Digital Marketing Manager resume example

Managed internal and external communications to implement integrated communications plans supporting the launch of marketing and product initiatives by developing, communicating, and promoting online and offline solutions that support business goals. Responsibilities included:

• Developed messaging for internal and external communications and marketing collateral, to include brochures, flyers, newsletters, website content, social media content and e-mail communications
• Maintained company guidelines and branding for internal and external communications to ensure alignment with Delta Dental brand identity
• Coordinated design and development of marketing collateral
• Managed deadlines and production schedules for marketing and advertising initiatives to include advertising schedules with at least eight publications
• Maintained sports marketing contracts and coordinated advertising at eight public universities

Coordinated the development and execution of all sales proposals, including research, copywriting, and the design and development of final sales presentations. Responsibilities included:

• Managed all aspects of the Proposal department, including inventory and information database.
• Communicated with departments across the organization to gather information for proposal responses.
• Supported the company’s sales and financial goals by providing accurate and timely dental proposals.
• Collected data from primary and secondary sources to answer detailed proposal questionnaires.
• Developed PowerPoint presentations for client sales presentations.

Worked on the development and implementation of internal communication plans, to include research, writing and editing messaging using a variety of media channels. Responsibilities included:

• Researched, interviewed, proofread, edited and wrote for internal publications.
• Developed communications modules for initiatives such as United Way and Direct Deposit to showcase future communication plans and various message outlines.
• Created, implemented and managed communications plans using print, web, electronic and broadcast media.