Seasoned marketing professional with 7 years in marketing management experience and over 10 years of account management expertise. Creative and innovative team player with strong interpersonal skills and comprehensive background managing highly effective online marketing campaigns that met client and company objectives.
Direct Online Marketing Campaigns
Marketing Campaign Management
Competitive and Trend Analysis
Customer Relationship Management (CRM)
Mobile Advertising Platforms
Knowledge of Industry Trends
Google AdWords – Basic & Advance,
Yahoo & Bing
Google Application Suite (GMail, Google Drive, Google Docs, Google Sheets)
Microsoft Office Suite (MSExcel, MSWord, MSPowerPoint)
Salesforce (Enterprise & Unlimited)
Service Now Ticketing System
Remote Conversion Tracking
Capture Code Technology
Working Knowledge in SEO, HTML, SQL, Facebook Advertising
04/2016 to Current
CAMPAIGN MANAGERReachLocal － Plano, Texas
Manage digital campaigns and deliver excellent customer experience to ReachLocal's high priority and largest revenue generating clients across multiple digital marketing mediums, including SEM/PPC, display remarketing ads, and native display ads
Implement strategic adjustments to PPC & Display campaigns to deliver a strong client ROI which maintains and grows ReachLocal revenue and business retention
Define digital campaign key performance indicators and implement enterprise-level measurement, analytics, and reporting methods for continuous improvements.
Coordinate with internal and external marketing teams to ensure that all marketing efforts are meeting and/or exceeding client goals. These teams include Social, SEO, and Website Design.
Recommend and execute additional marketing strategies to be in line with the latest digital marketing trends
Plan and execute bi-weekly internal training meetings on campaign management and communication
Oversee a book of business exceeding $300K in monthly budgets.
10/2015 to 04/2016
DIGITAL MARKETING EXPERTReachLocal － Plano, Texas
Develop and manage online marketing efforts for end consumers (B2C) across multiple verticals, including Medical, Education, Home Improvement, and Real Estate.
Identify, develop, consult, and apply digital marketing strategies based on a strong understanding of client goals and KPIs.
Monitor, evaluate, and troubleshoot campaign performance by utilizing digital advertising's best practices and creating innovative solutions to meet the changing needs of clients.
Partner with salesforce to identify marketing opportunities to grow ReachLocal revenue.
Shape the new "Marketing Expert" role from development to implementation, and provide on-going analysis for continuous improvement upon this role.
11/2013 to 10/2014
ACCOUNT EXECUTIVEReachLocal － Plano, Texas
Main account manager overseeing the the online marketing efforts for 40+ small-to-medium sized businesses nationwide
Conduct monthly client teleconference meetings to assess and discuss campaign effectiveness, necessary campaign adjustments and additional marketing opportunities that falls in line with client goals.
Increase company revenue by meeting or exceeding monthly cross-sells, up-sells, & rentention goals.
Address client concerns by evaluating campaign performance and applying necessary adjustments to achieve client goals.
01/2009 to 01/2013
NATIONAL SALES COORDINATORKatz Radio Group － Dallas, Texas
Managed station-client accounts in order to meet and exceed the requirements of advertising campaigns
Negotiated additional station promotions such as added value, billboards/sponsorships, remotes, and online digital advertisement opportunities, which enhanced the client marketing campaign.
Gathered and analyzed ROI data including pulling ranker reports, digital impressions and CTR information from radio stations and communicated information to advertising agencies
Executed quality assurance strategies targeted at surpassing divisional and account expectations
Evaluated, researched, and identified solutions to account issues within time sensitive deadlines
Resolved accounting issues to ensure timely payment 6 time recipient of the Quarterly National Sales Support Award.
SALES ASSISTANTT-Mobile － Frisco, Texas
Executed sales revenue spreadsheets, organized client business filing, and managed regional and national shipments.
Managed data information systems and created sales reports for sales managers.
ACCOUNT MANAGERCapital One － Plano, Texas
Managed a monthly repossession account receivables listed targeted at maximizing payment fulfillment.
Negotiated payment options for outstanding accounts to minimizing account write offs.
Utilized problem solving skills to research the company's collateral in order to expedite conflict resolution of claims.
01/2003 to 01/2006
ASSISTANT MANAGERThe Children's Place － Cedar Hill, Texas
Supervised and trained sales associates in product knowledge and customer service initiatives targeted at increasing revenue goals.
Analyzed historical and current industry trends to set daily/monthly sales goals.
Managed customer service issues to resolve complaints and maintain customer satisfaction, which resulted in return customers and increased sales.
Sales initiatives resulted in 2 fast-track promotions: Sales Associate to Loss Prevention Manager to Assistant Manager.
Bachelor of Arts: SociologyUNIVERSITY OF TEXAS － Austin, TexasMellon's Research Fellows Scholarship Recipient, 2002-2003
PPC Management, Display Advertising, Mobile advertising, Account Management, Active Listener, Client Relations, Creative Problem Solving, Critical Thinking, Custom Reporting Spreadsheets, Telephone Skills, Organizational Skills