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Brand Operations Director Resume Example

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BRAND OPERATIONS DIRECTOR
Summary

Results-focused Marketing professional with strength in branding, business development and creative teamwork. Proactive leader with strengths in communication and collaboration. Proficient in leveraging branding and partnerships knowledge to promote increased revenue. Adept at managing concurrent objectives to promote efficiency and influence positive outcomes.

Skills
  • Business Operations
  • Business Development
  • Brand visibility
  • Brand development
  • Brand building and awareness
  • Sales operations
  • Strategic brand management
  • Brand development and marketing
  • Marketing campaigns
  • Content marketing
  • Partnership Marketing
  • Marketing media
Experience
Brand Operations Director
Salt Lake City, UTBroadway Media/Jan 2018 to Jul 2020
  • Led and managed all aspects of Broadway Media brands monthly, quarterly, and yearly digital goals including: website optimization and content creation to improve time spent on site and brand recognition
  • Worked directly with the President of the company to develop and forecast yearly goals for the brand and staff
  • Managed the operating budget of each brand and worked with Director of Sales, Sales Managers, and sales staff to reach and exceed monthly, quarterly, and yearly goals
  • Directed the branding guidelines for Broadway Media brands including logo design, colors, and format
  • Identified business development opportunities with National Partners to create and maximize opportunities for the sales department
  • Identified and sold outdoor, online, and traditional advertising to National Partners resulting in over $40k in new revenue in first two quarters of 2020
  • Conceived promotional proposals for business development and sales to use in obtaining agency and local direct revenue and ensuring consistent pricing across sales channels
  • Led and directed the implementation of new software for brand managers and all brand staff working directly with the engineering team to install new OS and training
  • Responsible for creating and meeting all brand KPI's including revenue, digital, and social media
  • Created content opportunities with National Partners resulting in several Instagram Live sessions with 10k views per session
  • Managed, trained, and coached staff on a weekly basis providing growth opportunities and retention
  • Instrumental in creating a 2019 Salt Lake City tour stop for Ice Cube's Big 3 professional 3-on-3 national basketball tournament televised nationally on CBS
  • Managed P&L and operating budgets for large-scale events including Salt Lake City Arts Council's 2018 Twilight Concert Series. Taking the yearly event from a net loss of $40k to a net positive of $20k in one year
Corporate Event Sponsorship Sales
West Valley City, UTUtah Media Group/Apr 2017 to Dec 2017
  • Increased year-over-year revenue pacing by over 50% exceeding goals by using Salesforce
  • Eliminated $5k from budgets using contacts to develop advertising partnerships
  • Managed corporate partnership, sponsorship, and development for the following: Utah Governor's Energy Summit, Utah Governor's Economic Summit, Utah STEM-fest, Utah Outdoor Summit, and Utah Global Forum
  • Worked with marketing department to re-design sponsorship marketing materials including direction of sizzle reels, photographs, and social media and digital presence
  • Planned media campaigns raising awareness and attendance for State of Utah run conferences: Utah Outdoor Summit, Utah Global Forum, and Utah State Office of Management and Budget Ops Conference
  • Committee Member of the 2017 Utah Global Forum presented by Utah's Governor Gary Herbert; Utah's premier international event focused on global business expansion inside Utah, the United States, and for Utah businesses wanting to expand globally outside of Utah
  • Used project management cloud-based software ASANA tot rack progress and create organization
Brand Operations Director
Boise, IDImpact Radio Group/Feb 2014 to Dec 2016
  • Managed and led all operations of Impact Radio Group's business and brand development outside of the sales department
  • Led the strongest period of growth for the company working with the sales department to increase year-over-year revenue and obtained the first profitable year in the company's history
  • Collaborated with the President of the company to develop and meet all yearly goals for the company and staff
  • Managed the yearly company operating budget working directly with the President of the company and Director of Sales; reviewing monthly and quarterly expectations
  • Identified business opportunities with the Director of Sales, and Sales Managers creating campaigns to lead to new or recurring business
  • Led the development, implementation, and content creation of all marketing for the company strategic initiatives and provided support to brand staff and the sales department
  • Launched the development of the digital department and increased website page-views, social media reach and email open rate
  • Worked with National Partners to identify new marketing opportunities incorporating the company and national brands resulting in new or existing business
Education and Training
Bachelor of ArtsUniversity of DaytonMay 2000Dayton, Ohio
Websites, Portfolios, Profiles
  • https://www.linkedin.com/in/mikegura/
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Resume Overview

Companies Worked For:

  • Broadway Media
  • Utah Media Group
  • Impact Radio Group

School Attended

  • University of Dayton

Job Titles Held:

  • Brand Operations Director
  • Corporate Event Sponsorship Sales

Degrees

  • Bachelor of Arts

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