Customer Development And Marketing Intern Resume Example Trane Technologies Plc

CUSTOMER DEVELOPMENT AND MARKETING INTERN

Core Qualifications

· Selected in Arizona Center of Innovation (a startup incubator) · Director of Alumni Relations, International MBA Student Association, Eller MBA, University of Arizona · Experienced in IBM SPSS, IBM SPSS Modeler, SQL, Microsoft Visio/PowerPoint/Excel, Rapidminer, Photoshop · Hobbies: Tennis, Golf, Photographing, Cooking, Traveling, etc

Education and Training

Master of Business Administration : Marketing and MIS, 2015University of Arizona, Eller College of Management - City, StateGPA: GPA: 3.65/4.00Marketing and MIS GPA: 3.65/4.00 Graduate Teaching Assistant in Consulting, Advanced Consulting, and Business Communication Team Lead for Enterprise Data Management consulting project Designed entity-relationship diagram, and used Oracle SQL Developer to build database of customers' information, task list, and transaction records; make tasks available to customers Team Lead in a class project of Product Strategy Designed a survey to understand customers' perception of a team-designed product, by using methods of conceptual testing, perceptual mapping, and conjoint analysis; analyzed data by using descriptive statistics, lineal regression in SPSS; developed a pricing and go-to-market strategies Team member in a data mining project Retrieved data from Yelp's website, cleaned data, clustered customers by reviews, and classified business categories in order to select business location and identify target customers for local business in Arizona

Bachelor of Engineering : Computer Science and Technology, 2007Shanghai Maritime University - City, ChinaGPA: GPA: 3.28/4.00Computer Science and Technology GPA: 3.28/4.00 University Scholarship (merit-based) · President of Student Association, Honorary Consultant of University Associations Union

Languages

Fluent in Mandarin and Cantonese

Work Experience

Customer Development and Marketing Intern
May 2014 to December 2014Trane Technologies Plc - Shreveport , LA

Designed user interface and functions of personal wellness App, and drafted a 5-year roadmap of App development Built Minimum Viable Product prototype to assess user experience Conducted a primary quantitative research (20 end user/10 retailer interviews) to identify customer perceptions of product; analyzed results that drove the development of enhanced features and user experiences Created 5-year sales projection and early stage capital requirements Analyzed secondary research on market viability (including market size), competitors' products, and market segmentation Designed customer P&L statement.

MBA Project Consultant Compliance Manager
January 2014 to May 2014Emcor Group, Inc. - Laredo , TX

Identified key cost drivers across 3 products and developed financial model enabling clients to track cross-functional cost saving.

Marketing Manager
April 2010 to December 2011Tencent Technology Co., Ltd - City

Established a strategic cooperation relationship with MTV Channel and Guangdong Unicom to promote a mobile social app WeChat); contributed to WeChat becoming the top-3 social app in China, acquiring over 400 million users in two years Promoted a security software in 56 Chinese universities rendering over 1 million downloads from university markets Launched an online IT security knowledge competition to promote security software; received over 2 million page views in 10 days, dramatically increasing brand awareness.

Technician
Huawei Technologies Co., Ltd

Pre-sales Product Manager of Core Network, Beijing Office Won 100% market share of Beijing Telecom Core Network Construction project, rendering Huawei became the only manufacturer in Beijing Telecom core network system and increased market share Established a strategic cooperation relationship with customers to create business opportunities Made presentations in technical seminars to introduce products to a variety of customers Led a cross-functional team to draft bidding proposal, including network planning, pricing, maintenance suggestions, etc.
Designed a smooth migration process to help Beijing Telecom upgrade 3G network system without shutting down current network; process ran successfully and make $3 million as revenue for Huawei Participated in Beijing Olympic Games telecommunications emergency team as a support safeguarding staff, ensuring that Huawei products work securely during Olympic Games Office Led a team of technicians who installed 28 wireless stations in two months, acquiring over 50% market share of wireless service in Shanghai Unicom.

Skills

Photoshop, Business Communication, Cantonese, Chinese, Consultant, Consulting, Cooking, clients, Data Management, data mining, database, drivers, features, financial, functional, IBM, Innovation, Team Lead, Director, Mandarin, market strategies, market, MBA, Excel, Office, PowerPoint, Microsoft Visio, migration, Enterprise, Network, Developer, Oracle SQL, page, presentations, pricing, Product Manager, proposal, rendering, research, sales, seminars, SPSS, SQL, statistics, Strategy, strategic, Teaching, telecommunications, Telecom, upgrade 3, user interface, website

Resume Overview

School Attended

University of Arizona, Eller College of Management
Shanghai Maritime University

Job Titles Held:

Customer Development and Marketing Intern
MBA Project Consultant Compliance Manager
Marketing Manager
Technician

Degrees

Master of Business Administration : Marketing and MIS , 2015
Bachelor of Engineering : Computer Science and Technology , 2007

Customer Development and Marketing ­ Intern Resume Example

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Customer Development and Marketing Intern Resume Example