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Brand Solutions Development Manager Resume Example

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BRAND SOLUTIONS DEVELOPMENT MANAGER
Summary

Charismatic business professional successful at acquiring, expanding and managing key corporate accounts. Successful at managing business ventures and profit positions and excels in revealing customer needs and delivering solutions. Effectively guides new products and services from concept to market acceptance. Adept at managing intense demands of multiple existing customer accounts.

Highlights
  • Excellent sales techniques
  • Top-ranked sales executive
  • Ability to drive sales and increase profitability
  • Collaborative team player
  • Superior corporate communications skills
  • Ability to manage multiple accounts and projects
  • Accomplished in new business development
  • New program and promotion implementation
  • Possess strong project management Skills
  • Innovative
  • Ability to create, organize, and launch new product sets
  • Exceptional Brand Development achievements
  • Comprehensive multichannel marketing strategist
  • Direct mail campaigns
  • Digital advertising
  • Interactive marketing
  • Exceptional skills in Wide Format and Display
  • Strong negotiating skills with third party vendors
  • International / domestic vendor relationships
Experience
Brand Solutions Development Manager12/2012 to CurrentBSI Inc.City , STATE
  • Conceptualized and developed effective packaging and marketing solutions for start-up and private label companies
  • Developed innovative product solutions within budgets
  • Led complete line re-branding enhancing all products to increase sales volume and profit margins

Accomplishments:

  • Full re-branding and marketing of an established cosmetic line. This also included developing a full men's facial line to enhance the product assortment. Re-branding increased stock values by 30% to the venture capitalist group
Brand Acceleration Specialist 08/2008 to 11/2012JKG GroupCity , STATE
  • Responsible for implementing all business-building and relationship-building expectations with uniquely assigned accounts and customers
  • Drafted action plans and led meetings with department executives and cross-functional teams to review project status and proposed changes
  • Delivered status reports to stakeholders for budgeting and planning purposes

Accomplishments:

  • Successfully re-established business relationships with several Royal Caribbean brands by introducing MAR-COMMAND and establishing monthly direct mail campaigns. This program implementation contributed increased revenue by $ 700,000 to $1 Million in revenue yearly at a 35% profit margin
  • Redeveloped and overhauled customers website by introducing new tablet technology allowing website to be both user friendly and interactive to their large data base of customers. New enhancements were successfully added achieving a 40% financial savings for the client and their customers
  • Led a full re-branding on a regional supermarket chain. Provided an overall total cost savings of 35% and a one-stop alternative by using a single vendor to handle both design and production
  • Oversaw the sourcing and manufacturing of promotional marketing products and printed materials for a financial institutions 26 branch locations. Generated sales of $150 - $300K yearly with a 35 to 40% profit margin using a variety of on-line and export services

Director of VDP Sales06/2003 to 04/2008Franklin CommunicationsCity , STATE

Using VDP, PURL & QR-Code technology within a variety of integrated marketing campaigns, educated both the current sales force and introduced the technology to current business base

  • Built vertical markets that would benefit from custom on-line centralized marketing solutions
  • Personalized marketing communications allowed current and new customers to market their products and services with more social impact, in real time, with greater relevance to the targeted recipient

Accomplishments:

  • Led senior sales representatives in marketing and selling digital and personalized technology to current client base increasing key account sales by 46%
  • Exceeded sales goals of 1 Million + dollars
Regional Sales Account Manager 02/2000 to 05/2003L.P.ThebaultCity , STATE

Responsible for developing a new customer base of accounts for a large volume printing and packaging manufacturer.

  • Focus and development was within the cosmetic skin care and private label pharmaceutical companies
  • Manufacturing for large Fortune 500 and consumer product companies. Production included both sheet-feed and web technology withing the printing industry

Accomplishments

  • Opened 7 major accounts within a new territory contributing $1.0 Million in sales in the private label pharmaceutical and fragrance industry
Education
Bachelor of Arts: Graphic Arts and PhotographyArt Institute of Fort LauderdaleCity, State

Associate of Arts: Photography and BusinessAntonelli School of Arts and BusinessCity, State

Skills

Computer Skills

Windows 7,8, XP, NT environments, Microsoft Office suites of products. Hagen, Pace, PSI, Monarch and various home grown systems including Rampage Remote, MAR-Command


Printing Knowledge: Sheet fed, Heat set & Cold Web, Digital direct to plate Technology, Xerox Digital Xerox wide format UV, Canon wide Format. IGEN 3 & 4 including 8000 series, HP Indigo 6000 & 7000 series, Kodak NEXpress, Complete Mailing Domestic and international, XMPie personalization software ,QR-Codes Staccato, including all aspects of Die cutting gluing layout and design, Mind Fire, Easy PURL, and Print PURL most Cross media marketing tools.

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Resume Overview

School Attended

  • Art Institute of Fort Lauderdale
  • Antonelli School of Arts and Business

Job Titles Held:

  • Brand Solutions Development Manager
  • Brand Acceleration Specialist
  • Director of VDP Sales
  • Regional Sales Account Manager

Degrees

  • Bachelor of Arts : Graphic Arts and Photography
    Associate of Arts : Photography and Business

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