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Co Founder/ Strategy Director Resume Example

Resume Score: 90%

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CO FOUNDER/ STRATEGY DIRECTOR
Executive Profile

I am an accomplished and passionate marketing leader who has an outstanding track record in experiential marketing and brand strategy. Who can deliver a full range of integrate marketing capabilities including (But not Limited to):

  • Experiential/ Brand Strategy
  • Event Management & Execution
  • Partnership Negotiation & Execution New Business Initiatives
  • Multicultural Marketing
  • Social Media Strategy
  • Insights & Analytics Strategic Planning
  • Project management
  • Process Design/Improvement
  • Agency Management

With more than nine years of marketing experience, focused on high profile, strategic activations, I've been able to deliver events that tell strong brand stories, increase awareness/sales, create advocates, generate buzz and form emotional connections. In addition, I'm extremely successful at building; recommending and delivering innovative event marketing strategies embedded in insights and focused on business goals and consumer needs.


My experiential expertise is built from a comprehensive background of events including (but not limited to):

  • Sponsorships
  • Conferences
  • In-store events
  • Community/non-profit work
  • Sports and Entertainment PR Stunts
  • Concerts/live performances
  • Multicultural events
Skill Highlights
  • Brand Managment
  • Market research and analysis
  • Customer-oriented
  • Leadership/communication skills
  • Project Management
  • Workflow Planning
  • Event Management and Promotion
  • Budget Management
  • Multicultural Marketing
  • Social Media Strategy
Core Accomplishments

Impactful Experiential Marketing Strategies:  

Created movements that give lasting impressions, reaching beyond the venue. Latest work has been highly recognized in national U.S media and impact on cultures around the world.


Create Memories in Every Experience 

Build meaningful relationship with consumers, empower the emotional connection by delivering personalized message that consumer trust and interact with. Driving engagement around multicultural segments increasing market share and brand recognition.


Capitalize Company/Brand Values with the Experience 

Amplify consumer-driven brand strategy message and company values by providing a holistic vision of a brand and making every interaction with consumer Truthful and Unique.




Professional Experience
04/2015 to 12/2015
Co Founder/ Strategy DirectorThe ALMA Movement - Dallas, TX
  • Design, development and execution of the Experiential Marketing Strategy and Operations.
10/2013 to 02/2014
Global Product Experiential Senior Marketing ManagerWV Holdings - Dallas, TX
  • Responsible for the experiential side of the business.
  • Developing life style events that improve the engagement, frequency of interaction and value of the membership.
  • Targeting ten global markets and 200K members.
  • Accomplishments: Led the 2014 experiential strategy for DreamTrips Membership increasing the utilization in only six months with four events reached over 15,000 members growing retention in 15%.
  • Created and executed Global market roll out program for top markets Denver, Dallas, Las Vegas, Kentucky, NYC, Chicago, San Juan PR, Madrid and Singapore engaging over 30,000 members in Q4.
  • Full lifecycle management of global product portfolio, from concept to phase out.
  • Contract development and negotiations with all necessary parties, including venues, vendors, new partners etc.
01/2011 to 07/2013
Sr Brand Manager/Trade Marketing CoordinatorBarcel USA Grupo Bimbo - Dallas, TX
  • Salty Snack & Confectionary Division of Grupo Bimbo.
  • Responsible for the Salty Snack's portfolio and budget.
  • Development and execution of all marketing strategies for the general and multicultural segments oriented to increase market share and brand recognition.
  • Accomplishments: Led the innovation strategy for Takis Fuego "Face The Intensity" to gain share and increase participation in the American market reaching position #5 Top Corn Snack Brand in the market, Incrementing in 44% national store sales ($25.6M in Revenue 2012) Created, established and lead the execution of all national sponsorship and BTL strategy campaigns including Takis Tour 2012-2013, Madison Square Garden, US SixFlags parks and events, FC Dallas, Music Festivals in US and Mexico and more than 1000 store level activations.
  • Created a nationally recognized Social Media Strategy and lead implementation.
  • Earned 2M likes in eight months.
  • Becoming #1 Facebook page for GrupoBimbo worldwide.
  • Led market launch of five new products.
  • Churritos Fuego ($8.0M in Revenue) In and Out Takis Xtra Hot ($1.9M in Revenue in 3 month).
  • Chips By Toreadas ($4.1M in Revenue.
01/2010 to 01/2011
Marketing ManagerThermaroll LLC - USA México - Houston, TX
  • International supplier of stock and custom-made business-type consumables Responsible for the marketing strategies and implementation focused to diverse clients in various industries.
  • Determined quarterly plans based on client's needs, established pricing and portfolio.
  • Accomplishments: Created, developed and implemented product brand awareness, increasing sales and ultimately profit margins by 30% over a 9 month time period.
  • Increased gross profit margin by 10% through restructuring sales strategies, margin performance, marketing and reduced logistics costs by 50% through implementing new purchasing policies.
01/2006 to 01/2010
Special Project ManagerAmigo Energy/ Mission Power/True Electric - Houston, TX
  • Privately owned, full-service Retail Electricity Provider (REP) Responsible for Hispanic Market Brand oriented to increase market share and brand recognition in Texas.
  • Supported initiatives and led projects working closely with every department and reporting to board of directors.
  • Lead customer field representatives and the call center team in Mexico and Spain.
  • Accomplishments: Lead new Hispanic brand and marketing plan to increase sales by 23% in the first year.
  • Manage all brand projects including, advertising, merchandising, promotions, and customer service, ensuring the integration of all elements of marketing mix.
  • Designed, conducted and trained customer service, brand ambassadors and operations team in Texas and Mexico.
  • Increased productivity rates over 40% and brand awareness 30% in four months.
  • Created BTL strategy and execute over 200 on-site promotions and remotes with business partners including store chains and the Houston Dynamo.
  • Responsible for the development and execution of all website content including e-products and promotions increasing website visits by 58%.
01/2004 to 01/2005
Event Marketing CoordinatorLinks S.A /Etalk Autonomy - Colombia - México - USA - Bogota, TX
  • Software Development Company focusing on call center monitoring software solutions.
  • Responsible for the public relations and promotions of the brand in the Colombia Market.
  • Accomplishments:.
  • Responsible for managing, from conceptual phase to completion yearly tradeshows nationwide.
Education
2005
BBA: Business Administration Universidad de la Sabana - BogotáColombia
Skills

Sports and Events Marketing, Advertising, Coaching, Leadership, a commercially-astute, self-starter, Strong Network of Partners, Proved ability to run large scale marketing events, Ability to transition seamlessly from strategy and ideation to detailed and thorough execution, make a sizeable impact in a high growth business, deep empathy for customers and internal users.

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Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

Companies Worked For:

  • The ALMA Movement
  • WV Holdings
  • Barcel USA Grupo Bimbo
  • Thermaroll LLC - USA México
  • Amigo Energy/ Mission Power/True Electric
  • Links S.A /Etalk Autonomy - Colombia - México - USA

School Attended

  • Universidad de la Sabana

Job Titles Held:

  • Co Founder/ Strategy Director
  • Global Product Experiential Senior Marketing Manager
  • Sr Brand Manager/Trade Marketing Coordinator
  • Marketing Manager
  • Special Project Manager
  • Event Marketing Coordinator

Degrees

  • BBA : Business Administration

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