Corporate Communications Manager Resume Example
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CORPORATE COMMUNICATIONS MANAGER
Highlights
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Accomplishments
B.A. in English-Honors, May 2005: Brooklyn College, City University of New York
Experience
American Commercial Lines LlcCorporate Communications Manager01/2014 to Current
- Created a media relations strategy resulting in a 33% increase in press release placements in advertising, business, and healthcare trades. Secured executive placement in industry leading watch lists including The PharmaVOICE 100 and MM&M's Top 40 Healthcare Transformers
- Identify story angles resulting in the publication of thought leadership pieces in trade publications and blogs including Advertising Age, Adweek, and Advertising Health
- Oversee editorial calendar for article publications in the press and the agency blog (www.digitashealth.com)
- Created an agency e-newsletter, maintain and promote usage of the company intranet, and promote agency accomplishments and stories using a variety of internal channels
- Spearheaded the creation of marketing materials including print advertisements, infographics, and video content
- Defined the agency's social media strategy and curate daily social content to reflect a global presence. Increased engagement 45% on Facebook and 60% on Twitter in 6 months
- Manage logistics for agency sponsorships including participation in CES, SxSW, Social Media Week, The Cannes Lions Health Festival, Advertising Week, and the Rock Health Summit. Oversee all programming and logistics for a bespoke agency mobile summit, m.Dot including content strategy, speaker management, site development, and event promotion
- Edit copy for all agency communications including media articles, blogs, memos, and marketing materials
- Oversee the PR budget and work produced by an associate manager and communications consultant
FCB GlobalGlobal Corporate Communications Manager10/2012 to 01/2014
- Created and oversaw external PR plans promoting client creative work for Amtrak, Taco Bell, Kmart, Electronic Arts, SeaWorld Parks & Entertainment, The Jamaica Tourist Board, and the Ad Council
- Created presentations for speaking opportunities for senior leadership including Laurence Boschetto (former Global CEO) and Howard Draft (Chairman)
- Led strategy and execution of agency blog: established best practice guidelines, recruited writers, socialized blog posts
Publicis Healthcare Communications Group, A Publicis Groupe CompanySaint Louis , MOGlobal Corporate Communications Associate02/2010 to 10/2012
- New York, NY Feb. 2010-Oct. 2012 Global Corporate Communications Associate
- Issued media releases on behalf of PHCG corporate with 90% placement success in top pharmaceutical trades
- Chief administrator of the PHCG Intranet, increasing daily usage by 200% (from an average of 500 users to 1,500) and of the company website
- Helped rebrand the company website and was instrumental to its development from RFP process to execution
- Wrote compelling copy for the PHCG Intranet, social media pages, PHCG website, and Publicis Groupe annual report
- Nourished PHCG's social media channels. Increased Facebook "likes" by over 440% (35-190) and LinkedIn connections over 86% (175-327) in 8 months
- Produced and created original internal video messages from PHCG senior leadership to 5,000 worldwide employees
- Maintained all agency creative assets (video and print productions) in creativity database. Promoted assets to various communications channels include the PHCG website, the Publicis Groupe website, and the PHCG Intranet
Division Of Student Affairs, Brooklyn CollegeCity , STATEDivisional Communications Assistant07/2009 to 02/2010
- Drove external messaging and awareness campaigns for the Division of Student Affiars resulting in a 65% increase in visibility of the Division's services to the student body (approx. 14,000 undergraduate students) and streamlined collaboration between 12 divisional offices
- Co-chair, Divisional Communications Committee. Improved internal communications between the Division's 12 offices including designating Communications Liaisons from each department and overseeing monthly meetings
- Produced and created the Division of Student Affairs Orientation video which is played each fall and spring orientation to approximately 1,300 incoming undergraduate students
- Created the "Divisional Weekly" informing divisional partners of ongoing events which require promotion to students
- Maintained the Divisional website, pitched new site features, created content, and generated traffic
- Executed logistics for special events, such as the "Make a Difference Dinner" a campus-wide volunteer recognition awards ceremony attended by 300 people including students, staff, and community advocates
Education
M.A.:Corporate CommunicationBaruch College, City University of New YorkM.A. in Corporate Communication, December 2008: Baruch College, City University of New York
B.A.:EnglishBrooklyn College, City University of New YorkB.A. in English-Honors, May 2005: Brooklyn College, City University of New York
Professional Affiliations
Created and oversaw external PR plans promoting client creative work for Amtrak, Taco Bell, Kmart, Electronic Arts, SeaWorld Parks & Entertainment, The Jamaica Tourist Board, and the Ad Council
Presentations
Created presentations for speaking opportunities for senior leadership including Laurence Boschetto (former Global CEO) and Howard Draft (Chairman)
Skills
Corporate Communications, Associate, Intranet, Pr, Public Relations, Database, Its, Rfp, Increase, Logistics, Advertising, And Marketing, Budget, Dot, Healthcare, Marketing, Media Relations, Media Strategy, Site Development, Social Media Strategy, Thought Leadership, Internal Communications, Cms, Content Management System, Indesign, Lexis, Microsoft Sharepoint, Photoshop, Sharepoint
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Resume Overview
School Attended
- Baruch College, City University of New York
- Brooklyn College, City University of New York
Job Titles Held:
- Corporate Communications Manager
- Global Corporate Communications Manager
- Global Corporate Communications Associate
- Divisional Communications Assistant
Degrees
- M.A. : Corporate Communication
B.A. : English
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