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Client Marketing Resume Example

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Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
:
Summary

Experienced executive with 25 years of marketing and strategic achievements. High performing leader with ability to inspire and motivate diverse teams to achieve breakthrough results. Successful track record exceeding revenue goals, driving high-volume new user acquisition and growing subscription-based businesses. Versed in all aspects of marketing campaigns from concept development to execution and launch. Open communicator with demonstrated business and strategic vision and disciplined execution.

Highlights
  • Builds strong internal and external relationships
  • Drives cross functional teams
  • Develops go-to-market strategies
  • Strong problem-solving skills
  • Expertise in customer acquisition and retention
  • Excellent verbal and written skills
Education
W.P. Stillman School of Business, Seton Hall University South Orange, NJ Expected in MBA : Marketing - GPA :

Marketing

Rutgers University New Brunswick, NJ Expected in BS : Marketing - GPA : Marketing
Wharton Business School Philadelphia, PA Expected in Marketing : Executive Education - GPA :
Accomplishments
  • Developed go-to-market strategies and tactics to launch new products
  • Recognized with four "Asurion Presidential Awards" for successfully managing the market launch of two new products and for exceeding gross and net add targets
  • Spearheaded the market launch of a new Lucent product that was highlighted in company's Annual Report
  • Led all direct marketing functions ($26M marketing budget) for a major consumer retention program
Experience
Trinity Health Corporation - Client Marketing
Waterford, NY, 08/2010 - Current
  • Create and manage strategic marketing, promotional and communications plans that advance the Client's market position and consumer reputation.
  • Develop and direct strategy for the market launch of two new products that significantly exceeded external and internal expectations.
  • Conducted market research to premarket, define positioning, and develop messaging for both products.
  • Create the go to market strategy, value proposition, customer and sales positioning framework, marketing assets, and training material for the market launch of AT&T's Multi-Device Protection Pack - a first to market offer that over-achieved with 225K enrollments and 675K covered devices in less than 6 months.
  • Plan, develop, implement and measure multiple strategic (targeted churn initiatives) and tactical marketing campaigns (Offer days) that helped account exceed net add targets each year.
  • Partner with client on point-of-sale initiatives that increased attach rate by 1,000 bps.
  • Lead the analytical analysis to improve program utilization through highly targeted value "What's-in-it for-me" messaging campaign for field leadership and front line sales associates.
  • Manage churn analysis and develop programs such as "Protect-the-Net" to improve performance.
Cb Richard Ellis - President
Troutdale, OR, 2010 - 08/2010
  • Developed and implemented consumer marketing programs for two clients.

Chubb - Associate Marketing Director
New Haven, CT, 02/1998 - 11/2009
  • Partnered closely with the Sales and Product teams to analyze trends, identify emerging opportunities, and develop marketing programs and product offers to drive the achievement of aggressive revenue targets.
  • Led the market development of the Wireless In-Building Offer - a suite of Professional Services that enabled mobile operators to improve voice and data coverage in high-traffic areas such as corporate buildings, shopping malls, multi-tenant buildings.
  • Offer was highlighted on page 5 of the 2003 Lucent Annual Report and called "breakthrough' by analysts.
  • Helped drive the design and establishment of the first marketing function within the Services Business Unit and managed the development of all marketing material to support the portfolio of products and services of the new organization.
  • Created numerous customer specific offers to help achieve annual revenue targets ranging from $100M to $140M.

AT&T - Associate Director
City, STATE, 05/1991 - 1998
  • Held a broad and progressively growing range of consumer marketing positions including business planning, acquisition and retention marketing, and marketing campaign analytics.
  • Led the team responsible for providing strategic recommendations and implementing tactical plans to improve customer acquisition and retention performance against a unique group of new competitors - the primary driver of AT&T market share loss.
  • Developed and managed annual marketing plan of $1B budget for AT&T's customer acquisition program.
  • Headed all direct marketing functions for a major consumer retention program ($26M marketing budget, $200M incremental sales).
  • Managed team of 15 analysts that evaluated the effectiveness of multiple marketing campaigns and made actionable recommendations to executive team.

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Resume Strength

  • Personalization
  • Target Job

Resume Overview

School Attended
  • W.P. Stillman School of Business, Seton Hall University
  • Rutgers University
  • Wharton Business School
Job Titles Held:
  • Client Marketing
  • President
  • Associate Marketing Director
  • Associate Director
Degrees
  • MBA
  • BS
  • Marketing