Led the development of annual plans with Business Unit and Sales Primary conduit between Kraft Business Unit, Kraft Sales and Supervalu Led the development and execution of customer-specific promotional plans with Kraft sales team Provided critical Sales input into new product planning Drove process to optimize product mix among customers Fully integrate syndicated and proprietary data sources (SV Harbor, Nielsen) to optimize plans Manage and plan $3.0mm annual Shopper Marketing budget 2014 results: Revenue +15.5% PY, +11.3% v.
CUSTOMER BUSINESS MANAGER01/2008 to 01/2013UnileverCincinnati, OH
Led the management of major Unilever brand portfolios with Kroger which included Ice Cream ($167.0mm), Pasta Sauce ($100.0mm), Mealmakers ($47.0mm), Peanut Butter ($15.0mm), Knorr Bouillon ($15.0mm) and SlimFast ($15.0mm) businesses with attendant trade budgets of up to $50.0mm.
In addition, responsible for Food 4 Less banner across entire brand portfolio with sales of $80mm and a trade budget of $20.0mm.
Develop, negotiate and execute annual plans in collaboration with Unilever Business Units and Kroger Key validator of brand strategies and new item initiatives Create and execute merchandising tactics that drove growth with key items on EDLP programs Worked extensively with syndicated and proprietary data sources (dunnhumby, Market6 & Nielsen) Built and Leveraged $3.0mm annual Shopper Marketing plan Increased sales performance across key product categories and brands: Pasta Sauce +26.7%, Knorr Mealmakers +24.6%, Knorr Bouillon +20.2% Led team internship program.
CUSTOMER BUSINESS MANAGER01/2002 to 01/2008Good Humor Breyers Ice CreamColumbus, OH
Directed Sales and Customer Marketing efforts for Good Humor Breyers at Kroger.
Authored and executed annual plans for Ice Cream with Kroger Grew portfolio sales +240% to $167.0mm under my leadership Led a broker sales force to execute HQ and retail sales objectives Pioneered participation of key GHB brands in Kroger's Pricing programs as a driver of our sales plan Collaborated with Category Management to mine and leverage shopper data from dunnhumby and Nielsen Earned Good Humor Breyers "Market of the Year" awards in 2004 and 2006.
REGION BUSINESS MANAGER01/1998 to 01/2001American Dairy BrandsColumbus, OH
Directed all Sales and Sales Planning aspects of Borden branded Cheese products business with Kroger.
Successfully managed transition to Coordinated Merchandising at Kroger from Regional alignment Grew distribution base 300% by developing strategy that optimized sales plan by aggressively managing local divisions Managed a broker network across 15 Kroger divisions Responsible for a $10.0mm trade budget.
FIELD TRADE MARKETING MANAGER01/1996 to 01/1998Borden Food CorpColumbus, OH
Directed Trade Marketing functions for all Borden brands for the Eastern Division of the US Primary conduit between Brand Marketing and Field Sales in creation of plans and objectives Developed Sales Plans and promotional strategies for Sales areas encompassing 50% of Borden's sales with annual sales of $250.0mm Allocated and managed a $50.0mm trade budget Plan validator to insure adherence to financial and performance guidelines Led creation of process to insure that brand objectives were met within budget.
NATIONAL TRADE MARKETING MANAGER01/1994 to 01/1996Borden Food Corp.Columbus, OH
Led development, implementation and management of all trade strategies and trade spending related to the Borden Cheese business Collaborated closely with Marketing to author brand strategy and support plans Sales liaison in development of new item strategy Managed a sales budget of $150.0mm and trade budget of $35.0mm Directed Field Sales in the development and execution of plans Previous experience includes Direct Sales, National Accounts Management and Sales Planning positions of increasing responsibility.
BACHELOR OF ARTS: POLITICAL SCIENCELoyola UniversityBaltimore, MDPOLITICAL SCIENCE
*Heritage Club - Good Humor Breyers - 2008
*Sales Team of the Year - Good Humor Breyers - 2006
*Sales Team of the Year - Good Humor Breyers - 2004