I am a Seasoned Professional with solid experience in research, strategic marketing communications, budgeting, planning, training and implementation. I'm recognized for building strong respectable relationships with management, vendors, stakeholders, and customers. Strengths include project management, market research, cost negotiations, analytical skills, reporting, designing, presentation skills as well as developing streamline processes within the organization.
Microsoft Office: Word, PowerPoint, Excel, ACCESS, and Outlook
CRM: Saleslogix, SalesForce, ACT!
Media: Google Analytics, SEO, Social Media, Wordpress
10/2005 to Current
Corporate Marketing DirectorHAR-BRO INCORPORATED
www.harbro.com Provide current market industry trends, present and provide suggestions to Board of Director for key annual decision-making and budget approval.
Research and Develop key data reports to reveal service trends from clients to efficiently shift business partnership.
Research and negotiate costs with 15+ various vendors for marketing collaterals, prints, warehouse equipment as well as fulfill needed tools to 12+ office locations and 40 sales representatives.
Train HARBRO sales team of 20+ with software roll out, budgeting reports, sales processes, and sales presentation.
Coordinate, budget and analyze 90+ annual tradeshows, golf tournaments and special events for 12 branch office locations annually to provide consistency of branding, cost allocations and ROI.
Develop, Implement, Maintain fresh website content, case studies, email campaigns, social media posts to direct traffic and maintain a healthy online appearance.
Prepare marketing sales packages and sales presentations for sales/marketing team and managers for special announcements or competitive reaction.
Coordinate/design company brochures, flyers, direct mail pieces, email blasts, industry ad placements and other tools for sales and marketing.
04/2004 to 08/2006
ANTHONY & SYLAN POOLS www.anthonysylvan.com Consult and survey with an average of 250 customers monthly that are inquiring on services and turning them into leads for Design Consultants, which results in a continuous monthly increase in revenue.
Maintain a sales force of 12 reps motivated by developing multiple programs to help drive positive moral as well as keep a consistent communication window.
Increase market awareness of company's implacable reputation by developing quarterly reports to analyze and determine upcoming advertising channels.
Analyze current customer database of over 6000+ to plan and execute promotions for new business opportunities.
Annually manage Non Profit campaigns within the division to raise money for beneficial causes within the community or world tragedies by developing drives, contests and peer persuasion.
03/2001 to 03/2004
CONSUMER AFFAIRS MANAGERFARMING TECHNOLOGY
www.mtnking.com Took a new company product into an untapped market for consumer purchasing by developing a marketing blitz that consisted of a 10-month multi-media advertising program, grass roots marketing and gathering sales presentations for key vendors.
This created demand and brought in new business weekly from multiple vendors.
Maintained product demands in troubled markets by creating and implementing, coupons, POS programs/promotions for in store sales nationally to increase consumer purchases during critical times.
Communicated with key organizations within the industry by producing monthly newsletters with updated information on business-to-business relations as well as consumer relations.
Created initial consumer demands on current and new products by coordinating, staffing and managing a series of consumer trade shows coast to coast.
Equipped a sales force of four with marketing tools and presentations to make pitches with prospects.
Conducted co-promotion campaigns to increase market value by partnering up with similar consumer products and managing project from beginning to end.
Education and Training
Bachelor of ArtsUniversity of Houston
Graduate: Communications/Public Relations Marketing and Media ProductionsCommunications/Public Relations Marketing and Media Productions