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Co- Founder & Artistic Director Resume Example

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CO- FOUNDER & ARTISTIC DIRECTOR
Summary

Top- performing sales and entertainment industry specialist with over 10 years of experience in administrative, sales, performance, and event creation/ execution. Skilled in providing a high quality sales, customer service, and guest experience to help meet event and/or company goals in a creative and innovative way.

Skills
  • Project management
  • Client support
  • Customer service
  • Work ethic
  • Special events planning
  • Guest relations
  • Selling event products and services
  • Contract negotiation skills
  • Managing events start to finish
  • Corporate events planning
  • Vendor management
  • Talent scouting
  • Telephone reception
  • Team management
  • Consultative sales
  • Sales presentations
  • Leadership skills
  • Recruiting and hiring of subcontractors
  • Exceptional multi-tasker
  • Service-driven sales
  • Rapport and relationship building
Experience
Co- Founder & Artistic Director|Company Name - City, State|01/2013 - 12/2020
  • Conceptualized, created, and Coordinated artistic projects/ entertainment offerings, exhibit scheduling and artist interface duties.
  • Drove business growth and community visibility through implementation of targeted marketing and sales strategies with our Director.
  • Hired performers, choreographers and support personnel for all Enticing Entertainment productions & bookings.
  • Interpreted drawings, sketches and work orders in preparation for artistic project inception.
  • Fostered productive, professional working relationships with fellow craftspeople, vendors and media representatives.
  • Organized performance schedules and designated each performance's theme, visual elements and specialty performers.
  • Addressed client concerns and worked together to achieve mutually beneficial outcomes.
  • Communicated client reservations to appropriate staff.
  • Negotiated between talent and our clients for contractual arrangements.
  • Kept paper and digital records of bookings, reservations and client needs.
  • Boosted bookings using detailed knowledge of event venue, services and offerings when booking customized entertainment packages for customers.
  • Processed incoming reservation calls and applied up-selling techniques to inform customers of our entertainment offerings.
  • Arranged large group hotel & travel bookings for out of town customer event bookings.
  • Collaborated with creative design team to complete projects on tight deadlines to meet our pitched entertainment packages.
  • Juggled multiple projects and tasks to ensure high quality and timely execution of all entertainment.
  • Kept team on track by assigning and supervising their activities and giving constructive feedback with our Director.
  • Motivated and encouraged team members to communicate more openly and constructively with each other.
  • Worked successfully with diverse group of coworkers, subcontractors, vending partners, and venue partners to accomplish goals and address issues related to our products and services.
  • Provided excellent service and attention to customers when face-to-face or through phone conversations.
Sales Director, Event Planning Specialist|Company Name - City, State|01/2013 - 12/2020
  • Initial customer consultation calls, created customized entertainment packages and pitched event entertainment offerings by building individualized proposals, preparing final contracts and invoices, manage all aspects of proposal execution leading up to customer event date.
  • Increased business revenue through proactive management of Corporate & Non-Profit client relationships and sales strategies.
  • Created sales PDF's, Advertisements, and powerpoint visuals for proposals and to increase company bookings
  • Kept up with latest trends in the entertainment industry and recommended enhancements to enhance company entertainment offerings & packages.
  • Created content for all advertising materials for print advertisements, online, and website.
  • Created and finalized quotes to complete deals between company, vendors and customers.
  • Promoted Enticing Entertainment by attending various industry events with past and potential clients and vending partners.
  • Established relationships with event vending partners to increase revenue with potential clients.
  • Managed vendors, performers, and audio-visual services.
  • Coordinated vendors, timelines and budgets for events.
  • Supervised event logistics for large-scale corporate events.
  • Coordinated and facilitated special events, including corporate, non-profit, festivals/ fairs, weddings and private events.
  • Assisted in conceptualization, execution, and promotion of two Enticing Entertainment company showcases in 2015 and 2018- These 2 large events were attended by our past and potential clients to showcase our new offerings as well as establish creative partnerships with vendors in our industry.
  • Wrote content and assembled entertainment industry award applications for 5 years to promote our entertainment offerings, gain company rapport with current/potential clients and partners in the event industry, and boost Enticing Entertainment sales in Midwest. Awards we won from the International Live Event Association as a result of this include:

-Best Social Event- 2015

-Best Event Filmmaking- 2015

-Best Entertainment Production- 2015

-Best Corporate Event- 2016

-Best Entertainment Production- 2016

-Best Filmmaking- 2016

-Best Corporate Event- 2017

-Best Social Event- 2017

-Best Social Event- 2018

-Best Entertainment Production- 2018

-Best Entertainment Production- 2019

Co- Founder, Sales/Marketing Specialist|Company Name - City, State|01/2007 - 12/2012
  • Learned and implemented strategies for upselling products and services and suggesting complementary products to maximize value of each transaction.
  • Attended marketing-related networking events & trade shows to build company presence in community and foster relationships with prospective customers in the event/ entertainment industry.
  • Hosted marketing and advertising events, including educational entertainment conferences, specialty entertainment classes, and staffing booths at entertainment trade shows.
  • Made copies, filed sales receipts and orders, sent faxes, wrote sales contracts and executed other general office organization duties.
  • Drafted reports to illustrate event research findings.
  • Negotiated contract terms to maintain favorable working conditions and compensation for our clients and performers.
  • Managed and booked out 100+ artists and performance subcontractors.
  • Negotiated between talent and our event clients for contractual arrangements.
  • Kept paper and digital records of bookings, reservations and client needs.
  • Identified leads on new clients by collaborating with talent and contacting about potential representation.
  • Delivered exceptional service to every customer through active engagement, effective listening and well-developed interpersonal skills.
  • Boosted bookings using detailed knowledge of performance venue, client needs/ event goals, and services/offerings of our entertainers when booking entertainment for our customers.
  • Processed incoming email inquires/ calls and applied up-selling techniques to inform customers of premium entertainment services.
Performing Artist, Visual Artist, & Makeup Artist|Company Name - City, State|01/2007 - 10/2015

Performed as an independent circus & visual artist for variety of corporate, non-profit, large scale music and art festivals, night clubs educational organizations, and public/ private events all over the country.

  • Performance Skills Include (but are not limited to):

-Fire Dancing & Fire Eating

-Stilt Walking

-Clowning, Miming and Improvisational Characters

-Magician

-Dancer/ Choreographer

-Professional & Nationally acclaimed storyteller

-Special effects makeup artist & Face/ Body painter

-Set Design/ Construction & Mural Artist

  • Children's Entertainment: Costumed Character, Educational Storytelling, and Daycare variety shows with (But not limited to):

-All New Horizons Daycare locations in Minnesota (2007-2011

-YMCA Summer Power Programs (2007-2011)

-Minnesota Zoo & Como Zoo Programs (2008-2011)

-Minneapolis Kids (2008-2011)

-Minneapolis Park Board (2007-2011)

-The Ordway- International Children's Festival (2007-2009)

-MInneapolis Children's Museum

  • Circus Coach at Circus Juventas- Fire Performance Instructor/ Choreographer (2007- 2018)
  • Special Effects Makeup Artist & Face/ Body Painter- (2007-2020)- I have lead and been hired for countless kids events/ festivals, corporate events, photoshoots, and runway shows all over the country
Education and Training
Lakeville North High School|City, State|06/2006High School Diploma
Websites, Portfolios, Profiles
  • www.enticingentertainment.com
  • https://www.linkedin.com/in/heather-mccormick-35920384/
  • www.paintbyfeather.com
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Resume Overview

School Attended

  • Lakeville North High School

Job Titles Held:

  • Co- Founder & Artistic Director
  • Sales Director, Event Planning Specialist
  • Co- Founder, Sales/Marketing Specialist
  • Performing Artist, Visual Artist, & Makeup Artist

Degrees

  • High School Diploma