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Professional Summary
Business analyst with 5 years experience in synthesizing user research and quantitative data into actionable data stories. Develop and execute high-impact data projects through proactively engaging with company stakeholders and end-users. Experienced in end-to-end business intelligence processes, from data instrumentation and aggregation to visualization and analysis. Passion for empowering and connecting people through data.
2017 to CurrentBusiness AnalystGraybar Electric Company, Inc. | Des Moines, IA,
Track business metrics to grow our user base and optimize our product, a career development platform using machine-learning to match users to great career opportunities.
Track and optimize user funnel; doubled our number of matches by fixing common sources of user churn.
Collect company data to improve matchmaking model.
Research career development and hiring trends to best address user needs.
2016 to 2017Economic AnalystHendricks Berkadia | Scottsdale, AZ,
Responsible for data instrumentation, warehousing, reporting, and modeling in 20-person startup.
Analyze user data to improve our product, a GIF and video hosting platform with 75 million monthly active users.
Set up data warehousing and reporting infrastructure from scratch for tracking user actions; instrumented events, wrote ETL and trend detection scripts for Redshift data, created daily dashboards.
Working closely with content and business development teams, increased daily views by 10% over baseline by identifying and supporting key influencers and content trends.
Discovered uploader personas and pain points by clustering and interviewing users.
Led redesign of uploader, shipping 15 product improvements that increased daily uploads by 5%.
Built model for identifying related videos using association rule learning and graph analysis of related keywords.
Early tests show a 2x increase in views per user.
09/2014 to 11/2015Business Intelligence AnalystAlteryx Inc. | Jacksonville, FL,
Applied business intelligence and data science to improve Tango's chat app for 30 million monthly active users.
Led data scientists and user research in identifying core unmet needs in Tango's dating platform through data visualization, k-means clustering, and diary studies.
Successfully identified pain points that led to improvements in matchmaking and onboarding and increased engagement by 20%.
Planned and managed development of analytics platform for tracking, processing, and reporting the actions of 1.5M daily Tango games users.
Enabled games team to improve engagement and user acquisition metrics by over 50%, and saved $100k in 3rd party analytics fees.
06/2012 to 08/2014Economic AnalystHendricks Berkadia | Phoenix, AZ,
Drove systematic improvements in product and user acquisition in freemium mobile games through data reporting and analysis.
Automated detection of microtrends using SQL, Hive, shell scripts, and Tableau, leading to product optimizations that increased revenue by 10%.
08/2011 to 05/2012Sales Operations AnalystSplunk | Austin, TX,
Analyzed and streamlined advertising sales data and processes.
Worked with operations managers, sales, and systems teams to create scalable processes for data management.
Mapped LinkedIn, Salesforce, and Nielsen data to create predictive model for estimating customer value, improving deal sizes by 10%.
Education
Expected in 06/2011B.A | EconomicsStanford University, , GPA:
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