Ambitious manager who creates strategic alliances with organization leaders to effectively align with and support key business initiatives. Builds and retains high performance teams by hiring, developing, and motivating skilled professionals. Progressive leadership with extensive experience in sales, sales management, strategic planning, P&L, budgetary, and administrative duties. Efficiently builds loyalty and long-term relationships with customers, while consistently exceeding sales targets.
Manage Craft and Import beer sales in excess of $40MM yearly sales.
Manage team of 35 Sales Professionals in multiple North Texas territories including six Sales Managers.
Directed strategic initiatives and sales programs to achieve double digit growth trends for the last 4 consecutive years.
Sell specialized alcohol beer; import and craft-style consumable products. Core customer ranges from national grocery chains, independent owners, restaurants, convenience stores, and bars.
Assisted with brand/ departmental budget development.
Responsible for all specialty sales in multiple territories and multi-markets
Developed expert skills in B2B sales and establishing customer loyalty.
Overcame the challenge of launching new products lines – into an entirely new market; the Dallas market is not a traditional import and craft-style beer market.
Selected to manage a major trade show(s) and marketing events, e.g., Texas Restaurant Association Southwest Food Show, Texas package Store Association, various other trade events and marketing opportunities.
Oversee brand development and sales of specialized portfolio of brands.
Introduce new brands to market in off and on premise sales.
Introduce and present brands to buyers and internal sales staff.
Manage two brand development managers for the on and off premise channels of business.
Formulate and participated in various incentive programs and contests designed to support achievement of production goals.
Economic, Political and Policy Sciences
Dale Carnegie training completion 6/9/2008
National Association of Sales Professionals
Habitat for Humanity
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