CSS and extensive experience with several CMS systems.
MS Project and Visio (basic)
DIGITAL MARKETING MANAGER12/2008 to CurrentWhite & Case LLPNew York, NY
Coordinate and congruently oversee diverse projects and responsibilities, which involve: Research and industry knowledge and prioritization, content, design, informative architecture, user requirements, user experiences and site flow.
Conceptualized, designed and instituted a website uplift.
Directs and disperses a $1M budget, entailing: Scope, define, estimate and manage budgets for digital projects, including websites, search engine marketing and social media campaigns.
Function as Art Director of visual and digital content surrounding external websites.
Support the company objectives and promote branding, as well as consult stakeholders on the development of web content.
Lay out clearly defined expectations for the development team, along with receiving them also.
Communicate technical concepts to non-technical staff in a clear and concise manner.
Innovatively promote unique opportunities between the web and other venues.
Manage and allocate workflow through layoffs, train and lead virtual website team overseas, and additionally supervise staff work performance, including: Recruiting, hiring and training, and oversee career development activities.
Utilize Search Engine Optimization (SEO) and social media to develop new business.
Perform evaluations of websites, research, deck preparation, in-person pitches and education to staff on SEM best practices.
ONLINE MARKETING COORDINATOR09/2006 to 12/2008White & Case LLPNew York, NY
Designed a real-time application to retrieve lawyer bios across 38 different offices.
This process eliminated duplicate repositories and saved duplicated efforts.
Managed Internet profiles for over 2K lawyers, which were domestic and internationally located.
Gathered and posted web articles, press releases, events, graphics and video content.
Organized, oversaw and implemented strategic plans for a successful online alumni website, including: Tracking timelines, deliverables and presentation of project results.
Created graphics and online pages that were user friendly to support web and e-mail campaigns.
Successfully evaluated on behalf of client alerts: email metrics, including delivery, open, and, clicks, and conversion rates.
Determined performance optimization and made recommendations for web data and user behaviors.
ELECTRONIC MARKETING SPECIALIST05/2004 to 09/2006Thomas Publishing Company LLCNew York, NY
Supervised daily website maintenance.
Ensured aesthetic consistency while servicing 250K key industrial decision makers.
Incorporated cost-saving technologies and saved the company $20K.
Managed and enhanced automating processes and tapped into in house technical expertise.
Responsible for and maintained a strict adherence to a $200K budget.
Recruited, evaluated, hired and supervised outside vendors.
Planned projects and uphold expected outcomes according to schedule, as well as kept up on issues and brought about swift and efficient resolutions.
Co-created graphical elements and PDF's, along with other traditional and Internet avenues.
Redesigned and implemented highly effective email marketing campaigns to assist in driving traffic and increase online sales revenue to ensure corporate goals were met.
Fostered positive open relationships with the sales force and upper management to mitigate concerns and promote successful online advertising programs, such as: Banner and text ads, video advertising and online surveys.
Created and maintained marketing collateral; media timelines, stat sheets, sales guides and Web reports.
BACHELORS OF SCIENCE: Web and Graphic DesignLiberty University New York University, CLE Mac Learning CenterLynchburg New York, VA NYMANAGEMENT SKILLS FOR NEW SUPERVISORS: American Management Association, CLE Web and Graphic Design