business unit director resume example with 13+ years of experience
As a marketing and sales executive, I have the experience it takes to build successful business units, operating efficiently and improving in all terms to add value to the company.
My working style relies on these core values; passion, hard work, servant, challenge, focus, goodwill, creativity, optimism and persistence. I am a strong team player/leader who excels in mediating and mentoring among multiple divisions of large organizations and maintains productive relationships with staff, peers, and management.
As a leader, I strongly believe in contributing team members, and building enduring greatness through a blend of personal humility and professional will.
I think there is always room to perform better, and that it’s my obligation to find a way to make it happen.
After working in the core of marketing and sales with a passionate, I want to transfer my knowledge to others.
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Core Responsibilities
* Managing 130 member sales team and 2 Senior Product Managers, 1 Product Manager, 1 Sales Force Manager, 13 Area Sales Manager, 1 Medical Manager. (148 peopled team)
- Responsible for overall profitability ratios
- Creates sales projections and sets objectives for business unit brands
- Coordinates Product management with field sales organization, R&D and marketing
- Coordinates full strategic sales and marketing plans and programs
- Ensures “Team” approach within Marketing dept., Sales Force and other units.
- Constructs and administers budget for assigned business unit
- Assigns and allocates resources to achieve specific business results
- Complies with Company policies and regulations as well.
- Incorporates Company standards of excellence into daily work to foster Total Quality environment
- Directed management meetings to enhance collaboration and maintain culture based on trust and group problem-solving.
Core Responsibilities
* Leader of Salesforce Team (110 reps, 13 Area Sales Manager)
- Responsible for overall sales targets
- Contributes sales projections and strategies for business unit brands
- Aligns Product strategies with Field Sales team
- Coordinates sales and marketing programs, monitors result and gives feedback to management team.
- Plans and executes training programs in cooperation with HR department in order to maintain desired competency levels for sales force team.
- Plans, executes and updates all coaching activities for both regional managers and sales representatives.
- Executes Performance Management, monitors results, designs development programs.
Core Reponsibilities
- Managing the entire product line life cycle from strategic planning to tactical activities
- Specifying market requirements for current and future products by conducting market research
- Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.
- Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
- Analyzing potential partner relationships for the products and therapeutical fields.
- Contributing sales projections and strategies for business unit brands
- Collaborating with Sales Force Manager and Medical Department
- Establishing strong relationships with KOLs and Associations.
- Driving initiations in line with business unit and product strategies which creates and empowers new partnerships.
- Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
- Provided training and support to sales team members.
- Supported marketing teams, creating, deploying and optimizing campaigns for clients.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
- Assessed vendor products and maintained positive vendor relations.
- Managing Ceftinex ( new launched antibiotic) from strategic planning to tactical activities
- Contributing sales projections and strategies for Ceftinex
- Collaborating with Sales Force Manager and Medical Department
- Establishing strong relationships with KOLs and Associations.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
Attended Professional Workshops & Conferences
- Effective Sales Techniques / Bilim Pharmaceuticals 2005
- Influential Presentation Methods / Sinerji Education & Consulting 2006
- Innovations in Product Management / Gülsün Gürsel - Albatros Consulting 2007
- Game Theory in Competition Strategies / İzak Atiyas / Sabancı University 2008
- Learning Solutions & Change Management Tactical Marketing Program Richard Hainsworth – IMS 2008
- Situational Leadership / Güray Sabit 2009
- Practical Leadership / Rıfat Bayraç –TMI 2010
- Emotional Intelligence / Berna Talu - TMI 2010
- Innovational Product Management / Gülsün Gürsel – Bellatris 2010
- 5 Day Mini MBA in Pharmaceutical Industry – MCE 2011
- Leadership for Senior Managers – MCE 2012
- World business forum –New York 2013
- Brand Conference / Turkey - 2013
- World Business Forum / NY-USA – 2013
- Management Summit – EduPlus 2014
- Assessment and Development Center / DBE 2016
- Foundations of Professional Coaching / Adler 2016
- Coaching Conversation in the Context of Work / Adler 2017
Courses
- Performance Appraisal / Harvard Manage Mentor
- Developing Employees / Harvard Manage Mentor
- Strategy Execution / Harvard Manage Mentor
- Leading and Motivating / Harvard Manage Mentor
- Crisis Management / Harvard Manage Mentor
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Resume Overview
School Attended
- Ege University
Job Titles Held:
- Business Unit Director
- Field Force Manager
- Senior Product Manager
- Product Manager
Degrees
- Bachelor of Arts
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