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Brand Publicity Specialist Resume Example

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BRAND PUBLICITY SPECIALIST
Summary

Highly experienced and dependable communications professional with a proven track record of success at Fortune 500 companies. Excels in all aspects of internal communications, employee engagement, executive communications, media relations, social media, writing and editing.

Experience
Brand Publicity Specialist
December 2013 to CurrentEnterprise Holdings － St. Louis, Mo.
  • Serve as day-to-day spokesperson for the Enterprise CarShare business.
  • Run proactive publicity efforts for Enterprise CarShare and secured substantial media coverage surrounding the launch of new CarShare locations in Honolulu and San Francisco resulting in more than 110 million media impressions.
  • Develop original content for social media posts and implemented a paid social media Facebook campaign that resulted in a two percent increase in use of the service in New York City.
  • Draft reactive social media messages and media statements including materials for the acquisition of car sharing services in Toronto and Denver.
  • Oversee digital word of mouth campaigns with blogger outreach in key retail markets that has resulted in more than one million impressions.
  • Manage PR and digital marketing agency relationships for the CarShare brand.
Internal Communications Manager
January 2011 to December 2013Anheuser-Busch － St. Louis, Mo.
  • Oversaw internal communications including intranet content, email, webcasts and television programming that reached employees at more than 50 locations.
  • Developed original content for the intranet by seeking out employee interviews and user-generated photos. Implementation of this content resulted in a five percent increase of readership within one year.
  • Supported executive webcasts that lead to double-digit increases in employee engagement and senior leadership visibility scores.
  • Worked directly with the Zone President on employee communication meeting agendas and messaging.
  • Retooled Employee Communication Meetings at each facility to increase employee engagement with senior management.
  • Developed presentations for senior executives including town hall decks.
  • Worked closely with internal clients (HR, IT, etc.) to develop strategic communication plans for new programs or difficult program changes by providing trustworthy counsel on messaging, timeline and communication vehicles.
  • Partnered with IT to help implement interactive and creative communications for an internal audience including web polls, mobile intranet and employee iBook.
  • Organized a Trade Media Open House for key retail media to tour the St. Louis brewery and hear from senior sales executives. The Open House resulted in improved media relationships and more than half a dozen articles.
Media Relations Representative
August 2009 to December 2010United Airlines － Chicago, Ill.
  • Served as spokesperson for the company including on-call duty in the event of an emergency.
  • Coordinated media interviews with top executives in the company including a New York Times interview with the Senior Vice President of Mileage Plus.
  • Drafted merger communications and facilitated the alignment of the new holding company website.
  • Organized events for frequent flyers including a behind-the-scenes tour of Chicago O'Hare airport to build goodwill with loyal customers.
  • Successfully transferred the company's external wire monitoring service internally, saving the company $80,000 annually.
  • Pitched print and broadcast media several humanitarian initiatives including Fantasy Flights for ill children and relief flights to Haiti which generated substantial coverage in key markets.
  • Wrote press releases, employee leadership messages and internal news stories for the company.
  • Assisted with editing and drafting company news articles for the in-flight magazine, Hemispheres.
Communications Coordinator
March 2008 to August 2009American Academy of Cosmetic Surgery － Chicago, Ill.
  • Wrote copy for member newsletter and Academy website.
  • Coordinated member interviews for such publications as the Chicago Tribune, USA Today, New York Times, CNN, Associated Press, Health Magazine and Prevention Magazine.
  • Cultivated new relationships with reporters and expanded media contacts list.
  • Wrote and pitched press releases that resulted in millions of media impressions.
  • Analyzed data from consumer surveys to develop an external media story.
  • Conducted media training for the Academy's Board of Trustees.
  • Assisted in planning and working at the 25th Anniversary Scientific Meeting at which over 500 doctors attended.
  • Developed a blog from the President and a Facebook page for the organization.
Education
Bachelor of Arts : Communication Studies, May 2007The University of Iowa － Iowa City, Iowa
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Resume Overview

Companies Worked For:

  • Enterprise Holdings
  • Anheuser-Busch
  • United Airlines
  • American Academy of Cosmetic Surgery

School Attended

  • The University of Iowa

Job Titles Held:

  • Brand Publicity Specialist
  • Internal Communications Manager
  • Media Relations Representative
  • Communications Coordinator

Degrees

  • Bachelor of Arts : Communication Studies , May 2007

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