board of directors resume example

• Planned, implemented and tracked sales and marketing strategies to promote Betty Crocker Dessert Decorating, PAAS and, Pumpkin Masters
• Managed total annual budget for each brand, with daily focus on total marketing and advertising budgets each greater than $1 Million
• Directed creation of print, online advertising and, social media campaigns and tracked performance
• Oversaw preparation of marketing copy, images, videos, emails and other collateral
• Planned and implemented studies to assess market and evaluated results to enhance marketing campaigns

Brand Manager, Chunky Soup

• Led F’12 Operating plan, including P&L and marketing plan development, as well as new shelving, label and product recommendations
• Developed F’12 marketing plan and budget, rebalancing spending across the path to purchase with a $40MM reduction in AC&T to stabilize EBIT
• Led advertising development for both male eater and female gatekeeper targets that scored above industry average in breakthrough, branding, and “makes me think differently about the brand”
• Recommended and oversaw team execution of new shelf design, label hierarchy, and product introduction to make the shelf easier to shop for consumers, increasing purchase intent and decreasing switching

Associate Brand Manager, Chunky Soup

• Responsible for base business advertising and media planning, strategic positioning and product renovation
• Led multi-agency development of a $35M TV, print, online, radio & public relations campaign to communicate a new brand positioning and expand usage occasions beyond traditional soup occasions
• Directed creation and evolution of F’10 and F’11 media plans, including managing recommended spend ups and cuts to maximize top and bottom line growth. Led brand efforts to revise positioning to satisfy more acute consumer pain points and incorporate new claims
• Managed NFL partnership and the creation of an integrated PR campaign with Troy Aikman and unique co-branded promotion with Deion Sanders
• Commercialized three new varieties to market in order to optimize product footprint and strengthen competitive position
• Led cross-functional margin management team to execute cost savings projects that generated $12MM in savings, 169% vs plan
• Team leader of an employee engagement turnaround, implementing a values program that improved employee satisfaction

Associate Brand Manager, Campbell’s Condensed

• Led all business analysis, new product commercialization, and strategic partnership with Kraft Foods
• Managed team in production of a new line of “light” condensed soups, capitalizing on growing consumer health trends
• Recommended and managed partnership with Kraft for joint consumer promotions of grilled cheese and tomato soup, which included FSI, PR, in-store and online activities
• Created new labels for the annual “pink ribbon campaign” with Kroger, while managing down the previous year’s inventory and ensuring better forecasting
• Led revamp of base Web-site to align with new positioning, WM TV creation, as well as weather-triggered radio

Associate Brand Manager, V8 Splash

• Responsible for monthly volume forecasting, SKU rationalization, brand budget and consumer promotions
• Recommended product line optimization and pricing strategy that resulted in 13% increase in volume and the first year of brand growth in nearly a decade
• Led quantitative data analyses to support business recommendations and monthly volume and financial forecasting
• Managed all CP and PR activities, including a fully integrated sweepstakes with the Harlem Globetrotters that resulted in 2.2MM media impressions and a sweepstakes Web site with 150M unique visitors
• Researched and recommended strategy to better align the brand with the V8 portfolio of “vegetable nutrition”, while also considering a new manufacturing process to improve COPS
• Received prestigious J.T. Dorrance Award at Campbell’s in 2007 –presented to the highest performing team each year based on sales, profit and market share
• Member of Women of Marketing at Campbell’s – organized and facilitated workshops to address members’ concerns and foster personal development

Manager, Global Graphics Merger

• Led International cross-functional team tasked with changing the packaging on every Gillette SKU worldwide within six months
• Created and managed a cross-functional team charged with changing 11,000 pieces of packaging artwork for every SKU worldwide across all five business units to reflect the merger of P&G and Gillette while adhering to strict legal deadlines and maintaining brand integrityAssociate

Product Management Intern, Oral Care

• Assisted with the analysis, recommendation, and development of new items and packaging for the US and International manual oral care toothbrush business
• Developed and coordinated the creation of packaging and launch materials for Gillette Oral Care’s largest planned launch in Latin America - $3M in marketing support for a brand with a 45% share of the entire market
• Facilitated management of 15 programs for the $70M international manual oral care business.
• Acted as key liaison to global markets in the creation and dissemination of marketing materials; supported the cross-functional project management team.
• Researched and reported competitive information, share of market, and new project ROI analysis.