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Content Strategist Resume Example

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CONTENT STRATEGIST
Professional Summary

Innovative storyteller versed in copywriting, content strategy, digital branding, organic social media growth and on-page/off-page SEO best practices. With more than a decade of experience navigating, adapting to and ultimately thriving within the ever-evolving media landscape, my expertise lends itself to a variety of communication careers. A writer at heart, my abilities have allowed me to excel across industries both large and small, including local journalism, internal communications and, most recently, employment branding content strategy.

Work History
Content Strategist | 12/2019 to Current
Dish Network - Denver, CO
  • Develops and executes all Dish Network and its subsidiary (Sling TV, Boost Mobile, Dish Wireless and OnTech) employment branding efforts, with an emphasis on copywriting and organic content strategy
  • Defines and continually transforms role responsibilities, expectations and measurable business impacts for a position and team entirely new to the enterprise. Elevates messaging and organic content strategy with purposeful, inventive writing and marketing initiatives
  • Manages all facets of company's organic social media content, growing impressions, engagement and overall followers (an increase of 50,000 new LinkedIn followers within first few months of employment) with a focused approach to writing and aligned campaigns
  • Implements current Diversity, Equity and Inclusion best practices to all internal and external copywriting, with a focus on neutralizing bias within company job postings and recruitment marketing. Leads company's Diversity, Equity and Inclusion awareness campaign
  • Serves as subject matter expert on copywriting, SEO protocols, employment branding, job posting best practices and overall content strategy, frequently interacting and sharing knowledge with company leaders and C-Suite executives
Staff Reporter | 09/2015 to 08/2019
Digital First Media - Boulder, Colorado
  • Responsible for the reporting, writing and digital production of news stories involving local government, regional growth and development, environmental policy and business trends across eastern Boulder County and the Denver metro area. Often required to produce on a weekly basis more than a dozen original articles varied among long-form features, dailies, live assignments and breaking news content
  • Developed and built upon extensive interviewing and sourcing skill sets with an emphasis on community outreach and advocacy. Maintained vast network of contacts comprised of government officials, prominent business leaders, political advocates and local influencers
  • Managed majority of digital production for individual stories, particularly SEO (on-page protocols such as tags, formatting and keywords and individual backlink acquisition efforts), social media promotion and engagement analysis
  • Served as sole reporter for an area encompassing more than 200,000 residents across several counties, requiring the mastery of a diverse array of issues, contacts and resources
  • Spearheaded a variety of high-profile and influential reporting efforts that helped shape state legislation, government oversight and Colorado Supreme Court rulings
Communications Manager | 05/2011 to 08/2015
Desautels & Micciche, P.C. - Burlington, VT
  • Established and managed earned media tasks to support firm's overall content outreach and SEO strategies
  • Drafted and executed promotion plans focused on media placement and external link acquisition
  • Developed and maintained network of media sources comprised of local journalists, criminal justice bloggers and advocates and relevant authority website publishers
  • Spearheaded outreach efforts that succeeded in measurably increasing the firm's community profile and attracting new clientele from previously underrepresented communities. Performed additionally as an internal advocate for prospective clients
  • Coordinated news releases, media responses and acted as sole point of contact for press inquiries
Copywriter | 05/2012 to 09/2012
Mt. Mansfield Media Inc. Advertising - Essex Junction, VT
  • Reviewed and edited final copy for accuracy and oversaw several phases of production
  • Collaborated with talent in development of advertisement spots, maintaining consistency with brand marketing and message strategies
  • Assisted marketing department in determining target demographics and devised strategic initiatives to reach audiences
Skills
  • Copywriting expertise
  • Fluent with Google Workspace, Microsoft Office and other cloud computing tools
  • Proficient with WordPress and other CMS
  • Data analysis
  • Media relations and pitching
  • Social media growth, coordination and engagement
  • Community outreach and advocacy
  • Earned media strategy
  • SEO knowledge
  • Digital content management
Education
University of Colorado Boulder - Boulder, CO | Bachelor of ScienceJournalism; News-Editorial, 12/2015

Additional Field of Study: Political Science

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Resume Overview

Companies Worked For:

  • Dish Network
  • Digital First Media
  • Desautels & Micciche, P.C.
  • Mt. Mansfield Media Inc. Advertising

School Attended

  • University of Colorado Boulder

Job Titles Held:

  • Content Strategist
  • Staff Reporter
  • Communications Manager
  • Copywriter

Degrees

  • University of Colorado Boulder - Boulder, CO | Bachelor of Science

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