Corporate Communications Manager resume example with 11+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Professional Summary
Accomplished Communications Manager with exceptional leadership, planning and project management strengths. Success devising innovative and targeted strategies to promote messages, enhance image and improve engagement. Over 10 years of experience in Communications and Public Relations.
Education
Expected in
Bachelor's: Mass Communications And Journalism Temple University - Philadelphia, PA GPA:
Serves as primary spokesperson for Heinz Field, PSSI Stadium LLC., and North Shore Entertainment Works.
Implements overall corporate communications strategy for the Pittsburgh Steelers and Heinz Field as it relates to organization news, business dealings, executive communications, financial and development initiatives, and more as needed.
Develops strategic traditional and digital media plans to maximize positive outreach to community and media regarding Pittsburgh Steelers business initiatives and Heinz Field events.
Writes and prepares statements, scripts, talking points and press releases for Pittsburgh Steelers executive team for use with media in regard to all development and business initiatives.
Facilitates all corporate/business media requests and interviews with Pittsburgh Steelers executives.
Manages all on-site media and press conferences for non-football events at Heinz Field.
Manages and handles all efforts to populate Heinz Field’s website (HeinzField.com) and oversees analytics reporting and search engine optimization.
Oversees all social media platforms for Heinz Field, including content creation, strategy building, analytics reporting, and optimization. Heinz Field overall social media following has increased +200% since hire.
Develops and maintains relationships with targeted media members in business, community, lifestyle and local sections.
Works with Vice President of Stadium Operations to help leverage opportunities to promote and highlight Heinz Field’s brand awareness.
Communicates to news media, community and employees (internal communications) through dissemination of printed and online materials (i.e. press releases, statements, talking points, blog posts and presentations).
Evaluates, troubleshoots and resolves issues and concerns as it relates to corporate reputation in local and national media.
Fosters positive relationships with local and political leaders to enhance association and connection between organization and influencers.
04/2015 to 05/2017
Communications and Digital Media ManagerUSA Rugby – City, STATE,
Responsible for overall management and media strategy, both digital and print, of USA Rugby Communications Department while managing department budget and communications team.
Managed and crafted all quarterly and yearly reports/communications materials for executive board meetings, membership summits, media summits and community outreach programs.
Used effective change management strategies to navigate departure of CEOs and Board Member replacements/removals.
Worked as spokesperson for USA Rugby in all media inquiries while developing overall media outreach for USA Rugby initiatives.
Worked to foster positive relationships with local, national and international media.
Handled all executive, player and coach media requests, event press operations, and public inquiries including press releases, facts sheets, media kits, promotional brochures and flyers.
Worked directly with events staff on planning and implementation of USA Rugby events, championships and international matches, including but not limited to press conferences, media appearances, pre- and post-game entertainment and halftime shows.
Worked with local organizing communities, local entertainment groups and venue management teams to ensure optimal fan engagement for USA Rugby events.
Responsible for management and population of USA Rugby website (USARugby.org).
Oversaw complete website overhaul to fit current standards and become fully mobile responsive, seeing 175%+ increase in overall web traffic.
Managed company social media channels and strategy.
Used social media optimization to more than triple total social media following.
Determined appropriate partners and solutions for on-going content management across all platforms.
Worked alongside commercial and sponsorship team to optimize corporate communications strategies of USA Rugby and its partners.
Responsible for creating and distributing digital media content, national team feature articles and grassroots interest stories on appropriate USA Rugby digital platforms.
Worked with all community rugby departments and local leaders to successfully enhance brand awareness and engagement.
Oversaw all publishing elements including production schedules, editorial content, photography, layout/design, advertising and distribution, event programs, rulebooks and other publications.
06/2012 to 05/2015
Corporate Communications Business ManagerPep Boys Corporate – City, STATE,
Responsible for overall strategy development and creation of digital content for internal corporate platforms and direct communications to 20,000+ store employees.
Wrote and edited news stories, email newsletters, standard operating procedures, product copy, and store project instructions.
Developed communications content strategies for short-term and long-term projects with aim to promote company awareness, associate engagement, sales, brand awareness and project compliance.
Developed and oversaw new communications tools to enhance sales and compliance.
Worked with internal video team to develop quality video for internal publications (script writing, pre and post-production management).
Used Google analytics to determine areas of improvement and increase associate engagement.
Created internal marketing campaigns to promote vendor initiatives and campaigns with goal of increasing sales.
01/2010 to 06/2012
Digital Content and Communications SpecialistOzbo.com – City, STATE,
Responsible for strategizing, writing, editing and producing digital content for company website, social networking profiles and blog.
Created marketing and communication strategies to increase customer engagement and increase product sales.
Managed eCommerce platform to increase product SEO for both Amazon and Google search.
Utilized analytics tools to merchandise ecommerce website and promote trending products and increase sales.
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