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Associate Program Manager Resume Example

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ASSOCIATE PROGRAM MANAGER
Professional Summary
Skills
  • Summary
  • Customer-focused marketer experienced in audience marketing, communication strategy, and account management. Collaborative, resourceful and communicative colleague seeking to apply a wide skillset towards a mission-driven company.
  • Core Qualifications
  • Communications
  • Market Strategy and Campaign Management
  • Project Management
  • Copywriting and Editing
  • Marketing Data Analytics
  • Product Marketing
  • Startup Environment and SMB Experience
  • Budgeting and Allocation
  • Basic HTML, CSS, AMPScript
  • Adobe Creative Suite (Photoshop, InDesign, Illustrator)
  • Microsoft Office (Word, Excel, Powerpoint)
  • G-Suite ( Docs, Sheets, Slides, Keep, Forms, and Sites, Gmail, Calendar)
  • Email Service Providers (MailChimp, ExactTarget, Constant Contact, Marketo)
  • Project Management (Wrike, Trello, Asana, Basecamp, Monday)
  • Team Management (Slack, Zoom, Microsoft Teams, Hangouts, Blue Jeans)
  • Other applications (Hubspot, Salesforce Marketing Cloud, Drupal, WordPress, Wix)
  • Account management, Customer service, Marketing research, Research
  • Administrative support, Product development, Product Marketing, Sales
  • Adobe, Direct mail, Marketing, Sales training
  • Photoshop, Direction, Market, Strategy
  • Ad, Documentation, Marketing collateral, Team Management
  • Articulate, ECommerce, Marketing communications, White papers
  • Budgets, Editing, Meetings, Website
  • Budget, Email, Messaging
  • Budgeting, Event management, Excel
  • Bi, Senior management, Microsoft Office
  • C, Fast, Powerpoint
  • Call center, Focus, Word
  • Content, Forms, Newsletter
  • Content creation, Basic HTML, Presentations
  • Copy editing, Illustrator, Pricing
  • Copywriting, InDesign, Project Management
  • CSS, Inventory management, Promotion
  • Clients, Layout, Publication
  • Client, Director, Quality
  • Customer satisfaction, Marketing strategies, Quality assurance
  • Customer services, Marketing strategy, Reporting
Work History
Associate Program Manager, 09/2016 to 06/2020
Company Name – City, State
  • Developed 12-month stewardship program plan which included event management and marketing communications for 50K member households that exceeded museum attendance goals by 10% YoY, supported $9M annual revenue goals, delivered under budget.
  • Collaborated with creative, product development, marketing research, and brand marketing teams to develop go-to-market communication plans for new membership products, pricing structures, and promotions, resulting in smooth product launches.
  • Transformed bi-weekly email newsletter campaign into cohesive contact strategy with impact, through complex, multi-variable A/B testing that resulted in ~54% average open rate.
  • Produced engaging copy for email, direct mail, and website landing pages, and copy-edited content for other Academy communicators on the messaging for the membership audience.
  • Cultivated strong interdepartmental relationships with colleagues (junior to c-level) to successfully develop member programs and events that resulted in 75% customer satisfaction rate.
  • Participated in focus groups to conduct research and gain insight into developing new exhibition marketing strategies for Academy member audiences.
  • Planned and promoted new exhibition previews, such as Giants of Land and Sea, a California Coast immersive experience featuring redwoods which exceeded opening day visitation goals by 50%.
  • Partnered with creative and brand marketing to produce Live, a high-quality print publication for Academy members and donors, and owned content creation, copy editing, fulfillment, budgets and KPI reports.
  • Owned product information documentation and hosted sales training presentations for sales associate staff in advance of each new product or sales promotion.
Email Marketing Coordinator, 03/2016 to 06/2016
Company Name – City, State
  • Owned the technical development, quality assurance, and deployment of daily email marketing campaigns sent to 1M luxury eCommerce website.
  • Implemented data-driven email marketing practices through regular A/B testing, list maintenance, data integrity, dynamic content and personalization tactics using Salesforce Marketing Cloud.
  • Maintained email marketing calendar that defined marketing strategy by target audience and segmentation and housed key performance metrics.
  • Gained the ability to quickly pivot marketing direction within fast-paced startup environments.
Account Associate, 06/2013 to 03/2016
Company Name – City, State
  • Served as the key account manager for 10+ clients by providing reliable project management, KPI reporting, and articulate presentations for c-level executives at regular client meetings.
  • Assisted in the strategy, implementation of integrated marketing campaigns for new product launches and re-launches for clients such as MIT Technology Review and Make Magazine, which produced successful sales results and audience retention.
  • Consulted clients on SEO/SEM strategy, and performance marketing campaigns.
  • Researched, hired, and directed freelancers in the creation of high-quality, branded digital and print marketing collateral for client use.
  • Proofread and designed layout for white papers used in client lead generation for NSM.
  • Authored copy, updated images, and managed email marketing for NSM through HubSpot.
Marketing Assistant, 11/2012 to 06/2013
Company Name – City, State
  • Organized calendars and provided ad hoc administrative support for Marketing Director.
  • Maintained marketing dashboards with KPIs pulled from Google Analytics to be viewed by senior management at monthly meetings.
  • Developed and coordinated grass-roots style community outreach efforts to announce the new location of the Exploratorium, which increased awareness in underserved neighborhoods.
  • Assigned ad hoc duties such as inventory management and invoice reconciliation.
Visitor Services Coordinator, 05/2005 to 02/2013
Company Name – City, State
  • Supervised a team of 10 sales associates and call center representatives and coached them in providing exceptional customer service.
  • Motivated and trained sales associates to upsell products and services, establishing a track record of meeting and exceeding department sales goals.
  • Reconciled daily attendance and revenue reports and cash deposits with high accuracy and detail.
  • Supported sales associates in the de-escalation of customer services disputes.
Education
Associate of Science: Marketing Analytics, Fashion Marketing, Expected in 10/2020
06/2011
The Art Institute of California - City, State
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Resume Overview

School Attended

  • The Art Institute of California

Job Titles Held:

  • Associate Program Manager
  • Email Marketing Coordinator
  • Account Associate
  • Marketing Assistant
  • Visitor Services Coordinator

Degrees

  • Associate of Science : Marketing Analytics, Fashion Marketing , Expected in 10/2020
    06/2011

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