LiveCareer-Resume

campaign manager resume example with 13+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - resumesample@example.com - - -
Summary
Seasoned marketing professional with 7 years in marketing management experience and over 10 years of account management expertise. Creative and innovative team player with strong interpersonal skills and comprehensive background managing highly effective online marketing campaigns that met client and company objectives. 
Highlights
  • Direct Online Marketing Campaigns
  • Marketing Campaign Management
  • Competitive and Trend Analysis
  • Quantitative Analysis 
  • Brand Development
  • Customer Relationship Management (CRM)
  • Mobile Advertising Platforms
  • Account Management
  • Customer Service-Oriented
  • Knowledge of Industry Trends
Certifications
  • Google AdWords – Basic & Advance,
  • Google Analytics,
  • Yahoo & Bing 
Experience
03/2016 to Current
CAMPAIGN MANAGER Triplelift Dallas, TX,
  • Manage digital campaigns and deliver excellent customer experience to ReachLocal's high priority and largest revenue generating clients across multiple digital marketing mediums, including SEM/PPC, display remarketing ads, and native display ads
  • Implement strategic adjustments to PPC & Display campaigns to deliver a strong client ROI which maintains and grows ReachLocal revenue and business retention
  • Define digital campaign key performance indicators and implement enterprise-level measurement, analytics, and reporting methods for continuous improvements.
  • Coordinate with internal and external marketing teams to ensure that all marketing efforts are meeting and/or exceeding client goals. These teams include Social, SEO, and Website Design.
  • Recommend and execute additional marketing strategies to be in line with the latest digital marketing trends
  • Plan and execute bi-weekly internal training meetings on campaign management and communication
  • Oversee a book of business exceeding $300K in monthly budgets.
09/2015 to 03/2016
DIGITAL MARKETING EXPERT Gannett Co. Inc. Bristol, RI,
  • Develop and manage online marketing efforts for end consumers (B2C) across multiple verticals, including Medical, Education, Home Improvement, and Real Estate.
  • Identify, develop, consult, and apply digital marketing strategies based on a strong understanding of client goals and KPIs.
  • Monitor, evaluate, and troubleshoot campaign performance by utilizing digital advertising's best practices and creating innovative solutions to meet the changing needs of clients.
  • Partner with salesforce to identify marketing opportunities to grow ReachLocal revenue.
  • Shape the new "Marketing Expert" role from development to implementation, and provide on-going analysis for continuous improvement upon this role.
10/2013 to 09/2014
ACCOUNT EXECUTIVE Birdeye Chicago, IL,
  • Main account manager overseeing the the online marketing efforts for 40+ small-to-medium sized businesses nationwide
  • Conduct monthly client teleconference meetings to assess and discuss campaign effectiveness, necessary campaign adjustments and additional marketing opportunities that falls in line with client goals.
  • Increase company revenue by meeting or exceeding monthly cross-sells, up-sells, & rentention goals.
  • Address client concerns by evaluating campaign performance and applying necessary adjustments to achieve client goals.
2009 to 2013
NATIONAL SALES COORDINATOR Arthrex, Inc. Pendleton, SC,
  • Managed station-client accounts in order to meet and exceed the requirements of advertising campaigns
  • Negotiated additional station promotions such as added value, billboards/sponsorships, remotes, and online digital advertisement opportunities, which enhanced the client marketing campaign.
  • Gathered and analyzed ROI data including pulling ranker reports, digital impressions and CTR information from radio stations and communicated information to advertising agencies
  • Executed quality assurance strategies targeted at surpassing divisional and account expectations
  • Evaluated, researched, and identified solutions to account issues within time sensitive deadlines
  • Resolved accounting issues to ensure timely payment 6 time recipient of the Quarterly National Sales Support Award.
01/2009 to
SALES ASSISTANT M&T Bank Lafayette, LA,
  • Executed sales revenue spreadsheets, organized client business filing, and managed regional and national shipments.
  • Managed data information systems and created sales reports for sales managers.
01/2008 to
ACCOUNT MANAGER Mygrant Glass Hayward, CA,
  • Managed a monthly repossession account receivables listed targeted at maximizing payment fulfillment.
  • Negotiated payment options for outstanding accounts to minimizing account write offs.
  • Utilized problem solving skills to research the company's collateral in order to expedite conflict resolution of claims.
01/2003 to 01/2006
ASSISTANT MANAGER Kum & Go Muskogee, OK,
  • Supervised and trained sales associates in product knowledge and customer service initiatives targeted at increasing revenue goals.
  • Analyzed historical and current industry trends to set daily/monthly sales goals.
  • Managed customer service issues to resolve complaints and maintain customer satisfaction, which resulted in return customers and increased sales.
  • Sales initiatives resulted in 2 fast-track promotions: Sales Associate to Loss Prevention Manager to Assistant Manager.
Education
Expected in 2003 to to
Bachelor of Arts: Sociology
UNIVERSITY OF TEXAS - Austin, Texas
GPA:
Mellon's Research Fellows Scholarship Recipient, 2002-2003
Skills
PPC Management, Display Advertising, Mobile advertising, Account Management, Active Listener, Client Relations, Creative Problem Solving, Critical Thinking, Custom Reporting Spreadsheets, Telephone Skills, Organizational Skills

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Resume Overview

School Attended

  • UNIVERSITY OF TEXAS

Job Titles Held:

  • CAMPAIGN MANAGER
  • DIGITAL MARKETING EXPERT
  • ACCOUNT EXECUTIVE
  • NATIONAL SALES COORDINATOR
  • SALES ASSISTANT
  • ACCOUNT MANAGER
  • ASSISTANT MANAGER

Degrees

  • Bachelor of Arts

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