An MBA in Marketing with more than 8 years of experience in areas of business development, client servicing, client retention, process development and brand integrations. A high energy individual with commitment and an attitude to excel in all responsibilities, I wish to obtain a position in an organization where my skills would be well utilized and nurtured.
Strong interpersonal and communication skills, creativity, excellent attitude towards teamwork and common goal achievement
Proficient in project supervising tools like MS Office
Proven ability in meeting and exceeding assigned goals and objectives
Ability to understand in-depth process and their underlying issues
Ability to work independently with minimum supervision
Strong analytical & problem solving ability Proficient in project supervising tools like Windows, MS Office, Photoshop
Completed a certificate course on DTP (Desktop Publishing) from Youth Computer Centre, Dept. of IT, Govt. of West Bengal
Created strategies to develop and expand existing customer sales, which resulted in a 120% increase in monthly sales.
Established 30 new accounts in a single year through successful client development.
Earned the Winner's Circle Award in 2010 AT Radio Mirchi 98.3 FM.
Deputy Manager09/2011 to CurrentAnanda Offset Private Ltd 91.9 Friends FM
Ad Sales Responsible for co ordination and liaison with the clients for all on air media solution Responsible for revenue generation from sponsorship for events with 360 degree outlook Responsible for doing customised activity pertaining to particular clients needs and objectives Responsible for meeting new clients and exceeding revenue targets month on month basis Reporting to and supporting the regional sales manager in terms of revenue generation Increasing and retaining revenue streams through the expansion and growth of business relationships with existing clients Responsible for collection of revenue from the clients and spoc between clients and the agencies Maximizing customer satisfaction level by continuous coordination and resolving issues for retention Handling other job related tasks as required.
Manager08/2010 to 05/2011Mahuaa Media Pvt. Ltd
Ad Sales Instrumental in handling regional movie division of Mahuaa Media Pvt Ltd Looked after in film brand integrations for the home productions Networking with regional, local and national corporate clients for movie branding Ensuring innovations in media tie- ups for film publicity Part of the movie post production cycle starting with post production reviews, brand integrations, censoring of the film and liaison with the distributors for the theatrical release Prepare and deliver sales presentations for movies to prospective customers.
Account Manager06/2008 to 08/2010Entertainment Network India Ltd
Responsible for the growth and management of the client base within agreed terms and conditions Liaison with clients to develop innovative marketing ideas and campaigns Networking with respective clients for Kolkata and pan India promotion Achieving revenue targets Analyzing how to improve the competitive position in the market through improved customer service Monitoring competition and device effective measures for client retention Documentation of pricing and sales reports Responsible for payment realization from clients and ad-agencies.
Deputy Manager06/2007 to 06/2008Reliance Communications Limited
Key Deliverables Handling accounts for key clients like Apeejay Group, Microsec, Xenitis Infotech, Sureka Group, Adhunik Steel etc.
Identification of business development strategy and initiation of customer development activities SPOC (Single point of contact) for both RCOM & all client related issues Ensure proper payment realization.
MBA2007Eastern Institute of Management Kalyani University
B.Com2003St. Xavier's CollegeKolkata
2000South Point High SchoolKolkata
English, Hindi, Bengali
Represented EIM in debate competition at "Acumen, 2005", the national business school competition organised by Business Today, TCS & Aditya Birla Group Participated in the "Salaam Managers" National HR Meet 2006 at IIT Kharagpur. Took part in the "Ad Gyapan" event and came third nationally Conceptualized and participated in the marketing fair"Maxeim" organized by EIM at Bengal Club Ranked 2nd in an All Bengal Recitation Competition Ranked 9th in an All Bengal Painting Competition Ranked 1st in Intra College Single and Doubles Table Tennis Competition Sunando Chakraborty
Date of Birth:28.01.1981
Date of Birth:28.01.1981
PERSONAL ACCOMPLISHMENTS Represented EIM in debate competition at "Acumen, 2005", the national business school competition organised by Business Today, TCS & Aditya Birla Group Participated in the "Salaam Managers" National HR Meet 2006 at IIT Kharagpur. Took part in the "Ad Gyapan" event and came third nationally Conceptualized and participated in the marketing fair"Maxeim" organized by EIM at Bengal Club Ranked 2nd in an All Bengal Recitation Competition Ranked 9th in an All Bengal Painting Competition Ranked 1st in Intra College Single and Doubles Table Tennis Competition Sunando Chakraborty
Photoshop, ad, Ad Sales, branding, business development, interpersonal and communication, competitive, creativity, client, clients, customer satisfaction, customer service, Desktop Publishing, Documentation, DTP, English, film, Hindi, marketing, market, MS Office, outlook, Windows, Networking, presentations, pricing, problem solving, promotion, publicity, RCOM, Reporting, sales, sales manager, sales reports, strategy, supervising, supervision, teamwork