Innovative, results oriented project manager with over ten years' experience in the marketing field with a passion for meeting client goals through a dedicated attention to detail.
Dash (Project Mgmt Software)
recognized for being within our $8 million budget for the first time in our
Boosted OSA by 10% by revamping field communications to inspire and inform field representatives.
e-mail blast campaigns maintaining an average of
72% opens and 12% click-throughs
Client Services Project Manager/OSAJul 2014 to Feb 2016 Anderson Merchandisers － Plano, TX
Collaborate with field sales team for weekly and special projects for client products within Wal-Mart Clearly communicate expectations to team members via surveys Resolve any issues and solve problems throughout the project life cycle Develop tools and best practices for project management and execution Communicate through campaign elements via DASH Review the work scope to Client Services' Leaders and field leaders and determine KPIs Communicate features and benefits to Field Teams and customer service Manage project development from initiation to closure; Sequence activities to meet delivery dates and define quality expectations and targets Set up and monitor reporting for projects and programs in order to take real-time corrective action to ensure that project objectives are achieved Report detailed OSA (On Shelf Availability) to client on a weekly basis Present quarterly OSA improvement to the client and leadership Analyze weekly goals for projects and direct sales field team accordingly.
Enhance performance management of business production by prioritizing projects for multiple departments and analysis of various sales boosting techniques throughout marketing and sales using Microsoft Office and SAP.
Perform monthly in depth ROI analysis for 4 monthly flyers and other direct mail pieces Plan, design and recommend business processes for marketing and sales departments Generate and manage timelines to ensure projects meet established deadlines Identify customer segments and manage mailing lists accordingly along with extensive reporting of results each month Provide analysis and reporting to executive management for monthly sales including web performance evaluations Develop and maintain competitor database using excel and SAP for 7 major competitors Developed e-mail blast campaigns maintaining an average of 72% opens and 12% click-throughs Facilitate meetings with various departments to gather information and explore possible solutions to various projects/business weaknesses SAP training given to product management, marketing and sales force for multiple daily user functions.
Included in the company transition and launch of superpages.com.
Implement advertising campaign and further brand identity, provide sales team with through direct mail and email campaign analysis.
Developed and implemented new internal processes for testimonials, ticket tracking, truck sides, over 20 market covers and magazines, saving over 2 weeks in wait time for each market manager Proof sales collateral for accuracy and cost analysis for VP approval Full support of marketing department including preparation and maintaining quarterly sales reports for board of directors Enter all incoming invoices, data entry, GL coding and budget tracking of over $8 million budget and reconciliation of invoices for three marketing department regions Weekly meeting updates of budget tracking worksheet for sales team Contract management of sponsorship agreements, purchase orders and authorization to buy for the agreements and manage spreadsheet of current/upcoming agreements Team recognized for being within our $8 million budget for the first time in our history.
Associate of Applied Science, MarketingMay 2016Collin College － McKinney, TX, USA
Certificate, Business Management2016Collin College － McKinney, TX, USA
advertising, benefits, brand identity, budget, Business Management, business processes, com, Contract management, cost analysis, Client, customer service, data entry, database, delivery, direct mail, direct sales, e-mail, email, executive management, features, GL, leadership, mailing, marketing, market, marketing and sales, meetings, Access, Excel, Microsoft Office, Outlook, PowerPoint, Word, performance management, processes, product management, coding, project development, project management, Project Mgmt, quality, real-time, reporting, sales, sales reports, SAP, spreadsheet, surveys