More than twenty years of experience in integrated marketing, customer data, business systems, operations, logistics and supply chain. High-energy, analytical, detail-oriented individual with a strong business acumen and demonstrated ability to manage multiple projects in a fast-paced environment. Exceptional leadership skills with the capacity to build, train and mentor highly productive cross-functional teams.
Associate Product Strategy Manager, 01/2012 to Current W.W. Grainger, Inc – Lake Forest, IL
is a Fortune 500 company with annual sales in excess of $9 billion.
They are the leading broad-line supplier of facilities maintenance products to commercial, government and industrial customers in the United States.
With over six hundred branches and twenty four distribution centers, Grainger has a presence internationally throughout North America, South America, Europe and Asia.
Partner with key strategic suppliers and internal stakeholders to build and execute integrated marketing plans as the product marketing lead for the HVAC, Hydraulics/Pneumatics, Plumbing and Replacement Parts categories.
Led Product Management team that negotiated $30M in supplier funded marketing dollars.
Developed marketing plan for low lead plumbing legislation for a category with 2013 revenue growth of $13.4M and an increase in GP% of 0.7%.
Developed and implemented integrated marketing plan for Replacement Parts that included direct marketing, e-commerce, customer facing collateral and seller training, which resulted in $3M in incremental revenue.
Direct Marketing Investment Associate Mgr, 01/2008 to 01/2012 W.W. Grainger, Inc. – Lake Forest, IL
Partnered with brand segments and other internal business units to develop annual integrated marketing plans that align corporate investments with strategic objectives.
Strategies include direct mail, email, mass media, paid search and display advertising tactics.
Managed the overall customer marketing channel approach, contact strategy and circulation plan to increase market share and drive ROI for integrated campaigns.
Developed, piloted and executed an e-mail trigger program to drive incremental sales in regions experiencing significant weather events, which resulted in excess of $4M in sales.
Leveraged analytics data to determine the appropriate measurement approach for marketing campaigns, including key metrics such as sales, contribution margin and response rate.
Developed an unplanned marketing request process that allows the company to prioritize investment allocations to high return activities.
This process resulted in reduced cycle time, increased efficiencies and a decrease in overall manpower requirements.
Business Systems Analyst, 01/2005 to 01/2008 W.W. Grainger, Inc. – Lake Forest, IL
Executed the targeted customer list pulls for strategic direct mail and e-mail marketing campaigns and the customer research needs of the organization.
Performed extracts, merges and manipulations of customer data through the use of various data mining tools including SAP, Access, Excel, SQL, Business Objects and ICDB.
Provided ad-hoc sales and marketing information, analysis and reports to decision makers throughout multiple business units.
Designed, wrote, tested and executed marketing queries within the SAP environment as a power user.
Logistics Project Analyst, 01/2000 to 01/2005 W.W. Grainger, Inc. – Lake Forest, IL
Developed annual and long-term physical plant and operations plans to expand a distribution network by over a half million square feet.
During startup of new distribution centers, provided onsite consultation and management - including the oversight of the initial stocking of over 65,000 SKUs per facility.
Slotting of new distribution centers through the use of multiple software applications and the development of user interfaces to the Warehouse Management System.
Developed training material for distribution center slotting methodology, software configuration and rule and algorithm development.
Created a simulation of capacity and throughput of existing distribution centers using Access in order to provide potential cost savings and increased operational efficiencies.
Customer Direct Order Lead, 01/1996 to 01/2000 W.W. Grainger, Inc. – Niles, IL
Managed staff of ten direct reports.
Provided direct customer service support for entire distribution network of 400 branches.