I have spent 20 years in the Mortgage and Real Estate industries. Starting as a Loan officer in 1997 I eventually began working as a Wholesale Representative for several National Lenders. Over the past 10 years I have been working for several large Real Estate organizations and Mortgage Banks working on improving relationships utilizing my technology, Sales and Marketing Backgrounds.
Chief Technology Officer07/2015 to CurrentDaniel Gale Sotheby's International RealtyCold Spring Harbor, NY
Managed all Technology for Daniel Gale Sotheby's across 27 Offices and over 850 Real Estate Agents.
Completely rebuilt Software and Websites. Launched new DanielGale.com website in 2016 and tripled traffic in less than 90 days.
Designed current SEO model.
Implemented new SEO budget and platform for 2015/2016. Manage SEO/SEM. Google Analytics Ambassador. Prepare monthly SEO reports.
Management- Manage Large Marketing/Sales Vendor Relationships including Xpress Docs (Print and Digital) andRezora (Email Marketing) and many others. Conduct semi-annual
reviews of all Approved Vendors.
Negotiate contracts and terms for Vendor Relationships.
Management- Responsible for Aggregating all DGSIR Data to a cloud based
model. Manage Data partners and 3rd
party vendors. Build business use cases
and models for Predictive analytics and cross integration into all DGSIR systems
Custom designed Digital Advertising Platform across all DGSIR Digital media outlets including danielgale.com/Agent Apps and Websites/DGSIR Open House App.
Designed and Built new Custom integrated CRM. Upon launch Agnet adoption was near 100% within 60 days.
High End Listing Marketing- Design, plan and
Implement custom Digital Marketing plans for Ultra High end listings. Plans include custom websites, Google
Campaigns, Digital Advertising and Marketing
Helped recruit Top Real Estate Sales Professionals to Daniel Gale. Designed Recruiting Campaign.
Chief Marketing Officer/Vice President of Innovation01/2013 to 07/2015Douglas EllimanNew York, NY
Responsible for Strategy, Design and Implementation for all Douglas Elliman
Apps and technologies. Developed 3 new Apps and 2 new software platforms. Designed and built Elliman's consumer facing
App, ELLi and Agent facing counterpart, MyELLi.
Business Marketing- Responsible for cross Marketing with Mortgage and
Title. Launched new platforms in
Aggregator Management- Responsible for Aggregator relationships from a Strategy and Negotiation standpoint. Negotiated deals with Zillow.com, Realtor.com and others. Manage relationships and analytics/leads.
Top Producer Recruiting- Work very closely with managers and Regionals in each region to assist with Top producer recruiting. Attend the recruiting meetings and build custom Technology plan for each agent.
Designed and Implemented Mortgage/Real Estate E-Team integration.
Mortgage Loan Originator-Wells Fargo02/2012 to 11/2012First Allied Home MortgageJericho, NY
Worked as Mortgage Loan Originator for Laffey Fine Homes/Wells Fargo Joint Venture.
Responsible for increasing Capture rate. Designed and implemented new technologies to automate relationships with Real Estate Agents and Mortgage Loan Originators that increased capture rates by 2-300%.
Owner-Founder06/2009 to 02/2012Complete Home BuyerDeer Park, NY
Started new type of Marketing company focused on building Relationships between Mortgage Loan Originators and Real Estate Professionals.
Built technology and Lead development platforms for Real Estate Professionals and the Affiliated Businesses they work with.
Broker Owner05/2002 to 05/2009The Mortgage ZoneHauppauge, NY
Founded Mortgage Brokerage. Built Organization to 13 states and 900 Loan Originators.
Designed Custom CRM and Call Center for Internet/Web Leads.
Closed over 100 Loans per Month from Lead Generation.
BBA: Marketing1996Hofstra UniversityUniondale, NY, USA
Marketing/Law1998Hofstra Law/Business SchoolUniondale, NY, USA