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Results-focused Digital Marketing professional with strength in digital strategy, web content management, web analytics and social media. Proactive leader with strengths in communication and collaboration. Proficient in leveraging marketing and communications knowledge to drive results.
- Digital marketing
- HTML
- CSS
- Proficiency in Google Tag Manager
- Proficiency in Google Analytics
- Proficiency in WordPress, Magnolia and Ektron CMS platforms
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- Proficiency in Constant Contact e-mail marketing platform
- Proficiency in Microsoft Office programs: Word, PowerPoint, Excel
- Social media management
- Intermediate experience with Sprout Social platform
- Experience with Google AdWords
- Experience with Photoshop
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Digital Marketing Manager, 04/2012 to Current
Accenture Contractor Jobs – Southfield, MI,
Develop and implement strategies that engage customers through a variety of digital communication channels, including web, social media and e-mail. Responsibilities include:
- Executed a redesigned, responsive website in 2020 that resulted in an 11,000% growth in traffic and a 3,000% increase in sales from the previous year
- Executed two website redesigns, to include working with IT and vendors to implement new design and CMS, migrating and writing content, page layout, and analytics set-up
- Manage all digital content ensuring cohesiveness across all channels
- Use Google Analytics to understand and capitalize on customer needs, trends and patterns
- Research and implement SEO best practices
- Assist with copywriting and proofreading for all marketing collateral
Communications Manager, 03/2008 to 04/2012
Facebook – Northridge, CA,
Managed internal and external communications to implement integrated communications plans supporting the launch of marketing and product initiatives by developing, communicating, and promoting online and offline solutions that support business goals. Responsibilities included:
- Developed messaging for internal and external communications and marketing collateral, to include brochures, flyers, newsletters, website content, social media content and e-mail communications
- Maintained company guidelines and branding for internal and external communications to ensure alignment with Delta Dental brand identity
- Coordinated design and development of marketing collateral
- Managed deadlines and production schedules for marketing and advertising initiatives to include advertising schedules with at least eight publications
- Maintained sports marketing contracts and coordinated advertising at eight public universities
Proposal Coordinator, 08/2006 to 03/2008
Snc Lavalin – San Francisco, CA,
Coordinated the development and execution of all sales proposals, including research, copywriting, and the design and development of final sales presentations. Responsibilities included:
- Managed all aspects of the Proposal department, including inventory and information database.
- Communicated with departments across the organization to gather information for proposal responses.
- Supported the company’s sales and financial goals by providing accurate and timely dental proposals.
- Collected data from primary and secondary sources to answer detailed proposal questionnaires.
- Developed PowerPoint presentations for client sales presentations.
Internal Communications Intern, 04/2006 to 07/2006
Aldi – Buffalo, NY,
Worked on the development and implementation of internal communication plans, to include research, writing and editing messaging using a variety of media channels. Responsibilities included:
- Researched, interviewed, proofread, edited and wrote for internal publications.
- Developed communications modules for initiatives such as United Way and Direct Deposit to showcase future communication plans and various message outlines.
- Created, implemented and managed communications plans using print, web, electronic and broadcast media.
Master of Business Administration: , Expected in 03/2013
Liberty University - Lynchburg, VA
GPA:
GPA: 3.86 / 4.0
Bachelor of Science: Communication: Public Relations, Expected in 05/2006
Radford University - Radford, VA
GPA:
GPA: 4.0/4.0, Summa Cum Laude
July 2021
Certified Digital Marketing Professional
Digital Marketing Institute
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