As a well-rounded professional, I have extensive experience in several arenas, including professional writing, project management, publishing, podcasting, crowd-funding fundraising, digital marketing, digital content conceptual design, publishing, and client behavioral analysis. The diversity of my experience has afforded me the ability to effectively manage projects, publish several books for myself and other authors. My passion is to further creative visions and growth through my creative writing, corporate and digital content experiences.
Education
Master of Arts: EMAC (Emerging Media And Communication), Expected in - The University of Texas At Dallas (UTD) - Richardson, TX, GPA:
Bachelor of Science: Business Administration, Expected in - The University of Texas At Dallas (UTD) - Richardson, TX, GPA:
Skills
Creative Writing
Blog Writing
Podcasting
Internal Communication Editing
Social Media Proofreading
Whitepaper Editing
Team Supervision
Digital Content Planning
Interpersonal Communication
MS Office
Keynote
SAP (Systems Applications and Products in Data Processing)
Consulting for Publishing
Video Editing and Creation
Google AdWords
Bing Ads
Salesforce
SharePoint
Mentorship
Project Management
Research (Social Media and Website Best Practices)
Leadership
Adaptability
Data Analysis
Collaboration
Multitasking Abilities
Work History
Retail Strategy Manager, 09/2020 - Current Core Scientific Inc. – Denton, TX,
Lead an average of 10 weekly status calls and ad hoc client meetings to promote client satisfaction and keep all parties abreast of the changing c-store environment.
Research emerging c-store and specific industry trends across the consumer packaged goods (CPG) and digital implementation landscape.
Proofread user flows for new customer apps to ensure the optimum user experience.
Provide best practices for clients within the c-store industry.
Evaluate and process invoices to ensure timely payment to retailers.
Assist and collaborate with other team members to conduct new hire training and system process documentation.
Evaluate potential client problems, implement resolutions and follow up with clients to manage potential issues and maintain satisfaction.
Proactively address and resolve client complaints and issues to improve satisfaction.
Provide consultative guidance for customers based on store data analysis, in-app user experience and past campaign performance.
Manage existing client renewals, keeping accounts, information and documents in conformance with compliance standards.
Digital Marketing Specialist, 01/2019 - 09/2020 3Q Digital Marketing – San Diego, CA,
Implemented SharePoint content, including webinars, news updates, site pages and user guides for the entire United States consultant division.
Coordinated quarterly LinkedIn educational webinars for a sales consultant network of over 100 people.
Presented a digital marketing best practice workshop during the 2019 annual conference.
Generated and launched digital marketing campaigns via Google AdWords, LinkedIn and third-party for lead generation to distribute to the ERA network.
Wrote, edited and published weekly blog content on the company website.
Created and managed B2B thought-leadership social media content for the ERA network to share on their social media sites.
Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
Optimized social media channels and web pages to improve SEO and usability.
Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
Improved click-through rates, conversion and other important KPIs with a strategic approach.
Boosted brand awareness by establishing strong web and social media presence.
Led process improvement and problem-solving efforts to create standard procedures and escalation policy for the customer support team.
Led performance issue task forces using digital advertising best practices to meet the changing needs of clients.
Wrote text ads and created tailored keyword lists for a book of business that spanned over 40 clients and a total monthly spend of over $300,000.
Utilized Salesforce to track client progress, implement new strategies and document pertinent best practices.
Gained customer acceptance by demonstrating cost reductions, better campaign performance and higher revenue.
Analyzed marketing data, including market trends, competitor performance and product strengths.
Developed and advised on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for clients.
Identified sales opportunities by assessing the customer's environment and devising a winning strategy.
Built custom Excel reports to analyze campaign performance and identify areas of strength and improvement.
Recommended changes, improvements and/or enhancements in products to the product development team based on customer feedback.
Implemented Business Proposals (BPs) for high-profile, high-budget retail customers such as WalMart, Target, Costco and Sam’s.
Coordinated product delivery for special events as a liaison between transportation and co-pack/multi-pack facilities.
Used critical thinking and research to create sustainable contract manufacturing solutions for various facilities and Business Proposals (BPs).
Delivered an exceptional level of service to each customer by listening to concerns, proactively identifying logistical issues and driving improved results.
Multipack Coordinator, 02/2011 - 06/2014 Frito-Lay – City, STATE,
Interacted with customers professionally by phone, email or in-person to provide information and directed to desired staff members.
Monitored plant production schedules to keep proper amounts of co-pack/multipack inventory on hand.
Delivered data analysis to cross-functional teams for future Business Proposal (BP) planning
Facilitated quality control checks for various co-pack facilities.
Naked Juice and Tropicana Team Lead, 03/2009 - 02/2011 Frito-Lay – City, STATE,
Team Leader for the Naked Juice/Tropicana Customer Development Representative (CDR) team of five.
Analyzed customer product levels and planned resources according to needs.
Presented customer sales data and insights to internal and external stakeholders.
Resolved delivery and product issues for high-profile Starbucks accounts.
Customer Development Representative, 12/2007 - 03/2009 Frito-Lay – City, STATE,
Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings.
Designed physical and digital training decks for new team members.
Selected by management to facilitate a transitional department training in North Carolina.
Managed communication and inventory levels with over 15 Frito Lay plants.
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