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CORPORATE SALES MANAGER Resume Example

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CORPORATE SALES MANAGER
Summary

Dynamic marketing professional with more than 13 years in the sales and marketing industries. Creative and innovative team player with strong interpersonal skills. Skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing campaigns. Extensive event and tradeshow management experience.

Highlights
  • Trade shows
  • Brand development
  • New customer acquisition
  • Interactive marketing
  • Brand recognition optimization
  • Knowledge of market trends
  • Special events planning
  • Self-directed
Experience
CORPORATE SALES MANAGER, 01/2013 to CurrentThe Walking Company － Westlake Village, CA
  • Collaborate across company with senior executive team to develop business to business strategy and launch new division of TWC, Comfort That Works.
  • Coordinate monthly and quarterly marketing and community events, such as participation in nationwide Wellness Events for United Airlines, JetBlue Airlines, and Hyatt Hotels. Main sponsor for annual Walking for Hope event in Los Angeles.
  • Present on current promotions to the public at events and trade shows. Exhibited at the National Restaurant Association Show and major footwear industry platform shows.
  • Coordinate pre-show and post-show activities at trade shows.
  • Implement effective business relationship building approaches effectively and built a new revenue stream for the company which resulted in 30% enhancement of revenue.
  • Ensure consistency in marketing messages to partners nationwide through supervising sales associates and training to be experts in presenting this division of TWC Execution of nationwide marketing events and of major industry trade shows.
  • Results from marketing initiatives resulted in first year sales of $405,000 which was 14% above expectation. On track to exceed $1M goal in year two.
  • Innovative training strategy delivered to all stores across the country to develop sales team and leverage ability to build national accounts.
MARKETING DIRECTOR, 01/2009 to 01/2013MetLife － Westlake Village, CA
  • Implemented process for tracking marketing efforts increasing efficiency 50% and generate savings of $50,000 a year.
  • Harnessed strengths in forecasting, opportunity identification, goal-setting and motivation to outdistance the competition and drive productivity from sales force.
  • Redesign of website, building presentation decks, marketing, and presentation collateral to improve customized messages and appeals to local community.
  • Contributed to relevant conferences and events both off-line and online to increase brand awareness.
  • Increased conversion rates by 10% through various contests and promotions.
  • Implemented and evolved high-impact strategies to target new business opportunities and new markets.
FINANCIAL REPRESENTATIVE, 01/2007 to 01/2008Northwestern Mutual － Woodland Hills, CA
  • Entrepreneurial business model which allowed personal growth and strengths to shine in developing relationships to build market share.
  • Progressed in sales expertise by entering new market.
  • Elevated account sales through networking efforts and innovative marketing techniques.
  • Provided personalized solutions for customer after analyzing their needs.
  • Made recommendations to best benefit each client.
  • Exceeded sales projections in first year despite challenges presented by downward economic conditions and being new to the industry.
SENIOR ACCOUNT EXECUTIVE, 01/2004 to 01/2007GreenPoint Mortgage － Woodland Hills, CA
  • B2B sales campaigns that consistently brought over $20 Million in loans funded monthly.
  • Succeeded with territory turn around, through taking decisive steps that repaired damaged relationships, rebuilt trust and cemented loyal customer partnerships.
  • Grew customer base from 4 accounts to 38 accounts in one year.
  • Monitored market conditions, product innovations and competitor activity, and adjusted account sales approach to address latest market developments.
  • Planned, created and delivered loan product sales presentations.
Education
BACHELOR OF SCIENCE:BUISINESS MANAGEMENT,2010California Lutheran University － Thousand Oaks, CA

3.75 GPA

Coursework in Marketing

Interests

Westlake Village Junior Women's Club, President 2013-2015

Lead group of women and raise money to support charities in Conejo Valley.

Funded over 400 mammograms for women thought supporting the Conejo Free Clinic Mammogram Program since taking on President role.

Dean of Chairman, 2012-2013

Vice President Spring Fundraiser Aug 2009-2011

Organized annual Food & Wine festival to raise over 100K in three years of managing the event

Website Coordinator

Managed complete redesign and launch of the organizations website in 3 months

Relay For Life Team Captain 2011-2012

Feed the Hungry & Meals on Wheels, Volunteer

Santa Comes to Agoura Food Drive, Volunteer

Skills
  • Sales Software: Salesforce.com
  • Microsoft Office
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Resume Overview

Companies Worked For:

  • The Walking Company
  • MetLife
  • Northwestern Mutual
  • GreenPoint Mortgage

School Attended

  • California Lutheran University

Job Titles Held:

  • CORPORATE SALES MANAGER
  • MARKETING DIRECTOR
  • FINANCIAL REPRESENTATIVE
  • SENIOR ACCOUNT EXECUTIVE

Degrees

  • BACHELOR OF SCIENCE : BUISINESS MANAGEMENT , 2010

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