Auction Coordinator Resume Example

• Managed multiple projects simultaneously using organizational and analytical skills
• Monitored social media and online sources for industry trends
• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
• Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement
• Ensured successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets
• Drove store revenue by offering customers accessories and related purchases to complete selections
• Boosted brand awareness with target customer demographics with social, print and email campaigns
• Worked with product development team members to optimize product specifications
• Directed market planning and research to identify new business opportunities
• Balanced organizational objectives against customer satisfaction and profit demand to create optimal pricing strategies

Client: AT&T, AT&T Business, Cricket Wireless and Direct TV

• Worked with Media Buyers to run media plans across multiple networks and negotiated CPMs per quarter for National Broadcast Upfront and Scatter buys
• Purchased Prime Sports Broadcast network and daytime sports
• Maintained client schedules, including season-to-dates and post analysis
• Monitored buys in progress by spot checking placement and negotiating credit or billing adjustments when necessary
• Handled day-to-day Client schedule requests.
  Coordinated billing discrepancy resolutions with vendors and finance
• Used DDS National Toolkit (Donovan), National Buy Toolkit (Steward) and Frontrunner programs
• Negotiated and purchased advertising space in trade magazines and journals on behalf of several large clients
• Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns

• Developed marketing content such as blogs, promotional materials and advertisements for social media
• Ensured successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets
• Identified target market and key segments through in-depth analysis of markets and related trends
• Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeable
• Increased customer engagement through social media
• Posted new content for products and services when managing marketing and release calendars
• Administered marketing calendar and posted new content to coincide with new product and service releases

Mastercard Priceless Tables

• Supported culinary campaign for the client, assisting in the planning, managing, and execution of 100+ custom dinner events
• Worked with celebrity chefs as they host Mastercard card holders for priceless dining events
• Established relationships with marketing/experiential vendors
• Collaborated with the talent teams to coordinate advertisements and promotions
• Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination

Luxury Automotive, Vehicle Logistics/ Operations PGA Tour

• Collaborated with the talent teams to coordinate advertisements and promotions
• On-site vehicle and event management for The FedEx Cup Playoff events: The Northern Trust, BMW Championship, and Tour Championship
• Assisted with vehicle preparations and vehicle handover
• Established relationships with marketing/experiential vendors
• Assisted Vehicle Logistics onsite manager with vehicle delivery and pickups
• Managed event logistics and operations, including support staff, vendor services and volunteers

• Worked in the Golf Sales and Marketing group for the summer
• Assisted the Senior Director of the group with daily marketing calls with athletes regarding potential marketing opportunities and future tournament appearances
• Created pitch books and information decks that were used for future contracts and endorsement negotiations of different Golf clients, which assisted in the development of future business activities
• Developed insights on marketing campaigns to assess performance against goals